Search Engine Optimization Services

Award-Winning SEO From a Best-in-Class Agency

We deliver heightened search visibility, better rankings, and increased organic traffic for all of our clients. This means more leads, happier customers, and increased revenue.

Request a Custom Proposal
person browsing google on macbook while holding coffee mug
We get results for our clients
1
%
Increase in tracked keywords in the top 3 positions
1
%
Increase in organic traffic from our Technical SEO help
1
%
ROI with a total
investment of $36,000

At Go Fish Digital, we eat, sleep, and breathe SEO. To our team, SEO is more than just tinkering on a site – it’s an ongoing partnership with our clients where we make data-driven recommendations to increase organic visitors and conversions.

Our award-winning SEO services are built from the ground up to achieve our clients’ goals, so you’ll never have to worry about getting another cookie-cutter package.

Our team of SEO professionals and thought-leaders have a depth of experience working with a variety of industries, and we know how to get results.

woman sitting in a chair working on a macbook

What We Do

Contextual SEO

Evaluates the use of language on the page as it relates to target keywords. In addition, we compare competitor websites to look for strategies they may have in common that we are not leveraging. We also investigate query intent to ensure that our content is well-aligned to provide users with the information they seek.

Technical SEO

Assesses structure, crawlability, and indexability to ensure the site operates efficiently for both search engine bots and human users. This confirms the foundations of the site are sound and working properly. User experience comes into play here as well.

Off-Page SEO

Here, we work to build the site’s authority through updates to the disavow file, broken link reclamation, and recommendations related to E-A-T. This can include authorship, content freshness, sources, internal/external links, and more.

Perform an SEO review of your website
1
Identify top keywords and phrases
2
Conduct competitor research
3
Recommend and implement optimizations
4
Examine analytics for further refinement
5

Perform an SEO review of your website

We will do a detailed site walkthrough from an architectural and contextual perspective to look for critical issues and improvement opportunities. This includes reviewing user experience, conversion funnels, and technical items such as sitemaps, robots .txt, Schema, javascript, folder structure, and more.

Identify top keywords and phrases

Our team will identify a site’s most valuable keywords and the most lucrative opportunities to pursue in our work at the outset of a campaign. We’ll familiarize ourselves with the client’s core visibility, competitor visibility, and key visibility gaps and will use those insights to create a meaningful short and long -term plan for the site.

Conduct competitor research

We’ll audit competitors ranking for your target keywords to determine why they’re successful in search and what insights we can use to make our campaign more successful. We also audit competitor backlink profiles, featured snippet captures, and Schema use.

Recommend and implement optimizations

After establishing baseline data and determining the most meaningful initiatives, it’s time to begin the work. Our team will send clear, actionable recommendations and work closely with your team to ensure they are implemented correctly.

Examine analytics for further refinement

We look at the progress of our initiatives using several data sources. We think critically about results and adjust our strategies accordingly. An SEO team must be able to pivot in an ever-changing search landscape, and as a forward-thinking agency, this is an area where Go Fish Digital excels.

Best-in-Class SEO

SEO is multifaceted and constantly evolving. At Go Fish, we cover the foundations essential to successful SEO, while paying close attention to details and strategies that set our clients a notch above the rest. Keyword research, content optimization, and smart analytics are at the heart of what we do.

Aerial view of business meeting at table with laptops

Keyword Research

Keyword research is an ongoing effort throughout all of our projects. We look at keywords from a few different perspectives:

  • What are your priority and highest value keywords?
  • How is the site performing for keywords it already ranks for?
  • How are competitors performing for those?
  • Are there words we are not ranking for that we should?
  • Are competitors ranking for words that we should?

We also consider each keyword’s intent as that shows us how the NLP is evaluating queries.

team discussing papers at meeting table

Content Optimization

Based on our keyword and competitor research, we will provide targeted recommendations for updating a page. These recommendations will consist of multiple different updates that may be small adjustments on their own but work together to shift the page to be more successful. This can include any number of things, from copy edits to adding links or adjusting image size.

charts displayed on macbook and tablet

Analytics

We use multiple industry-leading data platforms to track the performance of a campaign and report monthly on a variety of engagement metrics. As a team, we check on the site’s health weekly, and we look at it from a few angles, including engagement, traffic, and visibility.

We also do regular checks to look for any errors or issues present by evaluating Google Search Console and crawling the site. Furthermore, our team has a pulse on industry news, contributes thought leadership to top publications, and is always up to speed on the latest algorithm updates (which occur regularly). We track the effects of these changes and strategize/pivot accordingly.

Frequently Asked Questions

Search engine optimization (SEO) is the process of increasing the visibility of a website or webpage to users and search engines by using targeted optimizations and best practices.

Your audience is dependent on search engines to find anything and everything on the internet, and SEO is a practice that builds trust with search engines so more traffic and awareness comes to your website.

SEO involves a lot of in-depth research that leads to targeted optimizations that boost traffic, revenue, and brand awareness.

SEO is a long-term strategy that measures changes in a month-over-month and year-over-year cadence, so you’ll need a little bit of patience to see its effectiveness. But, trust us, it’ll be worth it.

Ready to Improve Your
Rankings and Increase Your Traffic?

Get a custom proposal from Go Fish in 3 easy steps!

Request a Custom Proposal

Contact Us

Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.

Phone
(703) 596-1353
Email
info@gofishdigital.com
Pin
Raleigh
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202