What We Are Talking About

Subscribe to Our Newsletter

This field is for validation purposes and should be left unchanged.

*Required

Recent Blog Posts

Google Granted Patent for 'Predicting User's Needs for a Particular Context'

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’

Stop Guessing Query Terms and Start Predicting User's Needs Usually, when someone uses a search engine,...
My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

Context Facts Tell Us How Entities are Related Google provides an example of how a site...
5 Content Marketing Mistakes You’re Probably Making

5 Content Marketing Mistakes You’re Probably Making

With the exponential growth in content marketing, there’s a lot of competition out there and ensuring...
Answering Questions with Structured Data

Answering Questions with Structured Data

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...
Everything I know about Project Management I Learned from my Kids

Everything I know about Project Management I Learned from my Kids

Married couples with kids were once the majority of the population, but that percentage has declined...
SEO Moves From Keywords to Ontologies and Query Patterns

SEO Moves From Keywords to Ontologies and Query Patterns

From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...
6 Times Branded Keywords Should Be Part of Your PPC Strategy

6 Times Branded Keywords Should Be Part of Your PPC Strategy

When should you bid on your own company name? One of the most frequent questions I...
Google Changes How they Understand Place Names in a Knowledge Graph

Google Changes How they Understand Place Names in a Knowledge Graph

Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...
Something Old

Something Old, Something New: Is Originality Overrated?

No idea is original. Unfortunately, that might sound a little pessimistic or a little insulting. Either...
Related Entity Scores in Knowledge Based Searches

Related Entity Scores in Knowledge Based Searches

"The perfect search engine would understand exactly what you mean and give you back exactly what...