Jake Peterson

Recent Posts by Jake Peterson

Google Analytics 4: What are Unique Visitors?
Nov 02, 2023
by Jake Peterson
Intro Keeping up with all the dimensions and metrics inside GA4 can be confusing. In everyday...
person working at a computer to show the different types of users

Google Analytics 4: Different User Types
Oct 20, 2023
by Jake Peterson
Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built...
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GA4 and the Summer of Updates
Sep 08, 2023
by Jake Peterson
Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug...
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How To Add Google Analytics 4 To WordPress
Aug 11, 2023
by Jake Peterson
WordPress is the world’s most popular CMS, with roughly 43% of all websites using it. In...
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How To Install Google Analytics 4 On Shopify
Jul 27, 2023
by Jake Peterson
With almost five million eCommerce sites around the world, Shopify is a powerful and robust eCommerce...
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How To Migrate To Google Analytics 4: The Ultimate Guide
Jul 20, 2023
by Jake Peterson
After a few years of saber rattling, veiled threats, and Universal Analytics Doom Clocks, the time...
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GA4 for SEOs: 4 GA4 Explorations all SEOs Need
Jul 10, 2023
by Jake Peterson
Getting used to GA4 is going to take time for everyone. With a new dashboard, new...

How To Export Search Console Data To BigQuery
Apr 27, 2023
by Jake Peterson
Marketers know that there is a wealth of data available for their sites. This data is...
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5 Google Analytics 4 Mistakes to Avoid
Dec 15, 2022
by Jake Peterson
Avoid these Crucial Google Analytics 4 Mistakes 2023 is an important year for data analysts and...
Professional woman working on a computer.

Google Analytics 4 vs. Universal Analytics: 5 Things GA4 Does Better
Jun 29, 2022
by Jake Peterson
Much like winter throughout the Game of Thrones books and the subsequent (letdown) TV series, Google...