Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

audio Query Disambiguation featured

Audio Query Disambiguation at Google

Posted @ Sep 16 2021 by Bill Slawski

The next time I have questions about songs, I might play the Ramones or the Mekons and ask Google those questions on my phone. I wonder if it would make a difference. It seems it might. Patenting Audio Query Disambiguation An Internet search engines provide information about Internet-accessible resources, such as web pages, documents, and […]

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brand penetration featured

Detecting Brand Penetration Over Geographic Locations

Posted @ Sep 08 2021 by Bill Slawski

A Brand Penetration System To Generate Indices Using Brand Detections From Geo-Located Images And Corresponding Locations It looks like when Google Gets into Brands, It does it in a big way – trying to identify all the Brands it can This patent relates to determining measures of brand penetration over geographic regions. The patent is […]

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navigation and transit communication system featured image subway

Navigation and Transit Communication at Google

Posted @ Aug 27 2021 by Bill Slawski

Navigation and Transit Communication at Google I recently wrote a post about Locally Prominent Semantic Features. It focused on Google finding ways to improve the navigation services, which can often benefit commerce by making it easier for consumers to find and shop at and use services at businesses. Closely related to navigation services are transportation […]

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enhancing search results

Enhancing Search Results at Google

Posted @ Aug 18 2021 by Bill Slawski

Enhancing Search Results To Determine What the Responses to a Query Will Look Like The Internet provides access to a wide variety of content. When a searcher searches for content on the Internet by submitting a query to a search engine, the search engine may return a query response that includes a plurality of search […]

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Note Keeping Application Featured

A Note-Keeping Application From Google

Posted @ Aug 05 2021 by Bill Slawski

Google Assistant As a Note Keeping Application A note-keeping application and other computer applications enable a searcher to create note entries that include content explicitly set by the searcher. For example, the searcher may create a note of “call Bob.” Further, some computer applications may enable limited searching of the searcher-created notes. This patent refers […]

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Author Scores Profile Page

Author Scores for Recommendations at Google

Posted @ Jul 28 2021 by Bill Slawski

How Are Author Scores Generated by Google? Google’s patent covers ways to recommend posts in a messaging service to searchers who do not subscribe to posts and generates author scores. Interestingly, this patent refers to author scores and refers to AuthorRank a few times. I first wrote about Agentrank in 2007, and over time it […]

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Rewriting Keywords Featured

Rewriting Keywords at Google for Paid Search

Posted @ Jul 19 2021 by Bill Slawski

Expanding Queries by Rewriting Keywords Google’s patent is from March 9, 2021. It covers rewriting keywords to expand queries and return a wider range of search results in response to what a searcher has searched for. The patent appears to cover paid search results, even though the keyword rewriting approach has been in organic SEO […]

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Original Content and Original Authors Identified by Google

Posted @ Jul 05 2021 by Bill Slawski

Original Content and Text Processing Searchers search for relevant documents using a search engine. Those are in a body of documents. The search engine returns a list of documents to respond to a search query. Search results order depends on the relevance, or rank, of each document. How does the search engine identify original content? […]

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Reranking Search Results

How to Blend and Rerank Search Results at Apple

Posted @ Jun 16 2021 by Bill Slawski

Another Sign that Apple Search is On Its Way Apple appears to be working towards developing a search engine. I have written a few posts about patents developed at Apple showing them getting into areas that Google is better known for. A newer Apple patent shows that Apple has developed a way of re-ranking search […]

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relevant search results

Relevant Search Results for Longer Documents at Google

Posted @ Jun 09 2021 by Bill Slawski

Ranking of Books and Other Long Documents in Search Results A newly granted Google patent tells us about information retrieval and searcher interfaces for relevant search results for a query. It focuses on longer organic content such as books, or newsletters, or catalogs in search results. I have seen results from Google Books mixed in […]

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