With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems.
Recent Speaking Events
PubCon-(Las Vegas) “Semantic Web, Knowledge Graph, and Other Changes to SERPS – A Google Semantic Timeline”
SMX-East (New York) “Hummingbird & The Entity Revolution – Knowledge and Search, Two Swords Sharpening One Another”
Semantic Tech and Business (San Jose) “Semantic Search”
SMX-West (San Jose)
Pubcon (Las Vegas) “Evolution of Search”
Music, Lyrics, Ads, and Answer Boxes at Google
Unraveling Panda Patterns
Direct Answers: Extracting Text from Pages Citations
Editor-In-Chief at Marketing Land
Bill is one of the kindest and most reliable guys I know — always ready with a compliment or word of encouragement. Beyond that, he’s also one of the smartest! A lot of us know and do search marketing, but none of us come at it with the understanding of the theory behind search algorithms that Bill has developed through tireless research into patent applications and similar scientific documents. He does us all a big service via his blog!
Senior Director of Online Marketing at Stone Temple Consulting
While I have not worked with Bill, I have engaged with him regularly via social media for two years now, and he and I both spoke at a conference together. I have come to rely on Bill as at true expert in the field of SEO; one of my most reliable sources of information.
In SEO, there are tons of people who claim to know what they are talking about. Bill is one of the relative few who backs up what he says with intensive research and testing, and is able to provide real data. For that reason, he is one of my top go-to resources when I really need to know “what’s what.”
Bill has always impressed me with his knowledge, thoroughness, and integrity. I would not hesitate to recommend him to anyone in need of the services he can provide.