Data Measurement Strategy
When it comes to your website analytics, one of the most important elements is ensuring that the data you’re collecting aligns with your organizational goals. You’ll want to be sure you’re tracking the moments on your website that give you information on what your core customers are doing and how they’re engaging with your brand.
The team at Go Fish Digital will help you develop a robust data measurement strategy that allows you to track the data that matters most to your business. We’ll work with you to create strategies that allow you to analyze data across your different marketing channels such as paid media, SEO, email and other third-party platforms.
Google Analytics 4 Services
With the sunsetting of Universal Analytics, site owners need to have Google Analytics 4 set up and configured to continue to collect website analytics for their businesses. This is the primary platform that you must use if you want to use Google’s suite of analytics tools moving forward.
The team at Go Fish Digital will take a deep dive into your existing Google Analytics implementation and provide guidance on how to improve your data collection so you can make more informed decisions for your business. We’ll perform comprehensive audits of your existing setup and make recommendations to improve your tracking and data measurement frameworks.
Our analytics experts will help provide you with:
- End to end Google Analytics 4 migrations
- Tracking implementation
- Events set up
- Goal tracking
- Custom dashboards
- Data consulting
Reporting and Visualization: Tell Stories With Your Data
It’s easy for insights from your data to get lost in a sea of spreadsheets and pivot tables. This makes it more difficult to draw meaningful conclusions and to report your findings to key stakeholders within your organization.
At Go Fish Digital, we’ll act as an extension of your team and ensure that you’re able to glean insights from your data and report your findings in a meaningful way. We’ll utilize our robust set of technologies to create beautiful visualizations so you’ll be able to immediately determine what the key takeaways are.
We’ll help you tell stories with your data so you’re easily able to get organizational buy-in and turn those insights into actions.
Our Approach To Analytics
Strategy Development
We’ll develop a custom data measurement plan based on your business’s primary conversions. We’ll build a strategy that will ensure you’re tracking the KPIs that matter most.
Website Audit
After building a measurement plan, we’ll dive deep into your site’s existing analytics framework. We’ll audit your measurement set up and provide recommendations for additional data collection opportunities.
Tagging Implementation
Using tools like Google Tag Manager, we’ll build robust tagging systems that allow you to record key events such as button clicks, downloads, scroll depth, navigation usage and much more.
Reporting
Using a variety of reporting and visualization tools, we’ll create flexible reports that allow you to make sense of the data your site is collecting. Our goal is to transform your data into decisions that your company use.
Are you interested in improving data analytics?
Get a custom proposal from Go Fish in 3 easy steps.
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Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.
(703) 596-1353
Raleigh
227 Fayetteville St. | Raleigh, NC 27601
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202
2221 S Clark St | Arlington, VA 22202