Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Personalized Ranking of Search Results

Personalized Ranking of Search Results at Google

Posted @ Dec 01 2020 by Bill Slawski

How are Personalized Ranking of Search Results Calculated at Google? I wrote about an earlier version of this patent when it was still a patent application in 2012 in the post Google’s User Profile Personalization and Google Plus. This patent has been filed 4 times by Google and wasn’t granted until the fourth version, which […]

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Google knowledge panel interface

Google Knowledge Panel Interface Patent

Posted @ Nov 17 2020 by Bill Slawski

Managing Knowledge Panels at Google A patent from Google shows a planned approach for people from a business to manage a knowledge panel that may appear when someone searches for their business. The patent tells us that “entity information can be provided on a webpage,” and visitors to search results can view details about that […]

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author style featured

Google Understands An Author Style Well Enough to Imitate It

Posted @ Nov 04 2020 by Bill Slawski

Earlier this year, I wrote a post called Author Vectors: Google Knows Who Wrote Which Articles which was about a patent from Google that told us about Google’s potential ability to identify who the author of content on the web might be. Google has been analyzing content from authors for a while, which can be […]

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Candidate answer passages distance from Earth to the Moon

Selecting Candidate Answer Passages

Posted @ Oct 22 2020 by Bill Slawski

Ranking Passages at Google The Google I/O Developer’s conference was called off this year and a SearchOn2020 presentation from the company was held instead. Several announcements were made about new features at Google, many of which were described in a blog post on the Google blog on How AI is powering a more helpful Google. […]

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Scoring Answer Passages from question queries

Weighted Answer Terms for Scoring Answer Passages

Posted @ Oct 14 2020 by Bill Slawski

Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses answer boxes providing answers to express or implied questions in queries. Those answer boxes sometimes show only facts as answers, and sometimes they offer extended textual answer passages in response to a query. I’ve written several […]

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Profile press pass for Clark Kent

Relevance-Ordered Categories of Information in Search Results

Posted @ Sep 29 2020 by Bill Slawski

Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet, Clark Kent most likely searches for news related information. His Alter Ego, and Super Hero, Superman, likely searches for comics-related material such as a kryptonite protection suit. Imagine a search engine that provides relevance-ordered categories of information to searchers […]

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task search suggestions featured

Task Search Suggestions at Google

Posted @ Sep 18 2020 by Bill Slawski

A New Kind of Search Suggestions at Google Based on Tasks Google shows a set of drop down search suggestions from their search box that complete queries using auto completion. I have written about search suggestions at Google in the past: June 10, 2016 – How Google May Map a Query to Entity Search Suggestions […]

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Apple Search Engine

Apple Search is Already Here

Posted @ Sep 10 2020 by Bill Slawski

Apple Search Starts with Siri Search In 2012, I wrote about the Apple Siri Patent application. The patent I wrote about was Intelligent Automated Assistant. In coming out with Siri, an automated assistant, Apple was creating something much more complex than just a search engine. As the patent filing says: Unlike search engines which only […]

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Google Newscasts example - featured

Google Newscasts from Google News – More Diversity Around Topics

Posted @ Aug 25 2020 by Bill Slawski

Google Newscasts – Topic Related News Cards Presented Together Google is taking steps to bring us news information to make it easier to find information about topics that may interest us, and provide rich coverage of such topics in the form of a newscast, combining multiple articles about a specific topic. I wrote about top […]

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Textual Image Queries

Textual Image Queries and Classification of Images at Google

Posted @ Aug 14 2020 by Bill Slawski

Google may categorize images using object recognition to determine what to show of an image or may analyze text that appears in an image to create categories. Those categories can determine what an image may rank for in image search results. (Make sure you check out the image optimization categorization takeaways at the end of […]

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