Case Studies

Increasing Rankings for RestonLimo.com

Reston Limo approached our team to improve search rankings for restonlimo.com in the competitive Washington, DC market.  We developed a strategy that encompasses technical website updates as well as an in-depth content plan.

We began by performing an in-depth website audit to identify optimization opportunities. These included changes to Reston Limo’s website architecture, implementing organization and event schema markup, redirecting and repairing broken links, and fixing canonical and duplicate content issues.

In parallel with ongoing technical SEO efforts, we executed on a comprehensive content strategy. This included website content updates and rewrites for keyword optimization as well as the development and promotion of creative content.

We published high quality, original content on Reston Limousine’s website. This content was created for specific influencers in the Washington, DC market to generate social shares, attract backlinks and build greater website authority.  Examples of this content include:

• https://www.restonlimo.com/dc-engagements/
• https://www.restonlimo.com/dc-area-winery-brewery/
• https://www.restonlimo.com/blog/dc-beer-quiz/

The campaign resulted in increased traffic, leads, and won the 2015 Best Overall SEO Initiative Award in Search Engine Land’s Landy Awards and The US Search Award for Best Use of Search – Travel and Leisure.

First Publications on Popular Sites

Some of the largest businesses on the web started as small businesses with big dreams and rely on merchant services to help them collect revenue and grow. With this in mind we highlighted the first posts, items sold, or news articles by top internet websites in a creative campaign. This quickly generated media attention, backlinks, and social shares. The ThisWasFirst.com website answered the question “What was the first post on _____?” and included details on the first posts on top websites. As an SEO case study, this shows off the creative approaches we’ve undertaken to increase attention to the pages of a site from visitors and search engines.

Achieving #1 Rankings in Search Results

Tasked with the challenge of helping a Houston based law firm rank at the top of search results for a wide variety of phrases, we created a collection of data driven content pieces. This effort lead to wide spread social sharing, backlinks from bloggers, and pickup by larger news sites including the Huffington Post.

In just 6 months we helped the law firm rank #1 for more than 6 of their desired keywords and in the top 5 for many more.

CREATIVE CAMPAIGNS

To reach and engage a broader audience, we developed content that could be referenced by non-technical individuals to understand how complex data security actually works.

In our ‘What is Tokenization?’ interactive piece, the user follows a piece of data as it leaves a bank application, transforms into a secure ‘token’, and is stored safely in the cloud. We implemented a unique feature where the user actually starts at the bottom of the page and scrolls up to help signify the movement ‘into the cloud’.

OUR SEO CAMPAIGN

We provided Moxie Pest Control with a complete SEO campaign. Our strategy included merging franchise sites, creative campaigns, link building strategy, and integration with social media efforts.