Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

entity attributes poster

How Google May Use Reviews to Learn About Entity Attributes

Posted @ Sep 05 2018 by Bill Slawski

About Entity Attributes When we see Google talk about the properties of different entities, they often refer to those as entity attributes and often define them in key/value pairs. For instance, Abraham Lincoln has a height of 6’4″. Alphabet is a holding company with a headquarters in Mountain View, California. Paul Newman has blue eyes. […]

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Ranking Patent Based on Large Data Sets Updated

Posted @ Aug 21 2018 by Bill Slawski

Large Data Sets and Search Rankings In accordance with one aspect consistent with the principles of the invention, a method for ranking documents is provided. The method may include creating a ranking model that predicts a likelihood that a document will be selected and training the ranking model using a data set that includes tens […]

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Local Significance Local entities

How Organic Distance Based Search Results May Be Demoted

Posted @ Aug 13 2018 by Bill Slawski

If you search for a business at a location, you will see a mix of local search results, as well as organic results that Google believes, are relevant. Ideally, you will want to rank highly in both organic results and in Google Maps for local results. But sometimes Google may keep some organic distance based […]

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voice search at Google

Early Days of Voice Search at Google

Posted @ Jul 25 2018 by Bill Slawski

The First Time I Remember Voice Search from Google I remember going to a conference in New York City in 2007. I had taken a cab from Penn Station to my hotel, and the front of the hotel was filled with SEOs arriving to attend the Conference. I ran into Loren Baker (The owner of […]

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Knowledge Panels

Building Knowledge on the Web

Posted @ Jul 16 2018 by Bill Slawski

Building Knowledge On the Web A patent granted to Google about Structured Data recently told us about how JSON-LD could be used to answer queries about books. I wrote about that patent in a post titled Google Patent on Structured Data Focuses upon JSON-LD. I was interested in finding more about what Google might be […]

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Google's Heart Framework

Using the Heart Framework to Plan, Track, and Measure Goals on Your Site?

Posted @ Jun 21 2018 by Bill Slawski

How Does Google Set Goals for Their Sites? I often write about patents or whitepapers from places such as Google or Apple and try to see if they are doing things or using approaches that are worth exploring and understanding better, to help me meet my goals for sites. If you used Google Maps when […]

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White house podium

Google Phrase-Based Indexing Updated

Posted @ Jun 05 2018 by Bill Slawski

Google has updated one of their most important patents today What Phrase-Based Indexing Covers When a page covers a topic such as “President of the United States”, chances are good that it might include meaningful phrases on that page that could be said to predict what the page is about, such as “White House” or […]

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Food Logging Featured Image

Microsoft Patents Food Logging via Images

Posted @ May 23 2018 by Bill Slawski

Microsoft Targets Food Logging of Nutritional Meals I’ve been trying to watch what I am eating and capture workouts on a stationary bike, and with resistence bands. There are sites that can track those, and they can estimate how many calories you consume with your meals, and how many of those you may burn off […]

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New York, New York Song - Disambiguating Search Input

Disambiguating Search Input Based On Context of Input

Posted @ May 14 2018 by Bill Slawski

“Hey Google; New York, New York!” Google hears a query for “New York, New York.” Does it give directions, play a Frank Sinatra Song, or show tourist style search results? Likely that depends upon the context of that query. As we are told in a Google patent: User input can be identified as ambiguous for […]

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Google's Patented Job Search EngineEngine

How Google’s Job Search Engine Uses Machine Learning

Posted @ Apr 26 2018 by Bill Slawski

I’ve had some people ask me recently why I think it is important to share patents that describe things that a search engine might offer, like a recently added job search engine The legal purpose behind a patent is to give a patent holder a chance to exclude others from using the same process as […]

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