Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Language Models Featured

Google Speech Search Using Language Models

Posted @ Mar 04 2021 by Bill Slawski

Way back in 2007, I wrote a post called Google Learning Speech Recognition for Voice Search from MTV? My post was about language models being used for speech recognition and was about how Google was learning new words to fit into language models. That post was about a Google patent that was filed in 2001 […]

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Querying a Data Graph Featured

SEO Turns to Data Graphs to Learn About the Web

Posted @ Feb 22 2021 by Bill Slawski

The Web as a Data Graph is a New Direction for SEO Many of the articles that people writing about SEO are about to involve web pages and links between pages, but this post is about entities and relationships between entities and facts that are written about on web pages, and responses to queries from […]

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User Generated Content Featured Image

User-Generated Content and Machine Learning at Google

Posted @ Feb 09 2021 by Bill Slawski

Is Google the New Home for Machine Learning on the Web? I recently wrote about a patent from Google describing machine learning to identify opinions in news articles in the post Opinion News Found By Machine Learning at Google The use of machine learning is growing at Google. In this patent, Google may use machine […]

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Personalized Ranking of Search Results

Personalized Ranking of Search Results at Google

Posted @ Dec 01 2020 by Bill Slawski

How are Personalized Ranking of Search Results Calculated at Google? I wrote about an earlier version of this patent when it was still a patent application in 2012 in the post Google’s User Profile Personalization and Google Plus. This patent has been filed 4 times by Google and wasn’t granted until the fourth version, which […]

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Google knowledge panel interface

Google Knowledge Panel Interface Patent

Posted @ Nov 17 2020 by Bill Slawski

Managing Knowledge Panels at Google A patent from Google shows a planned approach for people from a business to manage a knowledge panel that may appear when someone searches for their business. The patent tells us that “entity information can be provided on a webpage,” and visitors to search results can view details about that […]

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author style featured

Google Understands An Author Style Well Enough to Imitate It

Posted @ Nov 04 2020 by Bill Slawski

Earlier this year, I wrote a post called Author Vectors: Google Knows Who Wrote Which Articles which was about a patent from Google that told us about Google’s potential ability to identify who the author of content on the web might be. Google has been analyzing content from authors for a while, which can be […]

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Candidate answer passages distance from Earth to the Moon

Selecting Candidate Answer Passages

Posted @ Oct 22 2020 by Bill Slawski

Ranking Passages at Google The Google I/O Developer’s conference was called off this year and a SearchOn2020 presentation from the company was held instead. Several announcements were made about new features at Google, many of which were described in a blog post on the Google blog on How AI is powering a more helpful Google. […]

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Scoring Answer Passages from question queries

Weighted Answer Terms for Scoring Answer Passages

Posted @ Oct 14 2020 by Bill Slawski

Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses answer boxes providing answers to express or implied questions in queries. Those answer boxes sometimes show only facts as answers, and sometimes they offer extended textual answer passages in response to a query. I’ve written several […]

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Profile press pass for Clark Kent

Relevance-Ordered Categories of Information in Search Results

Posted @ Sep 29 2020 by Bill Slawski

Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet, Clark Kent most likely searches for news related information. His Alter Ego, and Super Hero, Superman, likely searches for comics-related material such as a kryptonite protection suit. Imagine a search engine that provides relevance-ordered categories of information to searchers […]

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task search suggestions featured

Task Search Suggestions at Google

Posted @ Sep 18 2020 by Bill Slawski

A New Kind of Search Suggestions at Google Based on Tasks Google shows a set of drop down search suggestions from their search box that complete queries using auto completion. I have written about search suggestions at Google in the past: June 10, 2016 – How Google May Map a Query to Entity Search Suggestions […]

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