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With the exponential growth in content marketing, there’s a lot of competition out there and ensuring...
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Data is crucial in the SEO field. We all know that. But, knowing where the...
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Answering Questions with Structured Data
Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...
Everything I know about Project Management I Learned from my Kids
Married couples with kids were once the majority of the population, but that percentage has declined...
SEO Moves From Keywords to Ontologies and Query Patterns
From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...
6 Times Branded Keywords Should Be Part of Your PPC Strategy
When should you bid on your own company name? One of the most frequent questions I...
Google Changes How they Understand Place Names in a Knowledge Graph
Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...
Something Old, Something New: Is Originality Overrated?
No idea is original. Unfortunately, that might sound a little pessimistic or a little insulting. Either...
Related Entity Scores in Knowledge Based Searches
"The perfect search engine would understand exactly what you mean and give you back exactly what...
How Google May Determine Similar Local Entities
Local Search is Filled with Local Entities Having Local Significance Google's Local Search is more semantic-based...
How to Improve Your TripAdvisor Rating: 6 Do’s and Don’ts
For business owners in the travel & hospitality industries, TripAdvisor has become much more than an...