Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Safe Search Results

Google Safe Search Results Patent and Reranking or Removing Results

Posted @ Oct 10 2018 by Bill Slawski

How does Google Use a Safe Search Results Filter to Handle Inappropriate, Sensitive, or Offensive Search Results? One of the problems that searchers may have with the internet is being surprised by content that they don’t expect to see, or be willing to expose other people to. A recently granted patent at Google tells us […]

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How Rich Results May be Chosen and Created

Posted @ Sep 25 2018 by Bill Slawski

A History of Google Indexing Books In the post Google’s First Semantic Search Invention was Patented in 1999, I wrote about an invention from Google founder Sergey Brin, about an algorithm referred to as DIPRE (Dual Iterative Pattern Relation Expansion). The idea behind the patent was that it started off with a list of five […]

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entity attributes poster

How Google May Use Reviews to Learn About Entity Attributes

Posted @ Sep 05 2018 by Bill Slawski

About Entity Attributes When we see Google talk about the properties of different entities, they often refer to those as entity attributes and often define them in key/value pairs. For instance, Abraham Lincoln has a height of 6’4″. Alphabet is a holding company with a headquarters in Mountain View, California. Paul Newman has blue eyes. […]

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Search Rankings Model Patent Based on Large Data Sets Updated

Posted @ Aug 21 2018 by Bill Slawski

Search Rankings Model and Large Data Sets In accordance with one aspect consistent with the principles of the invention, a method for ranking documents is provided. The method may include creating a search rankings model that predicts a likelihood that a document will be selected and training the ranking model using a data set that […]

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Local Significance Local entities

How Organic Distance Based Search Results May Be Demoted

Posted @ Aug 13 2018 by Bill Slawski

If you search for a business at a location, you will see a mix of local search results, as well as organic results that Google believes, are relevant. Ideally, you will want to rank highly in both organic results and in Google Maps for local results. But sometimes Google may keep some organic distance based […]

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voice search at Google

Early Days of Voice Search at Google

Posted @ Jul 25 2018 by Bill Slawski

The First Time I Remember Voice Search from Google I remember going to a conference in New York City in 2007. I had taken a cab from Penn Station to my hotel, and the front of the hotel was filled with SEOs arriving to attend the Conference. I ran into Loren Baker (The owner of […]

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Knowledge Panels

Building Knowledge on the Web

Posted @ Jul 16 2018 by Bill Slawski

Building Knowledge On the Web A patent granted to Google about Structured Data recently told us about how JSON-LD could be used to answer queries about books. I wrote about that patent in a post titled Google Patent on Structured Data Focuses upon JSON-LD. I was interested in finding more about what Google might be […]

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Google's Heart Framework

Using the Heart Framework to Plan, Track, and Measure Goals on Your Site?

Posted @ Jun 21 2018 by Bill Slawski

How Does Google Use the Heart Framework to Set Goals for Their Sites? I often write about patents or whitepapers from places such as Google or Apple and try to see if they are doing things or using approaches that are worth exploring and understanding better, to help me meet my goals for sites. If […]

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White house podium

Google Phrase-Based Indexing Updated

Posted @ Jun 05 2018 by Bill Slawski

Google has updated one of their most important patents today What Phrase-Based Indexing Covers When a page covers a topic such as “President of the United States”, chances are good that it might include meaningful phrases on that page that could be said to predict what the page is about, such as “White House” or […]

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Food Logging Featured Image

Microsoft Patents Food Logging via Images

Posted @ May 23 2018 by Bill Slawski

Microsoft Targets Food Logging of Nutritional Meals I’ve been trying to watch what I am eating and capture workouts on a stationary bike, and with resistence bands. There are sites that can track those, and they can estimate how many calories you consume with your meals, and how many of those you may burn off […]

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