Social Media Management

hand holding smartphone and using instagram

What Is Social Media Management?

Social media management involves posting strategic content to social platforms such as Instagram, Twitter, Facebook, Pinterest, TikTok, and YouTube and monitoring and managing user engagement with posted content. Social media management refers only to organic social content, not paid social ads.

Why Do You Need It?

Social media management is a cost-effective marketing strategy because there aren’t many barriers to entry, similar to SEO. Strategic use of social platforms can quickly reach a broad global audience and allow your business to build its brand and connect with consumers directly.

How We Do It

Go Fish Digital follows a multi-step process to set our social media management projects up for success. We make sure to provide full transparency every step of the way to bring our client’s visions to life. Learn more about our social media management service offerings below.

Auditing

First, we work to understand your business’s brand and goals. We evaluate your existing social strategy by looking for any vital elements to continue leveraging and weaker ones to improve.

Researching

During this step, we evaluate the market as a whole to understand your audience and competitors. We strategize on how to differentiate your brand while keeping the target consumer front of mind.

Implementing

Next up, we collaborate with you to develop posts that align with your brand’s goals and our research findings. Our experienced team will ensure that social media best practices are in place during this phase.

Monitoring

Lastly, we closely monitor performance, evaluating views, engagements, and comparisons to other posts. From there, we continually optimize and tune our social strategy to maximize engagement and other KPIs.

Social Media Management Services Overview

At Go Fish Digital, we don’t do cookie-cutter packages. We understand that every organization is different, so our social media management services are fully customizable.

						
                            Our Capabilities

                            Platforms We Use

                            Tools We Leverage

Our Capabilities

Our expert team has experience working with businesses of all sizes and from a wide range of industries. Given our expertise in many different marketing areas, we can provide a broad perspective on how social media plays into your overall brand strategy.

Platforms We Use

We commonly use Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. We’re also open to other platforms.

Tools We Leverage

Our team has experience with various tools, such as Facebook Business Manager, Hootsuite, Buffer, Sprout Social, Crowdfire, Tailwind, and HubSpot. No matter what your business is currently using, we can integrate our social media management services seamlessly.

Social Media Management Services

Strategic Social Media Management Across Popular Platforms