Bill Slawski
Bill Slawski can be found online at:
Twitter: bill_slawski
LinkedIn: https://www.linkedin.com/in/slawski/
Facebook: https://www.facebook.com/bill.slawski
With more than 24 years of SEO experience and a Juris Doctor Degree, Bill Slawski is the foremost expert on Google’s patents as related to SEO. Bill is the Editor of SEO by the Sea, a prominent search engine optimization blog, where he is the author of over 1,300 posts.
Bill’s experience includes Fortune 500 brands and some of the largest websites in the world. Bill is a contributing author for Moz, Search Engine Land, and Search Engine Journal. In 2014-2021, he spoke at industry-leading conferences about topics including search engine algorithms, universal and blended search, personalization in search, search and social, and duplicate content problems, structured data, and schema
Weighted Answer Terms for Scoring Answer Passages
Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses answer boxes providing answers to express or implied questions in queries. Those answer boxes sometimes show only facts as answers, and sometimes they offer extended textual answer passages in response to a query. I’ve written several […]
Relevance-Ordered Categories of Information in Search Results
Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet, Clark Kent most likely searches for news related information. His Alter Ego, and Super Hero, Superman, likely searches for comics-related material such as a kryptonite protection suit. Imagine a search engine that provides relevance-ordered categories of information to searchers […]
Task Search Suggestions at Google
A New Kind of Search Suggestions at Google Based on Tasks Google shows a set of drop down search suggestions from their search box that complete queries using auto completion. I have written about search suggestions at Google in the past: June 10, 2016 – How Google May Map a Query to Entity Search Suggestions […]
Apple Search Starts with Siri Search In 2012, I wrote about the Apple Siri Patent application. The patent I wrote about was Intelligent Automated Assistant. In coming out with Siri, an automated assistant, Apple was creating something much more complex than just a search engine. As the patent filing says: Unlike search engines which only […]
Google Newscasts from Google News – More Diversity Around Topics
Google Newscasts – Topic Related News Cards Presented Together Google is taking steps to bring us news information to make it easier to find information about topics that may interest us, and provide rich coverage of such topics in the form of a newscast, combining multiple articles about a specific topic. I wrote about top […]
Textual Image Queries and Classification of Images at Google
Google may categorize images using object recognition to determine what to show of an image or may analyze text that appears in an image to create categories. Those categories can determine what an image may rank for in image search results. (Make sure you check out the image optimization categorization takeaways at the end of […]
Youth Oriented Content Scores at Google?
Does Google Filter Search Results for Kids? In March I wrote about How an Automated Assistant May Respond to Queries from Children. My post was about a Google patent about children using a smart speaker device, and that Google could tailor the answers to those searchers. I am not surprised to see another patent from […]
Google Speaker Identification Vectors
What are Speaker Identification Vectors and What Are They Used for? Google was granted a patent in February of this year involving speech recognition systems, and how those could be used to determine or verify the identity of a speaker. The patent tells us about previous attempts at speaker identification, which generally involved determining the […]
Will Google Help Video Creators with Video Optimization?
Will Google Start Offering Video Optimization Suggestions? A patent application originally filed in October of 2013, and published on July 1, 2020, includes a system to identify optimizations for videos and for suggesting those video optimizations to the posters of those videos. The patent presents the problem that it is trying to solve regarding video […]
Where Query Images That Accompany Query Answers Are Selected From?
Query Images may be selected from the same source that a query answer may be extracted from under a new patent from Google. When Google shows an answer to a query that is intended to be an actual answer instead of a set of links to pages that might contain an answer, Google may also […]