Go Fish Digital Blog
Google Searching Quotes of Entities
Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy Searching Quotes at Google There is a wide range of information that people search for on the Web, and I noticed a recently granted Google patent that focused upon […]
4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI
An impactful digital marketing campaign can be a bit like putting together a puzzle. Your website, SEO practices, paid advertising, social media presence, and email marketing are all key parts of the puzzle. But, if the last and most important piece of the puzzle is missing, you could be losing out on a major opportunity […]
Is Your Brainstorm Bombing? These 5 Tools will Help
When you work in a creative content role, chances are a large portion of your work week will consist of brainstorming sessions. And, if you fit into the typical personality traits of a content creator, these brainstorms are likely one of the most fun parts of your day. Some crazy ideas come out when you’re […]
A Panda Patent on Website and Category Visit Durations
A couple of months ago, in June, I wrote the post, Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration. In that post, I pointed out that Google search engineer Navneet Panda, whom the Panda update at Google was named after had worked on a few patents that focused upon […]
How Google Processes Queries: Entity Resolution Resources
The Web is filled with entities – information about people, places, and things. A search engine may collect knowledge about connections between entities. In the presentation, How Google Works, Google’s Paul Haahr told us that Google will try to identify entities that appear in queries. His presentation involves more than just crawling the Web and […]
The Data Marketer’s Toolbox: 5 Apps I Can’t Live Without
In Don Draper’s time, marketing and advertising were based almost entirely on gut feelings and big ideas. Nowadays, the most successful marketers are using hardcore data analytics, mapping, and machine learning solutions to reach their targets effectively. Here at Go Fish Digital, we use a variety of powerful data solutions to ensure our clients […]
The 8-Step Content Marketing Cheat Sheet for Small Business Owners
Increasingly, small business owners are recognizing the value of SEO and content marketing, but many feel like hiring an agency is beyond their budget. While working with experts is usually the best route when it comes to the success of your website and general digital marketing strategy, there are a number of ways small business owners […]
Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration
A Panda Patent Returns with New Claims Three years ago, I wrote about a patent from Google’s Navneet Panda which focused on how pages are ranked in search results. My post was really a summary. and was called, Google’s Panda Granted a Patent on Ranking Search Results. Last week, a continuation version of the patent […]
Google Images with Structured Data Actions and Annotations
Last year, I wrote about a new patent from Google that described New Visual Search Photo Features from Google. A rumor about new capabilities of Phone apps from Android accompanied a patent that described an object outline recognition search feature built into such apps. When we arrived at Google’s I/O 2017 Developer’s Conference, and Google […]
A Beginner’s Guide to Achieving Web Design Consistency
A Beginner’s Guide to Achieving Web Design Consistency The need to be consistent in web design is one of the first things many designers learn. And despite the fact that it is a core tenant of good design, consistency can be difficult to obtain. Whether that is due to the scale of the project or other […]