Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Google Searching Quotes of Entities

Posted @ Aug 14 2017 by Bill Slawski

Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy Searching Quotes at Google There is a wide range of information that people search for on the Web, and I noticed a recently granted Google patent that focused upon […]

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Search Result Durations

A Panda Patent on Website and Category Visit Durations

Posted @ Jul 27 2017 by Bill Slawski

A couple of months ago, in June, I wrote the post, Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration. In that post, I pointed out that Google search engineer Navneet Panda, whom the Panda update at Google was named after had worked on a few patents that focused upon […]

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New Castle Ale

How Google Processes Queries: Entity Resolution Resources

Posted @ Jul 18 2017 by Bill Slawski

The Web is filled with entities – information about people, places, and things. A search engine may collect knowledge about connections between entities. In the presentation, How Google Works, Google’s Paul Haahr told us that Google will try to identify entities that appear in queries. His presentation involves more than just crawling the Web and […]

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Click a Panda

Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration

Posted @ Jun 28 2017 by Bill Slawski

A Panda Patent Returns with New Claims Three years ago, I wrote about a patent from Google’s Navneet Panda which focused on how pages are ranked in search results. My post was really a summary. and was called, Google’s Panda Granted a Patent on Ranking Search Results. Last week, a continuation version of the patent […]

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Google Lens

Google Images with Structured Data Actions and Annotations

Posted @ Jun 16 2017 by Bill Slawski

Last year, I wrote about a new patent from Google that described New Visual Search Photo Features from Google. A rumor about new capabilities of Phone apps from Android accompanied a patent that described an object outline recognition search feature built into such apps. When we arrived at Google’s I/O 2017 Developer’s Conference, and Google […]

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Google Cloud-based Vending

Google Running Vending Machines on the Cloud?

Posted @ Jun 07 2017 by Bill Slawski

Jennifer Slegg, from the SEM Post, pointed me to this page about Google vending machines: Get a free travel item.  I found it really interesting, as I didn’t know that Google was running vending machines in airports and giving away free stuff at them.  It looks something like this: But, I’m questioning whether those vending […]

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Are You Using Google Phrase-Based Indexing?

Posted @ May 17 2017 by Bill Slawski

Phrase-Based Indexing can help a page become more relevant for specific query terms with the presence of co-occurring phrases upon it that are related to those queries; and anchor text pointed to that page using related phrases. Phrase-Based Indexing is something worked upon at Google since at least 2004. When Anna Lynne Patterson wrote the […]

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Jacksonville Jaguars

Google Updates Their One Box Patent

Posted @ May 04 2017 by Bill Slawski

A continuation patent about Google Oneboxes shows how user experience data will likely play a larger role in determining whether or not a onebox appears for a set of search results, including oneboxes for fact repository queries, such as Featured snippets What We Knew About One Boxes In 2007, I wrote about a patent in […]

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Statue of Liberty

Local Query Suggestions Based Upon Where People Search

Posted @ Apr 20 2017 by Bill Slawski

People search from many different places, and the things that they search for at some places may show up in search results as query suggestions. A recent Google patent tells us more about how the search engine might use information gathered from searches at different locations to help other searchers… When you perform a search […]

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A Press Pass

How Google May Associate Images with Search Results

Posted @ Apr 06 2017 by Bill Slawski

How Images May be Chosen for Search Results A few years ago, some former employees of Google (at least one who has since returned) started a search engine with the name Cuil, which was called a Google-killer when it first started. It became known for showing images with search results, and those images weren’t always […]

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