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Recent Blog Posts

How To Speed Up WordPress Websites

If you’ve spent any time developing on WordPress, you’ve probably encountered a slow theme that loads...

Working Related Entities Into Sites

Microsoft Is Focusing On Entities, Too It is interesting comparing Google and Bing. Microsoft was granted...

Preventative Online Reputation Management

In today’s digital world, your online reputation is one of the most important things to protect....

Conversational Search Queries at Google (Context from Previous Sessions)

If you remember when the Hummingbird Update was announced at Google's 15th birthday, they also displayed...

What Does Article 11 or “The Link Tax” Mean for SEO in the EU

What does the European Union’s Article 11, colloquially referred to as "The Link Tax," mean for...

Typeface Pairing for the Non-Designer

Designers are often tasked with incorporating text with designed elements. Figuring out which typeface to use...

User Click Through Rates and Search Result Rankings at Google

Does Google look at User Click-Through Rates and User Behavior to Influence Search Rankings? Google Spokespeople...

The Go Fish Geek Squad: Unpacking the Art of Productive Creativity

On a recent day at the office, the content team spent about fifteen minutes discussing our...

Entity Normalization As Part of Google’s Knowledge Graph

Entity Normalization Was Developed as Part of Google's Annotation Framework Googlebot crawls the web and collects...

PR vs. ORM: What They Teach One Another

A generation ago, brand management was a lot more straightforward. Looking to get the word out...