Go Fish Digital Blog

Google Caffeine

Caffeine: Google’s Indexer

Posted @ Mar 23 2017 by Bill Slawski

Google search engine updates are often mysterious events, but sometimes I come across information in Google patents that provide some insights into how something works. One Google update that was aimed at making Google much faster than it had been was the Caffeine update, which was officially announced by Google in 2010 with this post: […]

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Egobait: 4 Types for Successful Content and Powerful Connections

Posted @ Mar 14 2017 by Jessie Butner

It’s a simple matter of human nature: people enjoy receiving compliments. Individuals want to hear that they are superstars in their industry, companies want to be told that their product is a success, and locals want to know that their city is the best place in the country. It is this innate desire for approval […]

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Go Fish Digital Location

Better Organic Search Results at Google Involving Geographic Location Queries

Posted @ Mar 09 2017 by Bill Slawski

Has Google gotten better at organic search results involving location queries? I first started looking at patents to help me with a site where the location of the business behind the site was very important to the business they conducted in organic search results. The patent I wrote about then was titled Assigning geographic location […]

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7-Random-but-Useful-Things-feat (1)

7 Random but Useful Things I Learned at Pubcon SFIMA 2017

Posted @ Mar 07 2017 by Kat Haselkorn

While most of us in the digital marketing world associate Pubcon with a raucous good time in Vegas every Fall, the Pubcon team recently partnered with the South Florida Interactive Marketers Association to host a smaller spin off of the main event. Last week I was fortunate enough to not only attend the conference but […]

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An evironmental search at Google

Google to Use Environmental Information in Queries

Posted @ Feb 22 2017 by Bill Slawski

At the beginning of 2015, I wrote about a patent that told us it would influence search results by media that you may have listened to before (radio, television, movies, and so on). That post was about Google Media Consumption History Patent Filed. I was reminded of that media consumption history patent by one about […]

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Groundhog Update

Did the Groundhog Update Just Take Place at Google?

Posted @ Feb 07 2017 by Bill Slawski

A story that ran at Search Engine Land a few days ago informed us of a possible new Algorithm at Google: Unconfirmed Google algorithm update may be better at discounting links and spam. Before I read that post, I had just read a new Google patent, and the post reminded me of the patent. The […]

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How Google May Identify Device Locations Using Magnetic Fields from AC Powerlines

Posted @ Jan 26 2017 by Bill Slawski

The Value of Knowing Location of Searchers to a Search Engine There are many reasons why it might be helpful for a search engine to know the location of a device that is performing a search, such as helping in location based searches or determining the best locations to take photographs at or identifying businesses […]

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Extracted Text from Images

Google to Extract Keywords from Image Text?

Posted @ Jan 19 2017 by Bill Slawski

A couple of years ago, I asked the question, Will Google Start Reading Text in Images on the Web Soon? I was writing about a patent from Google that described how the search engine might identify documents that matched visual queries. In a slightly different approach, a newly granted patent from Google describes how the […]

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How To Bulk Update Title Tags & Meta Descriptions

How To Bulk Import Title Tags And Meta Descriptions To Yoast

Posted @ Jan 19 2017 by Chris Long

Quality title tags and meta descriptions are important for SEO.  Imperative, even.  And yet, because of how large of a task it can be, many will procrastinate rather than diving in. Writing or rewriting all of the title tags and meta descriptions, while working keywords into the copy, is a tremendous accomplishment for any mid- to large-sized […]

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Bill Slawski’s Hardest SEO Quiz You’ll Ever Take – 2017 Edition

Posted @ Jan 10 2017 by Bill Slawski

Two years ago, I created a fun little SEO quiz.  At the time, I thought some of my friends would get a kick out of it; it took off and now has over 3,000 completions – wow! Given that two years in the SEO Industry is an eternity, I thought it was time for an update. There […]

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