Why Content Matters
As you work to establish your company as an authority in your industry, your content can make or break your efforts. That’s why authoritative content is a key tool in your on-page SEO strategy.
Keyword rankings are a concept as old as Google itself, and it’s one of the best ways to expose your brand to people who are asking specific questions about your business.
Our team combines our extensive SEO knowledge with our unbridled creativity to develop masterful pieces of authoritative content that will push your marketing efforts forward while also helping boost your keyword rankings.
How We Build Content At Go Fish
Our process for content is based entirely on your preferences and SEO needs, but here’s a snapshot of how we tackle each project:
- SEOs pinpoint keyword opportunities.
- Skilled writers build a great article around those keywords.
- The content goes live and we watch it rank!
As we’re monitoring the content, we also adjust and re-launch it to ensure that it’s always in line with your goals. As an added bonus, we also implement social promotion to get the article out in front of an even larger audience.
What Makes Our Content Strategy Different?
Collaborating With Our Clients
The beauty of authoritative content is that you decide what it says and how we say it. Our team will provide guidance on keywords and phrasing, but this offering is completely customizable based on what you feel your brand needs to say.
This is the perfect opportunity to provide insight on a common pain point your clients have noticed, introduce a new industry strategy, or just flex your overall knowledge about who you are and what you do — because when it comes to the Search Engine Results Pages (SERPs), authority is key.
Turning Your Idea Into SEO Content
Our SEO and content teams will work closely with you to recommend effective keywords, develop a robust piece of web content, and make sure the content is effectively contributing to your overall SEO goals.
Creating Evergreen Content
For Your Site
This service offering is focused on giving you more of what you and your site need. The high-quality content that our team creates will continue to add value to your website for months or years to come.
Frequently Asked Questions
Authoritative content is an article, blog post, long-form copy, or landing page that is written to discuss your direct industry, products, services, or brand. It’s focused on exactly who you are and what you do and is designed to rank on the search engine results page for related keywords.
Authoritative content is important to search engine optimization (SEO) because it gives your website more opportunity to show up as a solution and authority within your industry to the search engine results page (SERP). By ranking for more keywords, your website will build more credibility and in turn, rank higher for people looking for your products or services.
Make your voice heard! We also offer traditional copywriting services.
Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.
227 Fayetteville St. | Raleigh, NC 27601
2221 S Clark St | Arlington, VA 22202