Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

crowdsouring evaluation of clustered search results

A Crowdsourcing Evaluation of Clustered Search Results

Posted @ Jul 09 2019 by Bill Slawski

A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to choose the best-clustered search results was just granted. The crowdsourcing evaluation would be supplied by sources such as Mechanical Turk. In addition to being used for software applications, this approach is also intended to apply to: Products sold in […]

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user generated content search results

Do Searchers Find Value in User-Generated Content Search Results?

Posted @ Jun 27 2019 by Bill Slawski

Is there potential value in answering questions at a site like Quora? Will your answers be found and appreciated by people? How Do Search Engines feel about User-Generated Content Search Results from Sources such as a Quora or Stack Exchange or Reddit? User Generated Content Search Results Twitter Poll I asked at Twitter if people […]

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explaining estimates of birthdates based on age of spouse

Question Answering Explaining Estimates of Missing Facts

Posted @ Jun 18 2019 by Bill Slawski

Will Google Start Explaining Estimates in Search Results? We’ve been seeing an increase in the number of answers that Google shows for questions that searchers ask in Google’s search box. And Google has made statements about wanting to answer such questions, which I wrote about in When Google Started Showing Direct Answers, which points out […]

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Media Consumption Knowledge Panel

Google Media Consumption History Tracking

Posted @ Jun 06 2019 by Bill Slawski

If you use Google Maps for navigation, Google may track a mobile location history for you about the places you travel to. A patent granted to Google at the end of last month describes a media consumption history that Google may use to track information about the media you consume (concerts attended, TV shows and […]

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Semantic Frames

Semantic Frames and Word Embeddings at Google

Posted @ May 28 2019 by Bill Slawski

Using Semantic Frames to Add Context to Word Embeddings Word Embeddings are a way for Google to look at text, whether a short tweet or query, or a page, or a site, and understand the words in those better. It can understand when a word or a sentence could be added, which is how query […]

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Contextual Question Featured Image

A New Type of Google Contextual Questions

Posted @ May 15 2019 by Bill Slawski

Google Crowdsourcing Local Information Using Contextual Questions A newly granted Google patent starts off by telling us that some searchers have problems creating helpful search queries, and looking through search results generated by queries. In response to those problems, this patent works to suggest questions to initiate a search. It can use contextual questions based […]

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Structured-Data-experimental data

Structured Data in Search

Posted @ May 02 2019 by Bill Slawski

Increased Role for Structured Data at Google Recently I wrote about Trust Metrics at Google, which explored some of the ways that Google was using Trust to rank pages in places like Google Custom Search Engines. I noticed recently that Google was enabling the ability for people to use Google Custom Search Engines with Schema […]

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Trust metrics - Handshakes

Trust Metrics at Google

Posted @ May 01 2019 by Bill Slawski

Looking at Trust Metrics at Google Trust! What role might it have in ranking pages at Google? It’s used in a few different ways by search engines, and by Google specifically. A patent about trust and ranking was just updated at Google, which makes it a good time to look at the Trust Metrics that […]

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Social Influence and Entity Information

Will Microsoft Start Displaying Entity Information in Browsers?

Posted @ Apr 22 2019 by Bill Slawski

A patent from the Software and Search Engine Company, Microsoft, shows a new way to display Entity and related social media information from visited webpages that could be worth paying attention to. Sometimes it can be interesting seeing what appears in patents from places other than Google to get a sense of what other sites […]

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Working Related Entities Into Sites

Posted @ Apr 09 2019 by Bill Slawski

Microsoft Is Focusing On Entities, Too It is interesting comparing Google and Bing. Microsoft was granted a patent about related entities last week. When I saw it, it reminded me of a similar patent from Google that I wrote about in 2014 in Entity Associations with Websites and Related Entities We know Google has been […]

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