Some SaaS clients we've worked with...
A Full Funnel SEO Approach
Go Fish Digital’s SaaS SEO experts look at your SEO and content strategy with the full marketing funnel in mind. We get to know more about your customers, your core KPIs and what drives SQLs. Once we understand your customer journey, we can tailor our SEO approach to the different stages of the purchasing funnel. Our goal is to ensure that your site has content that solves customer pain points and meets them at every step down the conversion path.
For example, we review optimization opportunities for different assets at the various stages of the funnel:
- Top Of Funnel: Blog posts & informational content
- Middle Funnel: Guides & resources
- Bottom Of Funnel: Service & product pages
SaaS Technical SEO Services
Technical SEO is another extremely important component of any search campaign. To ensure your content performs well, you need to ensure that search engines are able to properly discover and read your content. Ensuring that your site has a strong technical foundation, logical architecture and internal linking structures is a top priority of our SaaS SEO agency.
SaaS sites often go through multiple site migrations, utilize complex JavaScript frameworks and have site performance improvements that could be made. Our agency will work with your product and engineering teams to identify and fix common technical issues we see on SaaS sites.
Some technical SEO reviews we perform include:
- Website migration guidance
- Structured data implementation
- Internal linking recommendations
- Site speed & Core Web Vitals optimization
- JavaScript indexation troubleshooting
- Regular site crawls and inspections
- Crawling and indexation reviews
Link Building Through Digital PR
Link building is one of the core foundations of any SEO campaign. The more backlinks your site is able to accumulate, the easier it is to rank in the search engines. Links are an incredibly valuable asset whether you’re a startup with a relatively new site or an established brand looking to further solidify the links you’ve already accumulated.
The team at Go Fish Digital takes a digital PR approach to link building. Our team will ideate, create and promote content that will earn valuable links and coverage from premier sites. To do this, our team creates data, survey, illustration or interactive campaigns that media outlets will want to cover. We then take these campaigns end to end and use our established relationships to pitch to journalists. Our SaaS SEO team has been able to help our clients get links from thousands of high authority sites such as Medium, VentureBeat, CenturyLink and more.
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