What Are Conversion Rate Optimization Services?

Conversion rate optimization (CRO) is the practice of strategically increasing the percentage of people who convert into customers after visiting your site. Think of it as putting strategies into place that turn window shoppers into loyal customers.

Driving traffic to your website is only half the battle. The other half of it is ensuring they go from being a visitor to a customer. That’s where conversion rate optimization comes in.

Go Fish takes a multi-faceted approach to conversion rate optimization services to help you implement a cross-funnel website strategy that meets users at multiple points in the user journey and leads them towards conversion.

A/B Testing Frameworks

In our Conversion Rate Optimization services, we understand that guessing isn’t a strategy. That’s why we utilize A/B testing, a data-driven method to make informed decisions about which aspects inform conversion the most.

A/B testing, also known as split testing, involves creating two different versions of a page (Version A & Version B) and testing them against each other to determine which performs better. This allows us to experiment with different elements of your website, such as headlines, calls to action, color schemes, images, and more.

By tracking how visitors interact with each version, the team at Go Fish Digital can identify which elements drive more conversions. This approach takes the guesswork out of conversion rate optimization, ensuring that our strategies are guided by data, not instinct.