Unlock the Power of Programmatic Advertising

Programmatic Media Agency

Maximize your online reach and enhance your ROI with Go Fish Digital’s expert programmatic advertising services, harnessing the power of advanced algorithms and real-time bidding to deliver targeted ads that drive results.

What is Programmatic Advertising?

Programmatic ad marketing is a type of digital advertising that uses software to automate the buying and selling of ad space. This allows advertisers to reach their target audiences more effectively and efficiently than traditional advertising methods.

Programmatic ad marketing works by using algorithms to match ads with potential customers based on their interests, demographics, and other factors. This ensures that ads are seen by people who are most likely to be interested in them, which can lead to higher click-through rates and conversions.

There are many benefits to using programmatic ad marketing, including:

  • Increased reach and targeting: Programmatic ad marketing allows advertisers to reach a wider audience with their ads. They can also target their ads to specific demographics and interests, which can help them to reach their target audience more effectively.
  • Improved efficiency: Programmatic ad marketing can help advertisers to save time and money. The automation of the buying and selling process can help to streamline the process and reduce the amount of manual work involved.
  • Better ROI: Programmatic ad marketing can help advertisers to improve their ROI. By targeting their ads more effectively and reaching a wider audience, they can increase the chances of their ads being seen by people who are interested in their products or services.

What We Do

Programmatic Advertising Platform Selection

Our expert team will guide you in selecting the ideal programmatic advertising platform that aligns with your goals, ensuring maximum impact and reach. We understand the complexities of the programmatic landscape and have the knowledge and experience to guide you in selecting the ideal platform that aligns perfectly with your unique objectives. We take the time to understand your business, target audience, and campaign goals. We conduct a thorough analysis of available platforms, considering factors such as ad inventory, targeting capabilities, audience reach, and pricing models. This comprehensive evaluation allows us to identify the platform that offers the best fit for your specific requirements.

Data-driven Targeting

Data-driven targeting lies at the heart of our programmatic advertising solutions, leveraging valuable insights to ensure your ads reach the most relevant and receptive audiences. By harnessing a wealth of data, including demographics, interests, and even past purchase behavior, our programmatic advertising experts empower you to deliver highly personalized and compelling ads that resonate with your target audience.

Automated Buying

By leveraging advanced software and algorithms, our programmatic advertising solutions streamline the entire process, reducing manual work and empowering advertisers to optimize their campaigns more efficiently.

In the traditional advertising landscape, buying and selling ad space involved numerous manual tasks, negotiations, and paperwork. Programmatic advertising eliminates much of this manual effort by automating the process. Advertisers can set their campaign parameters, such as target audience, budget, and bidding strategies, within the programmatic platform. The software then uses real-time data and algorithms to analyze available ad inventory and make buying decisions that align with the advertiser’s goals.

Real-Time Bidding

Our Programmatic Advertising solutions use real-time bidding (RTB) to buy and sell ad space. This means that advertisers can bid on ad space in real-time, which allows them to get the best possible price for their ads.

Transparent Reporting

We provide comprehensive and insightful reporting tailored to your programmatic advertising campaigns. Our team crafts easy-to-read, transparent, and custom monthly reports that showcase the success of your programmatic campaigns across various campaigns and advertising platforms.

Frequently Asked Questions

Go Fish Digital regularly works with platforms such as 6sense and StackAdapt. However, we are open to other platforms.

Programmatic advertising supports a wide range of ad formats, providing flexibility and creative opportunities for your campaigns. Common ad formats include display ads (banners, images, rich media), video ads (pre-roll, mid-roll, out-stream), native ads (in-feed, recommendation widgets), and audio ads. These formats can be tailored to suit various placements, such as websites, mobile apps, and connected TV devices. The choice of ad format depends on your campaign goals, target audience, and the platforms where you want to reach your customers.

Programmatic advertising offers advanced targeting options to ensure that your ads are shown to the most relevant audience. Some common targeting options include demographics (age, gender, location), interests, behaviors, contextual targeting (based on keywords or website content), device type, operating system, and even retargeting based on past interactions with your brand. Additionally, programmatic advertising allows for real-time audience targeting, where ads can be shown to specific users based on their online activities and behavior patterns. These targeting options enable you to refine your audience selection and deliver personalized, highly targeted ads that resonate with your ideal customers.

Programmatic ads can appear across a wide range of platforms and channels, providing extensive reach and visibility for your campaigns. Each Demand-Side Platform (DSP) provides access to a specific pool of ad inventory from multiple publishers, websites, apps, and ad exchanges. Some common platforms where programmatic ads are displayed include:

  • Websites: Programmatic ads can be shown on various websites across the internet. These ads can appear in the form of banners, images, native ads, or even video ads within designated ad spaces on websites.
  • Mobile Apps: Programmatic advertising extends to mobile apps, allowing your ads to be displayed within popular applications that align with your target audience. This includes gaming apps, news apps, social media apps, and more.
  • Video Streaming Services: Programmatic ads can be displayed on popular video streaming platforms and services, including OTT (Over-The-Top) platforms. This allows you to reach audiences consuming video content across various devices.
  • Connected TV: With programmatic advertising, you can reach viewers on Connected TV (CTV) devices, including smart TVs and streaming devices. This enables you to deliver targeted video ads directly to users’ television screens.
  • Audio Platforms: Programmatic advertising now extends to audio platforms, reaching users through audio streaming services, podcasts, and music apps, enabling you to connect with listeners during their audio experiences.

With programmatic advertising, you have a high level of control over your campaigns. You can set specific targeting parameters, such as demographics, interests, and behaviors, to ensure your ads reach the right audience. You can also define bidding strategies, budgets, and campaign objectives to align with your marketing goals. Additionally, programmatic advertising provides real-time analytics and insights, allowing you to monitor campaign performance, make data-driven optimizations, and adjust your strategies as needed. This level of control empowers you to maximize the effectiveness and efficiency of your programmatic advertising campaigns.

Programmatic advertising seamlessly integrates with other digital marketing strategies, enhancing their effectiveness and amplifying their impact. It can complement search engine marketing (SEM) efforts by reaching users who may not be actively searching but fit your target audience profile. It can also work in tandem with social media marketing, allowing you to extend your reach and engage users across multiple platforms. Programmatic advertising can support content marketing initiatives by delivering personalized ads that align with the content users are consuming. Additionally, it can be part of a holistic retargeting strategy, helping you re-engage users who have shown interest in your brand. By integrating programmatic advertising with other strategies, you create a cohesive and comprehensive digital marketing approach that maximizes your brand’s visibility, engagement, and conversions.

Ready to expand your business with Programmatic Advertising ?

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Contact Us

Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.

(703) 596-1353
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202