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Recent Blog Posts

How Google May Determine Similar Local Entities

How Google May Determine Similar Local Entities

Local Search is Filled with Local Entities Having Local Significance Google's Local Search is more semantic-based...
How to Improve Your TripAdvisor Rating: 6 Do's and Don'ts

How to Improve Your TripAdvisor Rating: 6 Do’s and Don’ts

For business owners in the travel & hospitality industries, TripAdvisor has become much more than an...
4 Ways to Think Outside the Box When Promoting Your Content

4 Ways to Think Outside the Box When Promoting Your Digital PR Content

So, you’ve got a great piece of content for your site — now what? Effectively promoting what...
Google Shows Us Context is King When Indexing People

Google Shows Us Context is King When Indexing People

Context is King Sometimes, you'll see someone writing about SEO say that "Content is King". But...
Expect to See More Mobile Geofences

Expect to See More Mobile Geofences

How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts...
Google Searching Television?

Google Searching Television?

A couple of years ago, I wrote a post about how Google might track TV viewing,...
How Google Finds App Store Spam

How Google Finds App Store Spam

Google is hunting for app store spam in the Play store among the applications available there....
At Google Local Expert Reviews May Boost Local Search Results

At Google Local Expert Reviews May Boost Local Search Results

[caption id="attachment_4701" align="alignnone" width="608"] Reviews offering a ranking Boost?[/caption] In the Past, Google Has Hinted Reviews...
Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

A blog post at Search Engine Roundtable last week told us that Google's Ranking Algorithms Dynamically...
4 Steps to Get a Local Knowledge Panel (plus a case study)

4 Steps to Get a Local Knowledge Panel (plus a case study)

Local Knowledge Panels are crucial for brand searches. They help users find key information about local...