ONLINE PR AGENCY FOR SEO
Digital PR
Services
Digital PR services help you earn premium links from the world’s most coveted media outlets. Learn how the Go Fish Digital team has been able to use digital PR to secure links from sites like the New York Times, CNN, ESPN and more.
Proven strategies to grow your brand authority
14.2
high-quality backlinks per campaign/average
3
backlinks per campaign from DA 70+ sites
What Are Digital PR Services?
Digital PR is the practice of earning online media coverage through newsworthy content and targeted outreach. By turning original research, industry insights, and creative ideas into stories journalists want to cover, digital PR can build brand awareness, strengthen authority, and earn valuable mentions and backlinks.
Relevant editorial links from trusted publications can also support organic search performance. They help search engines better understand the authority and relevance of your website while introducing your brand to new audiences.
At Go Fish Digital, our SEO expertise informs every stage of the campaign process. We create stories that are timely and compelling for journalists while aligning campaigns with the topics, audiences, and areas of authority that matter to each client. This allows our work to generate attention at launch and continue supporting brand visibility and organic growth over time.
Our award-winning digital PR team manages campaigns from initial research and ideation through content creation, media outreach, and reporting. Our campaigns have earned coverage and links from leading publications including The New York Times, Business Insider, CNN, and more.
Digital PR Built for Measurable Results
At Go Fish Digital, we create digital PR campaigns designed to earn authoritative media coverage, relevant backlinks, and greater brand visibility. Our team combines original research, creative ideation, in-house content production, and targeted media outreach to turn brand-relevant ideas into stories journalists want to cover. Each campaign includes customized reporting so you can see what it earned and how it supports your broader SEO and brand goals.
Strategic Campaign Ideation
We develop campaign concepts at the intersection of your brand, your audience, and the stories journalists are interested in covering. Some ideas respond to timely conversations, while others uncover original, evergreen stories with longer-term media potential.
Research and Campaign Development
Depending on the concept, we may use surveys, public datasets, proprietary data, or other credible sources to build the story. Our strategists, designers, and writers then work together to bring the strongest ideas to life.
Content Created for Media Coverage
We turn the most compelling findings into clear, engaging content supported by original analysis, visuals, and other useful assets. Each element is created to help journalists quickly understand the story and communicate it to their audiences.
Targeted Media Outreach
Our team identifies the journalists and publications most relevant to each story, then develops tailored pitches that explain why it matters to their readers. The goal is to earn editorial coverage, authoritative backlinks, and meaningful brand mentions.
Customized Performance Reporting
We provide customized reporting that details the coverage and backlinks earned by each campaign, along with relevant performance metrics such as referral traffic and social engagement. This gives you a clear view of where the campaign gained traction and what it delivered.
Long-Term Campaign Value
Digital PR content can continue attracting coverage, backlinks, and social shares after active outreach has ended. This can extend the value of a campaign while supporting your brand’s visibility, authority, and organic search performance over time.
Coverage We’ve Gotten From Digital PR Services
Turning a Newsworthy Idea Into a Digital PR Campaign
With more than 15 years of experience serving clients, we’ve refined how we turn original ideas into campaigns designed to earn media attention. Depending on the story, a campaign may take one of several forms.
Data
Research-intensive campaigns built using public, proprietary, or newly created datasets
Survey
Custom surveys designed to uncover original, newsworthy insights
City Ranking
Location-based campaigns that evaluate and rank cities using credible data and a clear methodology
Creating Ideas Journalists Want to Cover
How We Develop Digital PR Campaigns
A successful digital PR campaign starts with a story that journalists will find timely, useful, or surprising. The idea also needs a credible connection to the brand, its audience, and the topics it has a reason to discuss.
Not every campaign needs to focus directly on a company’s products or services. Tangential content allows a brand to explore broader topics related to its industry or customers, creating more opportunities for compelling stories without losing relevance.
For example, a travel brand might analyze airport parking costs or traveler preferences rather than publish a promotional article about its services. The broader story is more useful to journalists and readers, while the connection to the brand remains clear.
We evaluate campaign ideas based on their originality, brand relevance, available data, newsworthiness, and media potential. This helps us create stories that can earn attention while strengthening the brand’s visibility and authority.
Our Approach to Digital PR
At Go Fish Digital, we use digital PR to earn relevant media coverage that builds brand visibility, strengthens authority, and supports organic search performance. Backlinks are an important part of that work, but they are not the only measure of a successful placement. We also consider publication relevance, audience fit, editorial quality, and how the coverage supports each client’s wider goals.
Our promotion process combines careful media research, personalized outreach, timely follow-up, and ongoing relationship building. Every campaign is pitched according to the strength of the story and the interests of the journalist rather than relying on mass outreach or a single authority metric.
Some of our core strategies include:
Journalist Research
We identify journalists based on their beat, recent coverage, audience, and likely interest in the campaign. Manual research helps us build a focused outreach list for each story.
Targeted Media Outreach
We create tailored pitches that clearly communicate the story, its strongest findings, and why it is relevant to each journalist’s audience.
News Monitoring and Reactive PR
We monitor breaking news, journalist requests, and industry developments to identify relevant opportunities for expert commentary, fresh data, and timely campaign angles.
Campaign Launch and Follow-Up
We coordinate outreach around the best timing for each story and follow up thoughtfully. When press releases or additional media materials are useful, we develop them to support the campaign.
Get Started With Us Today
Get a custom proposal from the Digital PR experts at Go Fish!
Featured case study
Large Gains in SQLs & Traffic for SMS Marketing Software
By refining site structure and focusing on bottom-funnel keywords, this B2B brand significantly increased year-over-year organic sales-qualified leads.
500%
YoY increase in organic MQLs
300%
YoY increase in organic traffic
Building Backlinks for Homes.com via City Ranking Campaigns
We created data-driven city ranking campaigns that earned hundreds of high-quality backlinks and media placements from outlets across the country.
20+
Links and citations earned
4K+
Unique visitors during promotion
How Go Fish Helped Twinkl Earn More Coverage with One Smart Survey
We tapped into public sentiment around teacher pay, launching a timely, data-driven campaign that earned 79 high-quality backlinks across U.S. media outlets.
79+
High-quality backlinks earned.
222k
Projected media coverage views.
Frequently Asked Questions
FAQs
Everything You Need to Know About Our Digital PR Services
Still have questions?
Ready to improve your rankings and increase your traffic?
What is Digital PR?
Digital PR is a marketing practice that’s at the intersection of content and SEO. The goal of a digital PR campaign is to help websites earn premium backlinks using more traditional PR methods. Digital PR involves brainstorming, researching, creating and pitching newsworthy content to media outlets. The coverage from this content can result in backlinks from some of the biggest media outlets.
How long does it take to complete a digital PR campaign?
On average, digital PR campaigns take about 12 weeks to create. We allocate 4 weeks for the ideation, creation and promotion periods.
Why is digital PR important for SEO?
In the world of search engines, links = trust. They’re like votes of confidence. When you earn links back to your site, it sends a signal to search engines that your site is trustworthy and has quality resources worthy of getting citations. This, in turn, makes the rest of your site rank higher on search engine result pages (SERPs). In modern SEO, digital PR campaigns are one of the best ways to accumulate premium backlinks for your website.
What are the types of digital PR?
Digital PR can range from a variety of different types and tactics, depending on the goal. Types of digital PR initiatives could include:
- Original data studies
- Survey analysis
- Review of public data sources
- Data trends studies
- Interactive campaigns
How do you pitch the content to journalists to get links?
Once a content piece has gone through our production process, we begin the promotion process, which involves contacting anyone we believe may be interested in the article. We pitch to many credible journalists, news outlets, and other avenues, such as Reddit. With each new piece of coverage we receive, we keep our clients up to date on the campaign’s progress. From there, we adjust our promotion strategy as needed based on contact feedback regarding why they will or won’t link our piece on their site.
What does the content creation process look like?
To create click-worthy content, we first brainstorm ideas and work with our clients to hone in on their brand’s best options. We focus on tangential concepts that creatively relate to your business. Once you choose a topic, we get to work gathering data from a range of reputable sources, including the U.S. Census and Google Trends. With the right data in hand, we develop a piece of content in collaboration with the client. Content pieces typically include original insights and new data sets that capture the attention of readers. To elevate the content, we develop eye-catching visual graphics to create a final, pitchable package.
What are some concrete metrics in digital PR campaigns?
Of course, the number of links earned is one of the top metrics in any digital PR campaign — but that’s not all there is. Digital PR campaigns drive traffic to your site, increase brand awareness and authority, as well as contribute to your online reputation. We report on these metrics at the end of each link building effort.
There are a number of ways a digital PR campaign can be considered successful. Some campaigns are created to target certain types of links from relevant publishers and sites, while others are created to earn links from diverse domains to strengthen your site’s backlink profile.
Are you ready to create amazing tangential content with us? We know we are! Reach out to us today to learn more about our digital PR services!
What’s the difference between traditional PR and digital PR?
Traditional PR will focus more on building journalist relationships through mediums such as print, radio, magazines and TV. In contrast, digital PR is targeted towards online channels such as digital publications, social media, blogs, podcasts and other online mediums.
Who are the best digital PR agencies?
The best digital PR agencies include:
- Go Fish Digital
- Siege Media
- Rise at Seven
- Aira
- Green Flag Digital