What Is Franchise SEO?
Franchise SEO is an online marketing strategy to improve the search engine visibility of franchise businesses. Common franchise SEO tactics include optimizing location pages, localized keyword tracking and removing duplicate content.
Learn more about the type of franchise SEO support we provide at Go Fish Digital.
Local SEO For Multiple Franchise Locations
One of the biggest challenges of franchise SEO is improving your visibility at scale. Franchises often have a large number of locations that need to be taken into consideration. With a large number of franchise locations, it can be difficult to figure out how to improve your franchise’s SEO in a practical and scalable way.
The team at Go Fish Digital has experience working with multi-location businesses and determining the best strategies to improve their online visibility. Our team will work with you assess your key geographies and help develop a strategy for how you can improve lead generation to those locations.
- Google Business listing management
- Local tracking and reporting for key geographies
- Reviewing and optimizing local business categories
- On-page optimizations for you location pages
PPC For Franchises
Another challenge that many franchises face is managing their PPC spend. With all of the options, it can be difficult to determine how to allocate your paid budget between the different channels and locations. Go Fish Digital can help provide you with:
- Strategic guidance on how to best manage your ad spend between channels such as search, display, social and more
- Key insights on to which platforms drive the best results for your franchises
- Reviewing the performance of individual locations and geographies. This will help you see which locations are performing the best and where spend allocations need to be adjusted
Technical SEO For Franchises
When working with websites that have a large number of locations and local pages, technical SEO best practices need to be taken into consideration. With franchise SEO, it’s important to ensure that your site doesn’t contain a large amount of similar or duplicate content and that Google is properly indexing all of your franchise pages without issues.
The team at Go Fish Digital is highly versed in solving complex technical SEO issues at scale. For your franchise, our team will review technical SEO initiatives such as:
- Routine site crawls
- Duplicate and similar content reviews
- Franchise structured data best practices
- Local page UX improvements
- Internal linking recommendations
- Search Console reviews of indexation issues
Local Content Creation
At Go Fish Digital, we take content creation to new heights, ensuring that each piece of content we create not only resonates with your target audience but also gives you an upper hand in the highly competitive digital landscape. We go above and beyond the one-size-fits-all approach to SEO and deliver tailor-made strategies that align with your specific franchise needs.
One of the most effective strategies we use to help franchises succeed online is the creation of highly targeted local landing pages. We craft custom content to specifically appeal to the local users. This local-focused franchise SEO strategy helps drive targeted traffic to your franchise locations, boosts your visibility in local search, and ultimately contributes to increased conversions.
Our team of franchise SEO experts and seasoned copywriters work together to deliver compelling, optimized content for each local landing page. This helps give your site indexable pages that are eligible to appear in local search results. This helps your franchise connect with localized users at the moment they search for your services.
Franchises We Work With
The team at Go Fish Digital can help improve the SEO for a variety of franchise business models. Our team can assist with SEO support for franchises such as:
- Home Services
- Senior Care
- Business Services
- Health & Fitness
Franchise SEO FAQs
When it comes to improving the SEO of franchise websites, there are several common strategies that tend to work well. Franchises need to ensure that they create localized landing pages, optimize their Google Business profiles, implement proper structured data, implement a strong site architecture and more.
Performing SEO for franchise sites can have many different benefits. By working on SEO initiatives, franchises can enhance their visibility in their respective geographical areas. This means that for localized queries, franchises can improve their digital market share by increasing their search engine prominence. As a result, this can lead to easier customer acquisition in their target markets. The goal is that SEO can help reduce franchise customer acquisition over time in their highest priority geographical areas.
It’s common for franchises to execute an omni-channel strategy that targets both in-person activity as well as digital lead acquisition. Some of the most common franchise marketing strategies include SEO, paid media, email marketing, radio advertising, commercials, content marketing and more.
Franchise SEO Case Study
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