SEO for Law Firms

Increased Search Visibility for Legal Firms Large and Small

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Rise Through the Ranks

We have a unique approach to Search Engine Optimization (SEO) for law firms. We combine two of our primary strategies, technical SEO and creative content, to help move your law firm to the top of the search results.

Our team starts by taking a deep dive into your website. We’ll also analyze your competition’s websites, in order to identify issues or gaps, opportunities, and threats to your law firm’s visibility. After we perform this audit, we’ll use the results to make continuous, impactful technical updates and recommendations to your website.

We’ll use our second strategy, creative content, to bring in news coverage, backlinks, and exposure to your firm. This builds your brand online and strengthens your reputation.

These strategies help signal to Google that your law firm is trustworthy and stands a cut above your competitors, moving your site up in the organic search results.

SEO for lawyers will help your firm stand out from the crowd. This means more relevant website traffic, increased visibility, and better business for you and your clients.

Set Your Firm Apart

We create high-quality, unique content that attracts real online attention. Google recognizes that as authority and that people trust your website because they visit often.

Through links, social shares, and browser data, Google gets the hint your website is worth looking at. With these signals, alongside solid technical SEO for lawyers, your site will increase in domain authority and rankings. This isn’t an overnight trick, but rather a lasting SEO strategy that will bring you more relevant traffic, leads, and clients, while also improving the overall structure of your brand.

Unlike other SEO firms, we don’t do short term-hacks or use black hat techniques that might work for a few weeks, but ultimately can end up getting your site penalized by Google. Instead, we operate within Google’s guidelines, but at a level that your competition can’t keep up with.

Check out some successful SEO campaigns we’ve created for a few of our legal clients below.

Link Building Campaign

Texting and Driving Statistics

A law firm client of ours in Los Angeles wanted the top rankings in Google for high-value DUI keywords. To attract high-quality backlinks that would affect their Google ranking, we executed a number of technical strategies and built content campaigns.

One of these content campaigns was a data compilation around texting and driving statistics. We developed the concept, conducted a custom survey, and pulled out the most eye-catching statistics of this campaign. Bringing attention to this hot-button issue, frequently covered by news sources, proved to be a very successful strategy for this campaign. This helped us land coverage in 20+ news outlets, including nine links with domain authorities over 60.

Before long, this law firm was ranking #1 for DWI and DUI terms in four major cities.

GFD website bar exam campaign graphics

Link Building Campaign

Bar Exam Study

A legal software client of ours wanted to reduce their paid advertising budget by bringing in more organic search leads. The timing of our work coincided with law school graduates preparing to take the Bar. We jumped on the Bar preparation news cycle by compiling compelling pass/fail rates and other statistics by state.

We began the process by developing the idea, performing the research, and designing the graphics. The next step included handling promotion of the content by posting it on the client’s website and sharing it on a number of social channels online. This placement was strategic; we knew our content was timely and could catch on if the right people saw it. We shared it on specific legal community websites, and performed outreach to bloggers and journalists who might be interested in coverage. This creative approach to a frequently covered subject brought in backlinks and incredible exposure.

The “Bar Exam Study” SEO campaign drove nearly 500 social shares and over 11,000 visitors to the firm’s website, in just 24 hours. The page created for this SEO campaign ranks for 150+ organic keywords on its own.

GFD website worth campaign graphics

Link Building Campaign

How Much Are You Worth?

Our client, a personal injury law firm, wanted to rank higher in Google’s search results for key personal injury terms by generating backlinks to its website. By connecting the law firm’s expertise to something interesting and shareable, we were able to obtain 20 authoritative backlinks for this law firm’s website.

This quirky, interactive piece continues to be a valuable resource for the firm’s clients and their social campaigns.

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