Bill Slawski

Bill Slawski can be found online at:

Twitter: bill_slawski



With more than 23 years of SEO experience and a Juris Doctor Degree, Bill is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,200 posts.

Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz and Search Engine Land. In 2014-2019, he spoke at industry leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema

question answering

Answering Questions Using Knowledge Graphs

Posted @ Oct 14 2019 by Bill Slawski

Knowledge Graphs are Becoming More Popular I’m seeing a number of articles, and a patent about answering questions using Knowledge Graphs. I’ll share the articles first, and then provide more details about the Google Patent that I mentioned in a presentation last week at Pubcon. I am also going to include my presentation from Pubcon […]

Read more


Google’s New Universal Search Results

Posted @ Oct 01 2019 by Bill Slawski

The New Universal Search Results Since June of 2007, Google has been showing Universal Search Results. These are sometimes referred to as “Blended Search” or “Enhanced Search”. Before Google added the name “Universal Search,” I remember talking about “Vertical Creep into Organic Results,” in reference to how Google was experimenting with adding results for different […]

Read more

Watching User Habits

How May Google Incorporate User Habits Into Search?

Posted @ Sep 19 2019 by Bill Slawski

Just How Might Google incorporate User Habits Information into Search? They have patented collecting information about user habits – what might they do with that information? Might they promote query suggestions and boost search results in response to those user habits and the entities involved? A Google patent that was granted at the end of […]

Read more

Contextual Knowledge Panel Featured - Ronnie Wood

Contextual Knowledge Panels at Google

Posted @ Sep 09 2019 by Bill Slawski

Just What is a Contextual Knowledge Panel? SEO doesn’t come with an instruction manual – it would be easier if it did. But for some things we just don’t know all the rules about how they work, such as knowledge panels. We do sometimes get some hints from places like patents, and one that was […]

Read more

Query Rewriting - Prior Queries

How Google May Do Query Rewriting by Looking at a Searcher’s Prior Queries

Posted @ Aug 23 2019 by Bill Slawski

How Many People does Mudville Stadium (where Mighty Casey Struck Out) hold? Google was granted a new patent involving an approach to query rewriting earlier this week. It works a little differently than Google’s Hummingbird or Google’s Rankbrain. We’ve seen patents that use approaches involving rewriting queries that searchers may search with that may return […]

Read more

Ambiguous query - How long is Harry Potter?

How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

Posted @ Aug 14 2019 by Bill Slawski

Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query at Google, how does it go about responding to that query? It may start off by trying to understand the intent behind the query, to interpret what might have been meant by the person who entered that ambiguous query and finding the right words […]

Read more

Quality Visits Scores

Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

Posted @ Aug 01 2019 by Bill Slawski

You can learn a lot on the Web about businesses, such as the addresses of those businesses, categories related to them, reviews that may reveal a lot of information, even stuff that a business may not have wanted to share online. Local directories can provide very detailed information about businesses too, such as the address, […]

Read more

Ranking Search Results Product Queries and Accessory Queries

Ranking Search Results and Product Queries

Posted @ Jul 22 2019 by Bill Slawski

Ranking Search Results for Product Queries vs. Accessory Queries Many eCommerce sites on the Web carry products and accessories for sale online. A Google patent tells us how the search engine might distinguish between the two, and rank product queries higher than accessories queries. The patent tells us about the problem caused by information like […]

Read more

crowdsouring evaluation of clustered search results

A Crowdsourcing Evaluation of Clustered Search Results

Posted @ Jul 09 2019 by Bill Slawski

A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to choose the best-clustered search results was just granted. The crowdsourcing evaluation would be supplied by sources such as Mechanical Turk. In addition to being used for software applications, this approach is also intended to apply to: Products sold in […]

Read more

user generated content search results

Do Searchers Find Value in User-Generated Content Search Results?

Posted @ Jun 27 2019 by Bill Slawski

Is there potential value in answering questions at a site like Quora? Will your answers be found and appreciated by people? How Do Search Engines feel about User-Generated Content Search Results from Sources such as a Quora or Stack Exchange or Reddit? User Generated Content Search Results Twitter Poll I asked at Twitter if people […]

Read more