Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski

GooglePlus: https://plus.google.com/+BillSlawski

With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Google Caffeine

Caffeine: Google’s Indexer

Posted @ Mar 23 2017 by Bill Slawski

Google search engine updates are often mysterious events, but sometimes I come across information in Google patents that provide some insights into how something works. One Google update that was aimed at making Google much faster than it had been was the Caffeine update, which was officially announced by Google in 2010 with this post: […]

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Go Fish Digital Location

Better Organic Search Results at Google Involving Geographic Location Queries

Posted @ Mar 09 2017 by Bill Slawski

Has Google gotten better at organic search results involving location queries? I first started looking at patents to help me with a site where the location of the business behind the site was very important to the business they conducted in organic search results. The patent I wrote about then was titled Assigning geographic location […]

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An evironmental search at Google

Google to Use Environmental Information in Queries

Posted @ Feb 22 2017 by Bill Slawski

At the beginning of 2015, I wrote about a patent that told us it would influence search results by media that you may have listened to before (radio, television, movies, and so on). That post was about Google Media Consumption History Patent Filed. I was reminded of that media consumption history patent by one about […]

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Groundhog Update

Did the Groundhog Update Just Take Place at Google?

Posted @ Feb 07 2017 by Bill Slawski

A story that ran at Search Engine Land a few days ago informed us of a possible new Algorithm at Google: Unconfirmed Google algorithm update may be better at discounting links and spam. Before I read that post, I had just read a new Google patent, and the post reminded me of the patent. The […]

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powerlines

How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

Posted @ Jan 26 2017 by Bill Slawski

The Value of Knowing Location of Searchers to a Search Engine There are many reasons why it might be helpful for a search engine to know the location of a device that is performing a search, such as helping in location based searches or determining the best locations to take photographs at or identifying businesses […]

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Extracted Text from Images

Google to Extract Keywords from Image Text?

Posted @ Jan 19 2017 by Bill Slawski

A couple of years ago, I asked the question, Will Google Start Reading Text in Images on the Web Soon? I was writing about a patent from Google that described how the search engine might identify documents that matched visual queries. In a slightly different approach, a newly granted patent from Google describes how the […]

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hardest-seo-quiz-feat

Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2017 Edition

Posted @ Jan 10 2017 by Bill Slawski

Two years ago, I created a fun little SEO quiz.  At the time, I thought some of my friends would get a kick out of it; it took off and now has over 3,000 completions – wow! Given that two years in the SEO Industry is an eternity, I thought it was time for an update. There […]

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tweet-topics

Semantic Topic Modeling for Search Queries at Google

Posted @ Dec 28 2016 by Bill Slawski

I came across some interesting papers at the Google Research pages on Topic modeling that I thought were worth sharing. One reminded me of Google’s use of co-occurrence of phrases in top ranking pages for different queries and how that could be used to better understand thematic modeling on a site. I wrote about that […]

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panda

Google’s High Quality Sites Patent

Posted @ Dec 07 2016 by Bill Slawski

You may recognize the names of one of the inventors of the patent I am writing a post about. He had one of the most talked about Google Updates named after him. It is known as Panda. A Google Blog post about Panda refers to it as the “high quality sites” update; this patent talks […]

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surfing in carlsbad

Might Google Personalize Search Results Based upon Membership in Social Network Communities

Posted @ Nov 30 2016 by Bill Slawski

Might Google use information from social networks to personalize someone’s search queries and results, and improve their experience with the search engine? A patent granted to Google at the United States Patent and Trademark Office in early November describes a process that would allow for such personalization. The patent points out some potential problems that […]

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