Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

nearby locations

Rewriting Queries Based Upon Entities at Nearby Locations

Posted @ Nov 15 2019 by Bill Slawski

After some testing, this post is primarily about being persistent and willing to test new things you come across, because if you aren’t willing to try to test them, then you may never know whether Google might have implemented something. The answer to a query might be based upon the location of the device upon […]

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Query Pattern Generation

Query Pattern Generation at Google

Posted @ Nov 13 2019 by Bill Slawski

How Queries May Determine Intent Classifiers When someone is searching for something, they will type a few keywords into a search box at a search engine. Google has recently been granted a patent involving the patterns that queries might be seen in searches. Normally the keywords used in a search can indicate an intent behind […]

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Entity relationship Model

How Might Google Extract Entity Relationship Information from Q&A Pages?

Posted @ Oct 29 2019 by Bill Slawski

How helpful might question and answer websites be in providing a search engine with information about entities, and entity-relationship information about those entities and other entities and properties of entities? A recently granted patent from Google looks at such potential sources of information and tells us more. One of the inventors of this patent, Evgeniy […]

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Geographic Locations for Entities

When Google May Add Locations to Web Pages in SERPs

Posted @ Oct 18 2019 by Bill Slawski

Sometimes Google rewrites titles to Web Pages. If you search for the Space Needle in Seattle, you may just search for [space needle]. Many other people may have searched for [space needle seattle] Because they included the location in their queries, Google may know that the geographic location so the entity space needle is Seattle. […]

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question answering

Answering Questions Using Knowledge Graphs

Posted @ Oct 14 2019 by Bill Slawski

Knowledge Graphs are Becoming More Popular I’m seeing a number of articles, and a patent about answering questions using Knowledge Graphs. I’ll share the articles first, and then provide more details about the Google Patent that I mentioned in a presentation last week at Pubcon. I am also going to include my presentation from Pubcon […]

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Google’s New Universal Search Results

Posted @ Oct 01 2019 by Bill Slawski

The New Universal Search Results Since June of 2007, Google has been showing Universal Search Results. These are sometimes referred to as “Blended Search” or “Enhanced Search”. Before Google added the name “Universal Search,” I remember talking about “Vertical Creep into Organic Results,” in reference to how Google was experimenting with adding results for different […]

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Watching User Habits

How May Google Incorporate User Habits Into Search?

Posted @ Sep 19 2019 by Bill Slawski

Just How Might Google incorporate User Habits Information into Search? They have patented collecting information about user habits – what might they do with that information? Might they promote query suggestions and boost search results in response to those user habits and the entities involved? A Google patent that was granted at the end of […]

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Contextual Knowledge Panel Featured - Ronnie Wood

Contextual Knowledge Panels at Google

Posted @ Sep 09 2019 by Bill Slawski

Just What is a Contextual Knowledge Panel? SEO doesn’t come with an instruction manual – it would be easier if it did. But for some things we just don’t know all the rules about how they work, such as knowledge panels. We do sometimes get some hints from places like patents, and one that was […]

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Query Rewriting - Prior Queries

How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries

Posted @ Aug 23 2019 by Bill Slawski

How Many People does Mudville Stadium (where Mighty Casey Struck Out) hold? Google was granted a new patent involving an approach to query rewriting earlier this week. It works a little differently than Google’s Hummingbird or Google’s Rankbrain. We’ve seen patents that use approaches involving rewriting queries that searchers may search with that may return […]

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Ambiguous query - How long is Harry Potter?

How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

Posted @ Aug 14 2019 by Bill Slawski

Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query at Google, how does it go about responding to that query? It may start off by trying to understand the intent behind the query, to interpret what might have been meant by the person who entered that ambiguous query and finding the right words […]

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