Develop Your Measurement Plan
Before migrating your site over, we’ll help you develop a data measurement plan to ensure that your Google Analytics 4 implementations lines up with your business goals. We’ll take the time to learn about your business and the KPIs that are most important to you. Whether it’s revenue, lead generation, email subscribers or content downloads, we’ll want to learn what actions are key to your organizations’ objectives.
From there, we’ll help you define a data measurement plan that and provide recommendations for how to capture your key data using Google Analytics 4. A migration is a great opportunity to take the time to expand upon your data collection frameworks and review your existing measurement plan.
The Migration Process
After establishing your data measurement plan, we’ll work on the end-to-end implementation of your move from Universal Analytics to Google Analytics 4. This involves ensuring that key elements are configured correctly to ensure your data is recording accurately within the GA4 platform. During the migration process we’ll review items such as:
- Creating new GA4 properties
- Tracking code configuration
- Set up of key site Events
- Migration of Conversions
- Setting up new custom reports
- Reviewing data accuracy
The end result is that your organization will be completely switched over to Google Analytics 4 and be in a strong position for data collection moving forward.
Ongoing Website Analytics Support
While migrating to Google Analytics 4 is a necessary step to ensure your data is in Google’s new platform, it’s only the first step in the process. After the migration is complete, we’ll provide you with ongoing analytics support to help give your organization insights from the data your site is collecting.
The team at Go Fish Digital will continue to provide you with:
- Analysis of core KPIs
- Consumer data
- Cross-channel insights
- Reporting and data visualizations
- Top performing content
Our goal is that you’ll be able to turn your website analytics into actionable steps that will drive marketing improvements for your company.
Our Approach To Analytics
We’ll develop a custom data measurement plan based on your business’s primary goals. We’ll build a strategy that will ensure you’re tracking the KPIs that matter most.
After building a measurement plan, we’ll dive deep into your site’s existing analytics framework. We’ll audit your measurement set up and provide recommendations for additional data collection opportunities.
Using tools like Google Tag Manager, we’ll build robust tagging systems that allow you to record key events such as button clicks, downloads, scroll depth, navigation usage and much more.
Using a variety of reporting and visualization tools, we’ll create flexible reports that allow you to make sense of the data your site is collecting. Our goal is to transform your data into decisions that your company use.
Are you interested in migrating to Google Analytics 4?
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Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.
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