Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski


With more than 20 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,000 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2016, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data and schema

Google's Patented Job Search EngineEngine

How Google’s Job Search Engine Uses Machine Learning

Posted @ Apr 26 2018 by Bill Slawski

I’ve had some people ask me recently why I think it is important to share patents that describe things that a search engine might offer, like a recently added job search engine The legal purpose behind a patent is to give a patent holder a chance to exclude others from using the same process as […]

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Google Predicting User's Needs

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’

Posted @ Apr 13 2018 by Bill Slawski

Stop Guessing Query Terms and Start Predicting User’s Needs Usually, when someone uses a search engine, they enter search query terms or a question into a search box. A Patent granted to Google suggests alternatives to “guessing search terms” to try to obtain “information necessary to achieve a particular goal.” This patent came to my […]

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Tallest US Presidents

My Fifth Post About Context at Google: Adding Context Facts to Question Answers

Posted @ Apr 02 2018 by Bill Slawski

Context Facts Tell Us How Entities are Related Google provides an example of how a site can use context information in a new patent that tells us about context facts. This post is about putting facts into context, and I feel like I need to point out other posts I have written about context at […]

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Answering Questions with Structured Data

Posted @ Mar 20 2018 by Bill Slawski

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just the Facts, Fast. Recently, Google has been showing single result answers to queries that has captured a lot of attention in posts such as, Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming. Showing just one answer […]

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Barack Obama Height

SEO Moves From Keywords to Ontologies and Query Patterns

Posted @ Mar 05 2018 by Bill Slawski

From Keywords to Ontologies When we ask Google, “How tall is Barack Obama,” we aren’t searching for pages that match certain keywords, but instead factual information about the person who was the 44th US President. The types of searches we are performing, and the ways that search engines are collecting information and indexing it, and […]

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Place Names in a knowledge Graph

Google Changes How they Understand Place Names in a Knowledge Graph

Posted @ Feb 15 2018 by Bill Slawski

Place Names in Google’s Knowledge Graph Before Google had a Knowledge Graph, it had built a Fact Repository. Google had filed a patent for their Browseable Fact Repository in 2006, and I wrote about that patent in a post titled, Google’s Browseable Fact Repository – an Early Knowledge Graph. One of the co-inventors of the […]

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George Washington Surveyor

Related Entity Scores in Knowledge Based Searches

Posted @ Feb 11 2018 by Bill Slawski

“The perfect search engine would understand exactly what you mean and give you back exactly what you want.” Larry Page, How Search Works Using Knowledge Bases to Answer Queries about Entities Three years ago, I wrote How Knowledge Base Entities can be Used in Searches about how you could search using a query such as, […]

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similar local entities

How Google May Determine Similar Local Entities

Posted @ Jan 29 2018 by Bill Slawski

Local Search is Filled with Local Entities Having Local Significance Google’s Local Search is more semantic-based than their organic search; where businesses are often referred to as “local entities,” like in a patent that was granted to Google on January 2 of 2018. It’s more of a consideration of different things (as in “Things and […]

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Google Shows Us Context is King When Indexing People

Posted @ Dec 11 2017 by Bill Slawski

Context is King Sometimes, you’ll see someone writing about SEO say that “Content is King”. But when I see that, I’m often tempted to respond with, “Context is king.” The right words at the right time meeting the intent of someone searching can fulfill their informational or even situational needs. When you write a page, […]

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Expect to See More Mobile Geofences

Posted @ Dec 06 2017 by Bill Slawski

How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts receiving notifications about an event happening nearby. It could be a discount at a coffee house. It could be free tours at a local museum. Maybe a beach party with a free lobster and crab fest. It could be […]

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