Go Fish Digital Blog

Extracted Text from Images

Google to Extract Keywords from Image Text?

Posted @ Jan 19 2017 by Bill Slawski

A couple of years ago, I asked the question, Will Google Start Reading Text in Images on the Web Soon? I was writing about a patent from Google that described how the search engine might identify documents that matched visual queries. In a slightly different approach, a newly granted patent from Google describes how the […]

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How To Bulk Update Title Tags & Meta Descriptions

How To Bulk Import Title Tags And Meta Descriptions To Yoast

Posted @ Jan 19 2017 by Chris Long

Quality title tags and meta descriptions are important for SEO.  Imperative, even.  And yet, because of how large of a task it can be, many will procrastinate rather than diving in. Writing or rewriting all of the title tags and meta descriptions, while working keywords into the copy, is a tremendous accomplishment for any mid- to large-sized […]

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Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2017 Edition

Posted @ Jan 10 2017 by Bill Slawski

Two years ago, I created a fun little SEO quiz.  At the time, I thought some of my friends would get a kick out of it; it took off and now has over 3,000 completions – wow! Given that two years in the SEO Industry is an eternity, I thought it was time for an update. There […]

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Semantic Topic Modeling for Search Queries at Google

Posted @ Dec 28 2016 by Bill Slawski

I came across some interesting papers at the Google Research pages on Topic modeling that I thought were worth sharing. One reminded me of Google’s use of co-occurrence of phrases in top ranking pages for different queries and how that could be used to better understand thematic modeling on a site. I wrote about that […]

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7 Leading Ladies of Social Media Offer Tips for 2017

Posted @ Dec 13 2016 by Kat Haselkorn

Social media has long been a fast-evolving field — and 2016 was no exception! This year, some BIG things happened. We lost Vine, Microsoft battled Salesforce to acquire LinkedIn for $26B, Instagram use continued to skyrocket, and Snapchat introduced their first hardware, Spectacles, for a totally immersive social experience. At Go Fish Digital, we strive to stay […]

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Google’s High Quality Sites Patent

Posted @ Dec 07 2016 by Bill Slawski

You may recognize the names of one of the inventors of the patent I am writing a post about. He had one of the most talked about Google Updates named after him. It is known as Panda. A Google Blog post about Panda refers to it as the “high quality sites” update; this patent talks […]

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surfing in carlsbad

Might Google Personalize Search Results Based upon Membership in Social Network Communities

Posted @ Nov 30 2016 by Bill Slawski

Might Google use information from social networks to personalize someone’s search queries and results, and improve their experience with the search engine? A patent granted to Google at the United States Patent and Trademark Office in early November describes a process that would allow for such personalization. The patent points out some potential problems that […]

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mapping distance for ranking

Google to Use Distance from Mobile Location History for Ranking in Local Search

Posted @ Nov 17 2016 by Bill Slawski

Ranking factors for local search (and Google maps navigation and business listings) differ from signals that might be used in Web Search. I’ve seen suggestions that requests for driving directions to a place be a possible indication of a place that should rank highly in local search. A patent application published this week points to […]

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Increase CTR with SEO Title Tag

How Title Tags Can Increase Your CTR

Posted @ Nov 15 2016 by Mia Ficken

Are you looking to increase Click-Through Rates (CTR’s) to your site from search engines? Before jumping straight to spending more on ads or doing massive rewrites on meta descriptions, there is one area you should spend some time working on: title tags. Some of the more important aspects of on-page optimization for as long as SEO […]

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Improve Yelp Ratings

How to Increase Your Yelp Rating Using Yelp’s 7 Content Guidelines

Posted @ Nov 01 2016 by Daniel Russell

This video explains Yelp’s 7 Content Guidelines and how you can use them to improve your Yelp rating. Transcript of Yelp Content Guidelines and Flagging Hello! My name’s Daniel Russell and here at Go Fish Digital we’ve made a series of videos about how your business can improve its Yelp star ratings and reviews. Today, I’ll […]

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