Bill Slawski

With more than 26 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts. Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading international conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Recent Posts by Bill Slawski

modified search queries

Modified Search Queries

Modified Search Queries Based on Misspellings and Synonyms This patent is about ranking modifications of a...
Clustering Entities

Clustering Entities in Google SERPs Updated

The Clustering Entities Patent Is Updated One of my latest blog posts was about Google clustering...
Google MUM Featured Image

Google Mum Update

More About Google Mum Google was granted a patent on using Google MUM to answer questions...
illustration of a woman asking "ok google, show me the carlsbad beach news"

Clustered News Results at Google

Limitations of News Results A searcher may search for news about a particular topic, story, or...
Updated: Inferring Geographic Entity Locations in Queries

Updated: Inferring Geographic Entity Locations in Queries

Where Do Entity Locations Appear in Queries? Some search queries submitted by searchers refer to physical...
Enhancing Sitelinks With Creative Content

Enhancing Sitelinks With Creative Content

Enhancing Sitelinks Patent is About Adding Relevant Text to Sitelinks I have written about Google sitelinks...
Sharing User Activity Data at Google

Sharing User Activity Data at Google

Every breath you take And every move you make Every bond you break Every step you...
Machine-Learned Disambiguation of Searcher Action Data

Machine-Learned Disambiguation of Searcher Action Data

What Might a Search Engine Learn From Searcher Action Data? This patent is about improving the...
Contextual Information Recommendations from a Search Engine

Contextual Information Recommendations from a Search Engine

Why Add Contextual Information to A Query? Google has introduced additions to user interfaces on mobile...
Video Collages With Interesting Moments

Video Collages With Interesting Moments

Photo Collages and Video Collages We may see video collages in hardware associated with Google that...
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