Chris Long

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SEO For SaaS: The Ultimate Guide

Posted @ Sep 08 2020 by Chris Long

SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator sites and SaaS SEO can get very difficult very quickly. At Go Fish Digital, we […]

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How To Calculate The ROI Of SEO

Posted @ Jul 15 2020 by Chris Long

What Is SEO ROI? SEO ROI is a calculation that returns the ratio of profit to investment from an SEO campaign. A site will have a positive return on investment if SEO generates more organic revenue or conversions than the overall cost of the campaign. While initially it may take months for SEO to have […]

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A Guide To Shopify Sitemaps

Posted @ Apr 21 2020 by Chris Long

  There are a lot of elements that can impact your Shopify site’s SEO. One of these elements is the Shopify sitemap. Sitemap.xml files can be a bit confusing to Shopify site owners because they’re really not meant for their site’s users, only for the search engines that crawl and index their content. Essentially, sitemap.xml […]

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A Guide To Shopify Speed Optimization

Posted @ Mar 17 2020 by Chris Long

One of the key considerations for Shopify store owners is site performance. Your website performance directly impacts your website’s ability to convert users. The faster your site is, the more users you are likely to convert. As well, if you’re looking to improve your Shopify store’s SEO, performance is a small ranking factor in Google’s […]

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Our Ecommerce SEO Checklist

Posted @ Feb 13 2020 by Chris Long

SEO on eCommerce sites can be extremely challenging. eCommerce sites can have massive amounts of pages due to factors such as large inventories, faceted navigation, and robust site functionality. Due to the size of these sites, SEO becomes a much larger challenge as solutions oftentimes need to be scaled across thousands or millions of URLs. […]

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4 Steps To Get A Local Knowledge Panel

4 Steps to Get a Local Knowledge Panel (plus a case study)

Posted @ Sep 21 2017 by Chris Long

Local Knowledge Panels are crucial for brand searches. They help users find key information about local businesses such as their address, phone number, hours of operation, reviews and more. Having a local Knowledge Panel means you can better assist users in getting this information. They take up more screen real estate for branded queries, too. […]

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The Best SEO Tools Of 2017

The 5 Best SEO Tools Of 2017

Posted @ May 11 2017 by Chris Long

It can be very difficult to know where to begin when starting a new SEO campaign. Sure, you may understand that external links are one of the key components of Google’s algorithm, but is that the thing you should be focused on first? Any data-driven SEO needs to have a reliable set of tools in […]

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How To Bulk Update Title Tags & Meta Descriptions

How To Bulk Import Title Tags And Meta Descriptions To Yoast

Posted @ Jan 19 2017 by Chris Long

Quality title tags and meta descriptions are important for SEO.  Imperative, even.  And yet, because of how large of a task it can be, many will procrastinate rather than diving in. Writing or rewriting all of the title tags and meta descriptions, while working keywords into the copy, is a tremendous accomplishment for any mid- to large-sized […]

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