Go Fish Digital Blog

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How To Create & Submit A Sitemap: The Definitive Guide

Posted @ Dec 13 2017 by Brian Gorman

XML sitemaps are a great way to ensure your site is crawled and indexed properly. Learn how to take control and build your own! When it comes to creating an XML sitemap, a car analogy works best. Sure, automatic is great. It’s convenient and affords you an extra hand to turn up that Adele song […]

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Google Shows Us Context is King When Indexing People

Posted @ Dec 11 2017 by Bill Slawski

Context is King Sometimes, you’ll see someone writing about SEO say that “Content is King”. But when I see that, I’m often tempted to respond with, “Context is king.” The right words at the right time meeting the intent of someone searching can fulfill their informational or even situational needs. When you write a page, […]

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Expect to See More Mobile Geofences

Posted @ Dec 06 2017 by Bill Slawski

How is a Mobile Geofence used? Imagine you drive to a location, and your phone starts receiving notifications about an event happening nearby. It could be a discount at a coffee house. It could be free tours at a local museum. Maybe a beach party with a free lobster and crab fest. It could be […]

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Google Searching TV

Google Searching Television?

Posted @ Nov 15 2017 by Bill Slawski

A couple of years ago, I wrote a post about how Google might track TV viewing, then use media information to personalize search results in the post Google Media Consumption History Patent Filed. At the end of October this year, Google came out with a patent about search results that are based upon searching television […]

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How Google Finds App Store Spam

Posted @ Oct 31 2017 by Bill Slawski

Google is hunting for app store spam in the Play store among the applications available there. Patenting Finding App Store Spam I like looking at patents involving search and the Web is because they explain problems search engines are trying to solve. These patents show us inventions intended as solutions to address those problems. Sometimes, […]

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Local Expert Reviews

At Google Local Expert Reviews May Boost Local Search Results

Posted @ Oct 20 2017 by Bill Slawski

In the Past, Google Has Hinted Reviews Might Be Used to Rank Results. In 2013, I wrote a post about how Google might consider using requests for driving directions as something that might boost local search results at Google in the post, Driving Directions vs. Reviews as Ranking Signals for Google Maps. That post was […]

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A Designer’s 5 Favorite Design Inspiration Sites

Posted @ Sep 29 2017 by Blake Compton

Being a designer and creating something new every day is challenging. Sometimes, ideas spark instantly. But other times? They can take hours or even days to develop. When this happens, it’s useful to step away from the project for a moment and look to others’ work to find a inspiration. Here’s a list of my […]

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Music App on Phone

Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)

Posted @ Sep 25 2017 by Bill Slawski

A blog post at Search Engine Roundtable last week told us that Google’s Ranking Algorithms Dynamically Change Based On Query & Context. That post was reporting about a conversation that took place during a Google Webmaster Central office-hours hangout with John Mueller from Google. John’s answer to search engine ranking signals in queries included the […]

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4 Steps To Get A Local Knowledge Panel

4 Steps to Get a Local Knowledge Panel (plus a case study)

Posted @ Sep 21 2017 by Chris Long

Local Knowledge Panels are crucial for brand searches. They help users find key information about local businesses such as their address, phone number, hours of operation, reviews and more. Having a local Knowledge Panel means you can better assist users in getting this information. They take up more screen real estate for branded queries, too. […]

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Airplane on a landing strip

How Bing Deeplinks & Google Sitelinks Differ

Posted @ Sep 08 2017 by Bill Slawski

How a site may be listed in search results could make a difference as to whether a visitor becomes a customer of that site or not. If you search for the name of a site at Google, you may see sitelinks. If you search at Bing, you may see what they refer to as Deeplinks […]

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