Paid Media Advertising

Scale Your Advertising In The Social Ecosystem

Advertise your business to targeted audiences in the place where your potential customers are sure to be — on social media.

phone and laptop side by side

What Is Social Media Advertising?

Social media ads differ from the standard social posts you see on your feed. Regular posts are organic, whereas ads are paid for and target specific audiences. Social media advertising offers a range of benefits and allows businesses and marketers to control what potential customers see. Leveraging a combination of both paid and organic social posts is typically the most valuable strategy.

up close shot of laptop screen

Benefits of Social Media Ads

Social media ads can lead to significant gains for businesses. Some of the most valuable benefits of paid social advertising include:

  • Most social platforms allow for easy and highly specific targeting
  • Social media advertising is a cost-efficient way to reach consumers effectively
  • Results can be seen quickly and are easily tracked and analyzed
very up close shot of laptop screen that reads

Use Cases for Paid Social Ads

The use cases for social media advertising are endless, but some of the most common are:

  • Building brand awareness and influence
  • Facilitating a sale or entrance into the sales funnel
  • Communicating about an upcoming event
  • Advertising job openings to reach potential candidates

How We Do Paid Social Advertising

Go Fish Digital’s social media advertising services emphasize customization. We’re not about cookie-cutter packages and one-size-fits-all approaches. We know your business is unique, and we aim to create a strategy that gives you the best return on your investment. Our services are built entirely around each client’s individual needs. We combine proven fundamentals with customized approaches to create social ads that get your business noticed by the right people in the right places.

Goal Setting

We work to understand your business and goals you hope to achieve during this initial phase. Our team becomes immersed in each client’s business to comprehend its values, aesthetics, and differentiating factors fully.


Next, we work in collaboration with your team to create stunning visuals for a range of platforms that will accomplish the goals we set. Once those are in use, we’ll closely monitor KPIs and adjust ads based on how they perform.


Lastly, we communicate with your team frequently about the status of your ads and the progress of the campaign. We’re transparent in our reporting and collaborative when implementing new strategies.

Frequently Asked Questions

Go Fish Digital regularly works with platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok , and YouTube. However, we are open to other platforms.

Ad spend largely depends on a client’s goals. If a client is new to social ads, we can help develop a sound budget based on competitor and industry trends. We’re happy to work within budgets of any size.

Every Go Fish Digital project has a dedicated project manager as well as experts from our paid media team to maintain a consistent, well-thought-out strategy and communication with the client.

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Contact Us

Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.

(703) 596-1353
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202