Drive Revenue With A Shopify SEO Agency

Shopify SEO Services

Grow your store’s revenue with Go Fish Digital’s SEO services. Our team has consulted on the SEO strategies of some of the largest Shopify stores.

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Shopify SEO Services
We get results for our Shopify clients
ROI for a beauty retailer
YoY revenue increase for a bedding store
YoY revenue increase for a novelty gift store

Our Shopify SEO Work Has Been Featured In

What Are Shopify SEO Services?

Shopify SEO services is a branch of search engine optimization that applies to the Shopify platform. Shopify stores will often have technical improvements that could be made out of the box such as reducing duplicate content, improving Core Web Vitals, adjusting site architecture and more. As well, there are many contextual considerations for Shopify SEO such as identifying revenue-generating keywords, intent mapping and new content creation.

Shopify Structured Data: Schema Markup For Shopify

Our Approach To Shopify SEO

Contextual SEO Services

With our contextual services, our Shopify SEO agency finds ways to improve the content on your website. We identify strategies to improve the optimization of category, product, and blog pages of your Shopify store. This strategy involves analyses to help improve keyword targeting, identify content gaps, and enhance your store’s overall UX. We also perform deep dives into your target keywords’ intent, and determine which pages align the best with your key user queries.

Some of the best Shopify SEO services include:

  • New content opportunities to improve market share
  • On page optimizations of category, product and blog pages
  • Internal linking recommendations
  • Content gap reviews
  • Category and product page UX reviews
  • Store navigation improvements
The 10 Best Shopify SEO Apps & Tools 2021

Technical SEO Services

While Shopify can be a great foundation for many eCommerce stores, some common technical SEO issues are associated with the platform. We have developed internal processes to quickly identify and improve common technical SEO issues related to Shopify. We review your site and provide guidance on removing duplicate content, improving site performance, and identifying any crawling or indexing issues.

Our Shopify SEO agency provides comprehensive technical reviews such as:

  • Identification of duplicate content issues that are common to Shopify stores
  • Rendering reviews to identify if search engines can correctly interpret JavaScript
  • Site crawls to uncover crawling issues search engines might be having
  • Structured data reviews to ensure page templates are utilizing proper schema elements
  • Deep dives into Search Console to find crawling and indexation issues
  • Core Web Vital comparisons to ensure your Shopify store has a strong page experience

Shopify SEO Frameworks

Over the years, we’ve collaborated with numerous Shopify stores, each with its unique needs and objectives. Through our vast experience and in-depth understanding of the Shopify platform, we’ve developed dedicated Shopify SEO frameworks to ensure your e-commerce site stands out in the crowded digital marketplace.

Our team is well-versed in the unique attributes of the Shopify platform, which allows us to tailor our SEO strategies specifically for Shopify stores. This includes understanding ways to enhance Shopify SEO such as removing duplicate product pages, implementing lazy loading, working with URL variants and much more. Our established frameworks give us a built in playbook to optimize your Shopify site.

How to Fix Shopify Duplicate Content

Product and Collection Page Optimization

Category and product pages are the most critical pages within your Shopify store. Go Fish Digital focuses on these valuable pages so we can significantly enhance your store’s visibility, user experience, and ultimately, your sales.

Our team will work with you to identify opportunities to improve your collection pages. We’ll optimize these pages for revenue-driving keywords that are tied to these page types. We’ll also provide recommendations on improving the UX and features of your collection pages. Finally, we’ll identify opportunities to create new collection pages based on user search interest and the products you have available.

We’ll also optimize your product pages for SEO. This ensure that any products that are mapped to queries with revenue-driving potential are optimized. We’ll provide recommendations for elements such as title tags, product page copy, internal links, page features and more.

Shopify SEO Services

Shopify Site Speed Improvement Services

A fast-loading site is not just a preference but an expectation. Go Fish Digital’s Shopify SEO team we’ll find opportunities to improve your site speed, allowing your users to have a frictionless shopping experience. Our team will review aspects of your store such as your Core Web Vitals, Shopify plugins, usage of JavaScript, third party tools and other elements that might impact site performance. We’ll work to understand the business impact of the technologies your store uses and to make recommendations based on what’s practical for your company to implement.

An Intro to Your First Link Building Campaign

Site Architecture Improvements

An intuitive and logical site architecture is crucial for any successful Shopify store. We understand the importance of crafting a well-structured website that allows users to easily find your products and search engines to crawl deep within your site architecture.

Your Shopify store’s navigation should be clear, logical, and easy for users to navigate. We focus on creating an intuitive menu structure that allows users to find the products they’re looking for with ease. We’ll also review your Shopify site against key competitors to understand how they’re setting up their site navigations. Whether you’re a small niche store with only a handful for SKUs or an enterprise company with a large set of products, we ensure your navigation is always straightforward and user-centric.

How to Map 301 Redirects to Relevant Content

Shopify Internal Linking Improvements

We leverage a systematic approach to internal linking improvements, designed to boost your Shopify site’s visibility and usability. Our Shopify SEO agency conducts a thorough audit to identify gaps and opportunities in your current internal linking structure. Using this data, we craft a strategic linking architecture to maximize your stores crawlability and equity distribution.

Our team takes into account key factors such as link relevance, anchor text optimization, and categorical linking opportunities. We ensure that your most important pages get the distribution they deserve, while also making sure that less-accessible pages are accessible to both users and search engines.

Digital PR Driven Link Building

Backlinks are one of the most important SEO elements for websites. They act as “votes of confidence” for your store and increase your authority and ability to be visible in the search engines. Our Digital PR service is designed to earn you these premium backlinks from the most prominent media outlets across the Web. Our digital PR team has received links from publication such as The New York Times, CNN, Forbes, CNBC and more!

Our team creates newsworthy content that journalists want to cover. We use a variety of strategies including newsjacking, utilizing surveys, and researching third party data to create interesting content worthy of being in the news cycle. We’ll then pitch that content to our network of journalists using techniques that increase the chances they’ll cover the content. This results in coverage from these hard to reach news outlets. Through obtaining these links over time, this improves your Shopify store’s SEO and your ability to perform for revenue-driving queries.

Shopify Robots.txt Guide: How To Create & Edit The Robots.txt.liquid

Connecting Paid Media To Shopify SEO

When setting the strategy for your Shopify store, our team takes a data-focused approach. We’ll review your site’s paid search data to better understand which products and categories drive revenue for your business. By checking your paid data, we’ll be able to identify your highest priority pages to optimize. We’ll also be able to identify gaps for paid keywords that convert well but where your site might have content gaps in organic search.

Shopify SEO Services

Keyword Research

Detailed research to uncover the most profitable keywords for your store.

Technical SEO

Recommendations to fix problematic technical SEO issues on Shopify.

Content Optimization

SEO recommendations for your Shopify store’s category and product pages.

Shopify Speed Optimization

Insights into improving your Shopify site’s performance and SEO by identifying elements that slow down Shopify stores.

UX Improvements

Guidance on how to ensure your users get the best experience possible.


Regular reports on core KPIs to make sure your revenue from organic traffic grows.

Your Guide To Shopify SEO

Read By Chapter:

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Chapter 1

SEO For Shopify

Our Moz article on how to improve SEO on the Shopify platform

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Chapter 2

Shopify Sitemap.xml Guide

Everything you need to know about your Shopify’s sitemap.xml files

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Chapter 3

Shopify Speed Optimization

Our guide on how to improve common Shopify performance issues

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Chapter 4

Shopify SEO Checklist

A comprehensive SEO checklist for Shopify stores

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Chapter 5

Shopify Plus SEO

A guide to improve the SEO of Shopify Plus stores

Google Autocomplete Tool

Chapter 6

Duplicate Content

Learn how to reduce duplicate content on Shopify

Our Shopify SEO Checklist:

  1. Use Google Ads and Search Console to perform keyword research. Track the most important keywords for your store.
  2. Audit your navigation to ensure a logical site architecture is established.
  3. Create a collection page for every single category that you offer. This enhances your Shopify store’s SEO by providing search engines with indexable pages.
  4. Ensure title tags are optimized for all category and product pages.
  5. Check the intent of each query that you’re tracking. Ensure you have pages to match intent for all core terms.
  6. Improve the site speed of your Shopify store to enhance SEO. Ensure that your site uses limited JavaScript.
  7. Perform routine site crawls. Ensure that all your Shopify store’s pages can be crawled and indexed.

Shopify SEO Services FAQs

Some of the most common Shopify SEO services include:

  • Duplicate content removal
  • Site architecture improvements
  • Keyword research
  • Structured data reviews
  • Indexation audits
  • Core Web Vitals optimizations
  • New content opportunities
  • Category and product page optimizations

Out of the box, Shopify includes some good SEO foundational elements. Within Shopify’s native platform you can perform SEO initiatives such as:

  1. Adjust the title tag & meta description in the “Search engine listing preview” section
  2. Setting 301 redirects using the URL Redirects tool.
  3. Adjusting the on-page content of product, category and blog pages
  4. A CDN to help improve load times backed by Fastly

There are also third party solutions that you can utilize to improve the SEO of your Shopify store such as Yoast SEO for Shopify.

Yes, you can use Yoast with the Shopify platform! Yoast has released a Shopify app that allows you to set title tags, meta descriptions and analyze the optimization of content.

Generally when choosing between Shopify and WordPress, sites should consider their different goals. The Shopify platform is better for eCommerce sites while WordPress is preferred for informational & content websites. Overall, WordPress is more equipped for SEO as compared to Shopify but users should consider their individual business needs when choosing between the two.

In general, Shopify stores have a solid SEO foundation out of the box. Shopify allows you create all the key page types you need for SEO including product, category and blog pages. Shopify also gives you the ability to utilize meta data, redirect pages, set up a robust navigation, implement structured data and more.


Over the years, we’ve worked with all kinds of Shopify sites from niche stores to the biggest Shopify stores on the Web. Throughout this process, we’ve developed Shopify SEO frameworks when working with the CMS. We understand the common SEO pitfalls of Shopify sites and know the technologies that best set stores up for search engine success.

Shopify SEO Case Studies

Contact Us

Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.

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