Why Is SEO Important?
While paid advertising, social media, and other platforms can generate traffic to websites, most online traffic is driven through search engines. Your audience depends on searches to find anything and everything on the internet — SEO is a practice that builds trust with search engines, meaning more traffic and awareness will reach your website.
Organic traffic is any traffic that results in visitors finding your site from a search engine (and not via ad clicks, social media, referral, or direct). So, if you’re spending more on paid search ads, the people who click on them would not be considered organic traffic.
But, not all traffic is created equal. You need to think about the quality and quantity of the organic traffic reaching your site before considering your SEO efforts a success.