Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

navigation system featured

A New Navigation System Hinted at Google Maps

Posted @ Jan 23 2020 by Bill Slawski

Changes Coming to Local Search? Google made an announcement recently about changes to local search. Those are detailed in: Google Changes How Local Search Results Are Generated. It tells us that they are “applying neural matching to local search results.” A new patent has also come out from Google about changes to Google’s navigation system. […]

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Mapping Image queries featured

How Google May Map Image Queries

Posted @ Jan 14 2020 by Bill Slawski

Mapping Image Queries at Google Many people have phones with cameras in them and searching with photos seems like it would become more popular. A recent patent from Google is about searching using images, was granted in November of last year. I saved the patent to write about because I have been writing about some […]

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A Shredder hredding books

Rich Results Patent from Google Moves on from Only Books

Posted @ Jan 03 2020 by Bill Slawski

Where did Rich Results come from at Google? Google introduced us to the concept of rich snippets with a blog post in 2009 from Ramanathan Guha, titled Introducing Rich Snippets. Guha went in to later co-write a paper in 2015 which tells us more about the start of, and how rich snippets were related […]

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Clustering Entities - Jaguars

Entity Clustering in Google Search Results

Posted @ Dec 30 2019 by Bill Slawski

A patent granted to Google at the start of this month is about making search results more diverse, by engaging in entity clustering for those search results. This diversification isn’t done by efforts such as 2019’s domain clustering or category diversity as we saw with a patent involving local search results recently. Entity Clustering in […]

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Context-Based Natural Language Processing Featured Image

The Google Assistant and Context-Based Natural Language Processing

Posted @ Dec 13 2019 by Bill Slawski

The Google Assistant and Context-Based Natural Language Processing in a Dialog System I recently wrote about Google Automated Assistant Search Results in a post a couple of weeks ago. The post focused upon how a personal assistant might engage in a dialog with a searcher. This appears to be a topic of concern at Google […]

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Automated Assistant Search Results

Google Automated Assistant Search Results

Posted @ Nov 26 2019 by Bill Slawski

It’s interesting watching how automated assistants are evolving at search engines. A recent study that is worth looking at is this one from Perficient Digital: Rating the Smarts of The Digital Personal Assistants of 2019 The automated assistant that I am paying the most attention to is the one from Google, because I have an […]

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nearby locations

Rewriting Queries Based Upon Entities at Nearby Locations

Posted @ Nov 15 2019 by Bill Slawski

After some testing, this post is primarily about being persistent and willing to test new things you come across, because if you aren’t willing to try to test them, then you may never know whether Google might have implemented something. The answer to a query might be based upon the location of the device upon […]

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Query Pattern Generation

Query Pattern Generation at Google

Posted @ Nov 13 2019 by Bill Slawski

How Queries May Determine Intent Classifiers When someone is searching for something, they will type a few keywords into a search box at a search engine. Google has recently been granted a patent involving the patterns that queries might be seen in searches. Normally the keywords used in a search can indicate an intent behind […]

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Entity relationship Model

How Might Google Extract Entity Relationship Information from Q&A Pages?

Posted @ Oct 29 2019 by Bill Slawski

How helpful might question and answer websites be in providing a search engine with information about entities, and entity-relationship information about those entities and other entities and properties of entities? A recently granted patent from Google looks at such potential sources of information and tells us more. One of the inventors of this patent, Evgeniy […]

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Geographic Locations for Entities

When Google May Add Locations to Web Pages in SERPs

Posted @ Oct 18 2019 by Bill Slawski

Sometimes Google rewrites titles to Web Pages. If you search for the Space Needle in Seattle, you may just search for [space needle]. Many other people may have searched for [space needle seattle] Because they included the location in their queries, Google may know that the geographic location so the entity space needle is Seattle. […]

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