What We Do
Evaluates the use of language on the page as it relates to target keywords. In addition, we compare competitor websites to look for strategies they may have in common that we are not leveraging. We also investigate query intent to ensure that our content is well-aligned to provide users with the information they seek.
Assesses structure, crawlability, and indexability to ensure the site operates efficiently for both search engine bots and human users. This confirms the foundations of the site are sound and working properly. User experience comes into play here as well.
Here, we work to build the site’s authority through updates to the disavow file, broken link reclamation, and recommendations related to E-A-T. This can include authorship, content freshness, sources, internal/external links, and more.