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Structured Entity Information in Search Results

I had a chance to visit Milan, Italy last week, and talk about SEO at the SMXL Milan Conference. My presentation for the Conference is attached to this post, and in it, I talked about how I...

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Enriching the New Client Experience: From Selling to Service Delivery

Posted @ Nov 15 2018 by

For companies offering service-based solutions, it’s critical to ensure that the promises made during the sales process can actually...

Using the U.S. Census As a Source for Creative Content Campaigns

Posted @ Nov 13 2018 by

By and large, people love reading about themselves. If readers can connect with a piece of content on a...

How to Use Data to Create Newsworthy Content

Posted @ Nov 07 2018 by

Data is a very broad term. As a result, there are many different directions you can go with a...

Google Certified in a Week

Posted @ Oct 25 2018 by

Let’s start with a disclaimer – this is by no means a way to hack the teachings and certifications...

A Designer’s Top 7 Favorite Google Fonts

Posted @ Oct 19 2018 by

These are my 7 favorite and most-used typefaces from Google Fonts (Google Fonts is a library of 100% free...

How To Avoid Influencer Marketing Failure with the Perfect Campaign Brief

Posted @ Oct 11 2018 by

You’ve finally done it: you’ve convinced your boss that influencer marketing is an important part of your company’s marketing...

Google Safe Search Results Patent and Reranking or Removing Results

Posted @ Oct 10 2018 by

How does Google Use a Safe Search Results Filter to Handle Inappropriate, Sensitive, or Offensive Search Results? One of...

How Project Managers Can Avoid Burnout at Work

Posted @ Oct 05 2018 by

Last month, I had the privilege of attending Bureau of Digital’s Digital PM Summit, a conference devoted entirely to...

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