What Is Franchise SEO?
Franchise SEO is an online marketing strategy to improve the search engine visibility of franchise businesses. Common franchise SEO tactics include optimizing location pages, localized keyword tracking and removing duplicate content.
Learn more about the type of franchise SEO support we provide at Go Fish Digital.
Local SEO For Multiple Franchise Locations
One of the biggest challenges of franchise SEO is improving your visibility at scale. Franchises often have a large number of locations that need to be taken into consideration. With a large number of franchise locations, it can be difficult to figure out how to improve your franchise’s SEO in a practical and scalable way.
The team at Go Fish Digital has experience working with multi-location businesses and determining the best strategies to improve their online visibility. Our team will work with you assess your key geographies and help develop a strategy for how you can improve lead generation to those locations.
- Google Business listing management
- Local tracking and reporting for key geographies
- Reviewing and optimizing local business categories
- On-page optimizations for you location pages
PPC For Franchises
Another challenge that many franchises face is managing their PPC spend. With all of the options, it can be difficult to determine how to allocate your paid budget between the different channels and locations. Go Fish Digital can help provide you with:
- Strategic guidance on how to best manage your ad spend between channels such as search, display, social and more
- Key insights on to which platforms drive the best results for your franchises
- Reviewing the performance of individual locations and geographies. This will help you see which locations are performing the best and where spend allocations need to be adjusted
Technical SEO Considerations
When working with websites that have a large number of locations and local pages, technical SEO best practices need to be taken into consideration. With franchise SEO, it’s important to ensure that your site doesn’t contain a large amount of similar or duplicate content and that Google is properly indexing all of your franchise pages without issues.
The team at Go Fish Digital is highly versed in solving complex technical SEO issues at scale. For your franchise, our team will review technical SEO initiatives such as:
- Routine site crawls
- Duplicate and similar content reviews
- Franchise structured data best practices
- Local page UX improvements
- Internal linking recommendations
- Search Console reviews of indexation issues
Franchises We Work With
The team at Go Fish Digital can help improve the SEO for a variety of franchise business models. Our team can assist with SEO support for franchises such as:
- Home Services
- Senior Care
- Business Services
- Health & Fitness
Ready to Improve Your Rankings
and Increase Your Traffic?
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