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Jake Peterson
Recent Posts by Jake Peterson
How Does Google Analytics 4 Use Cookies
Jan 09, 2024
by
Jake Peterson
Google Analytics 4 brought a whole new way of tracking to many marketing specialists and web...
Google Analytics 4: What are Unique Visitors?
Nov 02, 2023
by
Jake Peterson
Intro Keeping up with all the dimensions and metrics inside GA4 can be confusing. In everyday...
Google Analytics 4: Different User Types
Oct 20, 2023
by
Jake Peterson
Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built...
GA4 and the Summer of Updates
Sep 08, 2023
by
Jake Peterson
Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug...
How To Add Google Analytics 4 To WordPress
Aug 11, 2023
by
Jake Peterson
WordPress is the world’s most popular CMS, with roughly 43% of all websites using it. In...
How To Install Google Analytics 4 On Shopify
Jul 27, 2023
by
Jake Peterson
With almost five million eCommerce sites around the world, Shopify is a powerful and robust eCommerce...
How To Migrate To Google Analytics 4: The Ultimate Guide
Jul 20, 2023
by
Jake Peterson
After a few years of saber rattling, veiled threats, and Universal Analytics Doom Clocks, the time...
GA4 for SEOs: 4 GA4 Explorations all SEOs Need
Jul 10, 2023
by
Jake Peterson
Getting used to GA4 is going to take time for everyone. With a new dashboard, new...
How To Export Search Console Data To BigQuery
Apr 27, 2023
by
Jake Peterson
Marketers know that there is a wealth of data available for their sites. This data is...
5 Google Analytics 4 Mistakes to Avoid
Dec 15, 2022
by
Jake Peterson
Avoid these Crucial Google Analytics 4 Mistakes 2023 is an important year for data analysts and...
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