Go Fish Digital Blog
A Designer’s 5 Favorite Design Inspiration Sites
Being a designer and creating something new every day is challenging. Sometimes, ideas spark instantly. But other times? They can take hours or even days to develop. When this happens, it’s useful to step away from the project for a moment and look to others’ work to find a inspiration. Here’s a list of my […]
Effectiveness and Affinity as Search Ranking Signals (Better Search Experiences)
A blog post at Search Engine Roundtable last week told us that Google’s Ranking Algorithms Dynamically Change Based On Query & Context. That post was reporting about a conversation that took place during a Google Webmaster Central office-hours hangout with John Mueller from Google. John’s answer to search engine ranking signals in queries included the […]
4 Steps to Get a Local Knowledge Panel (plus a case study)
Local Knowledge Panels are crucial for brand searches. They help users find key information about local businesses such as their address, phone number, hours of operation, reviews and more. Having a local Knowledge Panel means you can better assist users in getting this information. They take up more screen real estate for branded queries, too. […]
How Bing Deeplinks & Google Sitelinks Differ
How a site may be listed in search results could make a difference as to whether a visitor becomes a customer of that site or not. If you search for the name of a site at Google, you may see sitelinks. If you search at Bing, you may see what they refer to as Deeplinks […]
How Google Predicts Autocomplete Query Suggestions are Updated
When Google suggests queries to search upon, based upon what is being typed in a search box, how does it come up with those suggestions? Google was granted an updated, or continuation patent this week at the US Patent Office, on the process by which they autocomplete query suggestions. The original version of the patent, […]
Google Searching Quotes of Entities
Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy Searching Quotes at Google There is a wide range of information that people search for on the Web, and I noticed a recently granted Google patent that focused upon […]
4 Factors That May Be Causing You To Lose Out on Digital Marketing ROI
An impactful digital marketing campaign can be a bit like putting together a puzzle. Your website, SEO practices, paid advertising, social media presence, and email marketing are all key parts of the puzzle. But, if the last and most important piece of the puzzle is missing, you could be losing out on a major opportunity […]
Is Your Brainstorm Bombing? These 5 Tools will Help
When you work in a creative content role, chances are a large portion of your work week will consist of brainstorming sessions. And, if you fit into the typical personality traits of a content creator, these brainstorms are likely one of the most fun parts of your day. Some crazy ideas come out when you’re […]
A Panda Patent on Website and Category Visit Durations
A couple of months ago, in June, I wrote the post, Click a Panda: High Quality Search Results based on Repeat Clicks and Visit Duration. In that post, I pointed out that Google search engineer Navneet Panda, whom the Panda update at Google was named after had worked on a few patents that focused upon […]
How Google Processes Queries: Entity Resolution Resources
The Web is filled with entities – information about people, places, and things. A search engine may collect knowledge about connections between entities. In the presentation, How Google Works, Google’s Paul Haahr told us that Google will try to identify entities that appear in queries. His presentation involves more than just crawling the Web and […]