What Is Content Creation?
Content creation is the marketing practices of ideating and developing content that will resonate with your customers. Content creation can take the form of landing pages, blog posts, resources, site copy and more.
For some, copywriting is only about creating copy for the purpose of advertising a product, service, or company. But, at Go Fish Digital, it’s a lot more than that.
When it comes to a digital experience, words matter – a lot. Your audience is being flooded with content from every direction, and in order to get a word in edgewise, it’s crucial that you make every single one of them count.
That’s where we come in. Our team of wordsmiths is uniquely adept at taking our clients’ visions and making it into something spectacular. We do this by striking the perfect balance between quality SEO-rich content and copy that your audience will actually want to read.
Our content creation services work a bit differently than our content marketing service. Content marketing is meant to deliver the best authoritative content that targets specific keywords. Copywriting, on the other hand, delivers everything from compelling CTAs to authoritative blog posts and everything in between. No matter what the copy request is, we’ll get it done.
Writing Your Goals into Existence
We start off every project by getting to know you, our client, to learn more about your goals, strategies, and overall business impact. Then, we put our heads down to start bringing your copy vision into reality.
Brainstorming and Strategy
We’re not just writers. We’re digital storytellers and consumers of media who understand what audiences want to read. We apply that knowledge to every project by thinking up ideas that are eye-catching now and will continuously grab the attention of your readers.
Tone and Voice Audits
Your tone and voice make your brand stand out against the crowd. We imbue your brand into every word choice to ensure consistent copy that is uniquely you.
After pegging down your tone, voice, and overall copy goals, our team gets to work creating pieces for on-page, off-page, and even offline mediums. Whatever you can think up, we can deliver it.
At the end of the day, in order to have a great piece of content, you need to have strong editors at the helm. Luckily, our team is beyond capable of taking content and condensing it down to exactly what you want to say.
Our Approach To Content Creation
At Go Fish Digital, we know that at the center of every great piece of content is user-friendly writing. But, we take that a step further by keeping SEO best practices right alongside it.
Our team of writers is able to balance great, reader-focused writing with SEO to create content that both people and search engines can easily digest. This achieves two things:
- You’ll have more meaningful interactions from your audience.
- Search engines will see your website as authoritative, which will boost your search rankings.
Keeping these two overarching goals in mind, along with your own goals, our team is able to create actionable content that you’ll want to share with the world.
Content Creation FAQs
Content creation is the practice of creating copy for the purpose of advertising a product, service, or company. At Go Fish, we give it a twist by embedding SEO best practices into every stage of the writing process, from brainstorming to proofreading.
The goal of every business is to get more business. The best way to do that is to convey a message to your audience that will influence them to make a purchasing decision. Writing copy can be difficult for some, and it can be a task that isn’t a top priority for some businesses to undertake in-house.
By getting a copywriter on your side, you’re able to inject higher-quality copy into every level of your business to ensure that your content is consistent, powerful, and persuasive.
Yes! SEO and content creation services go hand-in-hand, so you can easily add copywriting services to your SEO package. To learn more, just give us a call!
Anything and everything you can think of. Our team of copywriting experts is able to create copy for blogs, websites, eBooks, whitepapers, social media, magazines, and more. We can service any copy request you can think of – nothing’s off-limits.
Are you ready to elevate your copy?
Let us show you how our team can breathe life into your website,
marketing collateral, or other content pieces.
Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.
227 Fayetteville St. | Raleigh, NC 27601
2221 S Clark St | Arlington, VA 22202