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Recent Blog Posts

Shopify Robots.txt Guide: How To Create & Edit The Robots.txt.liquid

Shopify Robots.txt Guide: How To Edit The Robots.txt.liquid

If you’re working on an eCommerce site, the robots.txt file is one of the biggest foundational...
7 Common Online Reputation Management Questions: Answered

7 Common Online Reputation Management Questions: Answered

Another day, another brand in crisis.  Whether it is Chipotle last year, United Airlines this year,...
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How to Remove & Suppress Negative Search Results

At Go Fish Digital, one of the most common questions we get asked is “How do...
Create Data Feeds In Google Merchant Center

How To Create Data Feeds In Google Merchant Center

If you are an e-commerce business owner, search and shopping ads are critical to your business....
The 10 Best Shopify SEO Apps & Tools 2021

The 10 Best Shopify SEO Apps & Tools 2024

At Go Fish Digital, we work with a lot of Shopify clients and have developed our...
Website Analytics

11 KPIs You Should Track In Google Analytics 4

With the recent switch from Universal Analytics to GA4, many fundamental ways Google Analytics tracks website...
picture of a cellphone with a 5 star review listing pulled up on the screen.

The Truth Behind Online Reviews: Can They Be Trusted?

If you’re reading this, you likely know that online reviews are crucial to a business’ online...
5 Functions of Excel/Sheets That Every Professional Should Know

5 Functions of Excel/Sheets That Every Professional Should Know

I first used Microsoft Excel as a teenager, fumbling through receipts as I tried to organize...

Product Variant Schema: How To Implement ProductGroup Structured Data

Google just announced a significant update to structured data that e-commerce sites will likely find very...
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Mobile-First Indexing – What You Need To Know

Mobile-first indexing is a practice adopted by search engines like Google to primarily use the mobile...