Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Answering Questions with Structured Data

Posted @ Mar 20 2018 by Bill Slawski

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just the Facts, Fast. Recently, Google has been showing single result answers to queries that has captured a lot of attention in posts such as, Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming. Showing just one answer […]

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Barack Obama Height

SEO Moves From Keywords to Ontologies and Query Patterns

Posted @ Mar 05 2018 by Bill Slawski

From Keywords to Ontologies When we ask Google, “How tall is Barack Obama,” we aren’t searching for pages that match certain keywords, but instead factual information about the person who was the 44th US President. The types of searches we are performing, and the ways that search engines are collecting information and indexing it, and […]

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Google Changes How they Understand Place Names in a Knowledge Graph

Posted @ Feb 15 2018 by Bill Slawski

Place Names in the Knowledge Graph Before Google had a Knowledge Graph, it had built a Fact Repository. Google had filed a patent for their Browseable Fact Repository in 2006, and I wrote about that patent in a post titled, Google’s Browseable Fact Repository – an Early Knowledge Graph. One of the co-inventors of the […]

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George Washington Surveyor

Related Entity Scores in Knowledge Based Searches

Posted @ Feb 11 2018 by Bill Slawski

“The perfect search engine would understand exactly what you mean and give you back exactly what you want.” Larry Page, How Search Works Using Knowledge Bases to Answer Queries about Entities Three years ago, I wrote How Knowledge Base Entities can be Used in Searches about how you could search using a query such as, […]

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similar local entities

How Google May Determine Similar Local Entities

Posted @ Jan 29 2018 by Bill Slawski

Local Search is Filled with Local Entities Having Local Significance Google’s Local Search is more semantic-based than their organic search; where businesses are often referred to as “local entities,” like in a patent that was granted to Google on January 2 of 2018. It’s more of a consideration of different things (as in “Things and […]

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Google Shows Us Context is King When Indexing People

Posted @ Dec 11 2017 by Bill Slawski

Context is King Sometimes, you’ll see someone writing about SEO say that “Content is King”. But when I see that, I’m often tempted to respond with, “Context is king.” The right words at the right time meeting the intent of someone searching can fulfill their informational or even situational needs. When you write a page, […]

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Expect to See More Mobile Geofences

Posted @ Dec 06 2017 by Bill Slawski

How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts receiving notifications about an event happening nearby. It could be a discount at a coffee house. It could be free tours at a local museum. Maybe a beach party with a free lobster and crab fest. It could be […]

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Google Searching TV

Google Searching Television?

Posted @ Nov 15 2017 by Bill Slawski

A couple of years ago, I wrote a post about how Google might track TV viewing, then use media information to personalize search results in the post Google Media Consumption History Patent Filed. At the end of October this year, Google came out with a patent about search results that are based upon searching television […]

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How Google Finds App Store Spam

Posted @ Oct 31 2017 by Bill Slawski

Google is hunting for app store spam in the Play store among the applications available there. Patenting Finding App Store Spam I like looking at patents involving search and the Web is because they explain problems search engines are trying to solve. These patents show us inventions intended as solutions to address those problems. Sometimes, […]

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Local Expert Reviews

At Google Local Expert Reviews May Boost Local Search Results

Posted @ Oct 20 2017 by Bill Slawski

In the Past, Google Has Hinted Reviews Might Be Used to Rank Results. In 2013, I wrote a post about how Google might consider using requests for driving directions as something that might boost local search results at Google in the post, Driving Directions vs. Reviews as Ranking Signals for Google Maps. That post was […]

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