Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Are You Using Google Phrase-Based Indexing?

Posted @ May 17 2017 by Bill Slawski

Phrase-Based Indexing can help a page become more relevant for specific query terms with the presence of co-occurring phrases upon it that are related to those queries; and anchor text pointed to that page using related phrases. Phrase-Based Indexing is something worked upon at Google since at least 2004. When Anna Lynne Patterson wrote the […]

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Jacksonville Jaguars

Google Updates Their One Box Patent

Posted @ May 04 2017 by Bill Slawski

A continuation patent about Google Oneboxes shows how user experience data will likely play a larger role in determining whether or not a onebox appears for a set of search results, including oneboxes for fact repository queries, such as Featured snippets What We Knew About One Boxes In 2007, I wrote about a patent in […]

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Statue of Liberty

Local Query Suggestions Based Upon Where People Search

Posted @ Apr 20 2017 by Bill Slawski

People search from many different places, and the things that they search for at some places may show up in search results as query suggestions. A recent Google patent tells us more about how the search engine might use information gathered from searches at different locations to help other searchers… When you perform a search […]

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A Press Pass

How Google May Associate Images with Search Results

Posted @ Apr 06 2017 by Bill Slawski

How Images May be Chosen for Search Results A few years ago, some former employees of Google (at least one who has since returned) started a search engine with the name Cuil, which was called a Google-killer when it first started. It became known for showing images with search results, and those images weren’t always […]

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Google Caffeine

Caffeine: Google’s Indexer

Posted @ Mar 23 2017 by Bill Slawski

Google search engine updates are often mysterious events, but sometimes I come across information in Google patents that provide some insights into how something works. One Google update that was aimed at making Google much faster than it had been was the Caffeine update, which was officially announced by Google in 2010 with this post: […]

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Go Fish Digital Location

Better Organic Search Results at Google Involving Geographic Location Queries

Posted @ Mar 09 2017 by Bill Slawski

Has Google gotten better at organic search results involving location queries? I first started looking at patents to help me with a site where the location of the business behind the site was very important to the business they conducted in organic search results. The patent I wrote about then was titled Assigning geographic location […]

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An evironmental search at Google

Google to Use Environmental Information in Queries

Posted @ Feb 22 2017 by Bill Slawski

At the beginning of 2015, I wrote about a patent that told us it would influence search results by media that you may have listened to before (radio, television, movies, and so on). That post was about Google Media Consumption History Patent Filed. I was reminded of that media consumption history patent by one about […]

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Groundhog Update

Did the Groundhog Update Just Take Place at Google?

Posted @ Feb 07 2017 by Bill Slawski

A story that ran at Search Engine Land a few days ago informed us of a possible new Algorithm at Google: Unconfirmed Google algorithm update may be better at discounting links and spam. Before I read that post, I had just read a new Google patent, and the post reminded me of the patent. The […]

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How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

Posted @ Jan 26 2017 by Bill Slawski

The Value of Knowing Location of Searchers to a Search Engine There are many reasons why it might be helpful for a search engine to know the location of a device that is performing a search, such as helping in location based searches or determining the best locations to take photographs at or identifying businesses […]

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Extracted Text from Images

Google to Extract Keywords from Image Text?

Posted @ Jan 19 2017 by Bill Slawski

A couple of years ago, I asked the question, Will Google Start Reading Text in Images on the Web Soon? I was writing about a patent from Google that described how the search engine might identify documents that matched visual queries. In a slightly different approach, a newly granted patent from Google describes how the […]

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