Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

Question elements featured image

What are Good Answers for Queries that Ask Questions?

Posted @ Mar 23 2020 by Bill Slawski

Elements of Answer-Seeking Queries and Elements of Answers Google was recently granted a patent focusing on answer-seeking queries and providing good answers to such queries. Having an idea of what the elements of answer-seeking queries are can help people understand what they might need to publish to provide answers to those queries. So, it can […]

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How-to query

How Google May Choose Answers to How-to Queries

Posted @ Mar 11 2020 by Bill Slawski

How Google May Respond to How-To Queries Google has published a patent on how they might handle how-to queries Make sure to also read the Google Developer’s page about How to Use HowTo structured data, for information specifically about how Google recommends developers implement How-to Structured Markup. That page defines the purpose of How-to […]

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Automated Assistant Adjusting to a child's vocabulary

How an Automated Assistant May Respond to Queries from Children

Posted @ Mar 02 2020 by Bill Slawski

We’ve been seeing a few patents from Google about how their automated assistant works. Recent Posts I’ve written about those patents include: April 4, 2019 – Conversational Search Queries at Google (Context from Previous Sessions) – How Google may tag content to make it easier to respond to conversational queries, using contextual data from previous […]

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Website Representation features Classification example

Google Using Website Representation Vectors to Classify with Expertise and Authority

Posted @ Feb 21 2020 by Bill Slawski

Added (2020-02-23) Questions and Answers: I have been asked a few questions about this patent and had some things about it pointed out to me, that I wanted to address. 1. The “Medic” update – that Barry Schwartz named in August of 2018 because it appeared to affect medical websites, also impacted other types of […]

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Semantic Entity Identification - I am an entity

Google Helping Identify Semantic Entities in Audio

Posted @ Feb 11 2020 by Bill Slawski

The Automated Assistant Always Listens for Semantic Entities I keep an eye out for Google publishing about entities in search, in patents or papers, or even tweets. A new patent application covers something that many people with android phones might be familiar with, but may not have seen anything official from Google about it. I […]

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teachable moments query examples

Have Teachable Moments at Google Been Replaced with Related Questions?

Posted @ Jan 31 2020 by Bill Slawski

Was Google to Help Searchers find Search Results with Teachable Moments? Google was granted a patent this month about what it refers to as providing “teachable moments” to searchers to “promote efficient interaction with a search system.” Google is concerned about helping searchers find what they might be looking for. This patent tells us about […]

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navigation system featured

A New Navigation System Hinted at Google Maps

Posted @ Jan 23 2020 by Bill Slawski

Changes Coming to Local Search? Google made an announcement recently about changes to local search. Those are detailed in: Google Changes How Local Search Results Are Generated. It tells us that they are “applying neural matching to local search results.” A new patent has also come out from Google about changes to Google’s navigation system. […]

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Mapping Image queries featured

How Google May Map Image Queries

Posted @ Jan 14 2020 by Bill Slawski

Mapping Image Queries at Google Many people have phones with cameras in them. Searching with photos seems like it would become more popular. A recent patent from Google is about searching using images, granted in November of last year. I saved the patent to write about because I have been writing about some other approaches […]

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A Shredder hredding books

Rich Results Patent from Google Moves on from Only Books

Posted @ Jan 03 2020 by Bill Slawski

Where did Rich Results come from at Google? Google introduced us to the concept of rich snippets with a blog post in 2009 from Ramanathan Guha, titled Introducing Rich Snippets. Guha went in to later co-write a paper in 2015 which tells us more about the start of, and how rich snippets were related […]

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Clustering Entities - Jaguars

Entity Clustering in Google Search Results

Posted @ Dec 30 2019 by Bill Slawski

A patent granted to Google at the start of this month is about making search results more diverse, by engaging in entity clustering for those search results. This diversification isn’t done by efforts such as 2019’s domain clustering or category diversity as we saw with a patent involving local search results recently. Entity Clustering in […]

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