Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Music App on Phone

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Posted @ Sep 25 2017 by Bill Slawski

A blog post at Search Engine Roundtable last week told us that Google’s Ranking Algorithms Dynamically Change Based On Query & Context. That post was reporting about a conversation that took place during a Google Webmaster Central office-hours hangout with John Mueller from Google. John’s answer to search engine ranking signals in queries included the […]

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Airplane on a landing strip

How Bing Deeplinks & Google Sitelinks Differ

Posted @ Sep 08 2017 by Bill Slawski

How a site may be listed in search results could make a difference as to whether a visitor becomes a customer of that site or not. If you search for the name of a site at Google, you may see sitelinks. If you search at Bing, you may see what they refer to as Deeplinks […]

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How Google Predicts Autocomplete Query Suggestions are Updated

Posted @ Aug 23 2017 by Bill Slawski

When Google suggests queries to search upon, based upon what is being typed in a search box, how does it come up with those suggestions? Google was granted an updated, or continuation patent this week at the US Patent Office, on the process by which they autocomplete query suggestions. The original version of the patent, […]

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Google Searching Quotes of Entities

Posted @ Aug 14 2017 by Bill Slawski

Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy Searching Quotes at Google There is a wide range of information that people search for on the Web, and I noticed a recently granted Google patent that focused upon […]

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Search Result Durations

A Panda Patent on Website and Category Visit Durations

Posted @ Jul 27 2017 by Bill Slawski

A couple of months ago, in June, I wrote the post, Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration. In that post, I pointed out that Google search engineer Navneet Panda, whom the Panda update at Google was named after had worked on a few patents that focused upon […]

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New Castle Ale

How Google Processes Queries: Entity Resolution Resources

Posted @ Jul 18 2017 by Bill Slawski

The Web is filled with entities – information about people, places, and things. A search engine may collect knowledge about connections between entities. In the presentation, How Google Works, Google’s Paul Haahr told us that Google will try to identify entities that appear in queries. His presentation involves more than just crawling the Web and […]

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Click a Panda

Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration

Posted @ Jun 28 2017 by Bill Slawski

A Panda Patent Returns with New Claims Three years ago, I wrote about a patent from Google’s Navneet Panda which focused on how pages are ranked in search results. My post was really a summary. and was called, Google’s Panda Granted a Patent on Ranking Search Results. Last week, a continuation version of the patent […]

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Google Lens

Google Images with Structured Data Actions and Annotations

Posted @ Jun 16 2017 by Bill Slawski

Last year, I wrote about a new patent from Google that described New Visual Search Photo Features from Google. A rumor about new capabilities of Phone apps from Android accompanied a patent that described an object outline recognition search feature built into such apps. When we arrived at Google’s I/O 2017 Developer’s Conference, and Google […]

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Google Cloud-based Vending

Google Running Vending Machines on the Cloud?

Posted @ Jun 07 2017 by Bill Slawski

Jennifer Slegg, from the SEM Post, pointed me to this page about Google vending machines: Get a free travel item.  I found it really interesting, as I didn’t know that Google was running vending machines in airports and giving away free stuff at them.  It looks something like this: But, I’m questioning whether those vending […]

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Are You Using Google Phrase-Based Indexing?

Posted @ May 17 2017 by Bill Slawski

Phrase-Based Indexing can help a page become more relevant for specific query terms with the presence of co-occurring phrases upon it that are related to those queries; and anchor text pointed to that page using related phrases. Phrase-Based Indexing is something worked upon at Google since at least 2004. When Anna Lynne Patterson wrote the […]

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