Bill Slawski
Bill Slawski can be found online at:
Twitter: bill_slawski
LinkedIn: https://www.linkedin.com/in/slawski/
Facebook: https://www.facebook.com/bill.slawski
With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.
Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema
A Crowdsourcing Evaluation of Clustered Search Results
A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to choose the best-clustered search results was just granted. The crowdsourcing evaluation would be supplied by sources such as Mechanical Turk. In addition to being used for software applications, this approach is also intended to apply to: Products sold in […]
Do Searchers Find Value in User-Generated Content Search Results?
Is there potential value in answering questions at a site like Quora? Will your answers be found and appreciated by people? How Do Search Engines feel about User-Generated Content Search Results from Sources such as a Quora or Stack Exchange or Reddit? User Generated Content Search Results Twitter Poll I asked at Twitter if people […]
Question Answering Explaining Estimates of Missing Facts
Will Google Start Explaining Estimates in Search Results? We’ve been seeing an increase in the number of answers that Google shows for questions that searchers ask in Google’s search box. And Google has made statements about wanting to answer such questions, which I wrote about in When Google Started Showing Direct Answers, which points out […]
Google Media Consumption History Tracking
If you use Google Maps for navigation, Google may track a mobile location history for you about the places you travel to. A patent granted to Google at the end of last month describes a media consumption history that Google may use to track information about the media you consume (concerts attended, TV shows and […]
Semantic Frames and Word Embeddings at Google
Using Semantic Frames to Add Context to Word Embeddings Word Embeddings are a way for Google to look at text, whether a short tweet or query, or a page, or a site, and understand the words in those better. It can understand when a word or a sentence could be added, which is how query […]
A New Type of Google Contextual Questions
Google Crowdsourcing Local Information Using Contextual Questions A newly granted Google patent starts off by telling us that some searchers have problems creating helpful search queries, and looking through search results generated by queries. In response to those problems, this patent works to suggest questions to initiate a search. It can use contextual questions based […]
Increased Role for Structured Data at Google Recently I wrote about Trust Metrics at Google, which explored some of the ways that Google was using Trust to rank pages in places like Google Custom Search Engines. I noticed recently that Google was enabling the ability for people to use Google Custom Search Engines with Schema […]
Will Microsoft Start Displaying Entity Information in Browsers?
A patent from the Software and Search Engine Company, Microsoft, shows a new way to display Entity and related social media information from visited webpages that could be worth paying attention to. Sometimes it can be interesting seeing what appears in patents from places other than Google to get a sense of what other sites […]
Working Related Entities Into Sites
Microsoft Is Focusing On Entities, Too It is interesting comparing Google and Bing. Microsoft was granted a patent about related entities last week. When I saw it, it reminded me of a similar patent from Google that I wrote about in 2014 in Entity Associations with Websites and Related Entities We know Google has been […]