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Recent Blog Posts

How Google May Interpret An Ambiguous Query Using a Semantic Interpretation

Ambiguous Queries and Semantic Interpretations When someone asks an ambiguous query at Google, how does it...

How To Respond To Online Customer Reviews

If you’ve found your way over to this post, you probably already know the importance of...

Quality Visit Scores to Businesses May Influence Rankings in Google Local Search

You can learn a lot on the Web about businesses, such as the addresses of those...

7 Quick and Easy Tips for Applying to Internships

Internships, especially at the college level, can be cutthroat. It’s estimated that 75% of applicants never...

Pitch Smarter, Not Harder: 3 Ways to Improve Your Digital PR Outreach

Pitching smarter and not harder sounds easy, right? Wrong.  Something I’ve learned during my time on...

Ranking Search Results and Product Queries

Ranking Search Results for Product Queries vs. Accessory Queries Many eCommerce sites on the Web carry...

You’ve Crawled Your Site…Now what?

Whether you are optimizing your own website or working on a client’s, it’s imperative that web...

How Controversial Bachelor Contestants Could Improve Their Reputations

The Bachelor is a cultural phenomenon that demonstrates how one person, after weeks of dating multiple...

A Crowdsourcing Evaluation of Clustered Search Results

A Google Patent focusing upon ranking software applications using clustering and a crowdsourcing evaluation approach to...

What Game of Thrones Taught Us About Marketing

A couple of months ago, the final episode of a little show called Game of Thrones...