How Google Responds to Queries when Ranking Search Results A patent from Google which was filed in 2019, and granted in 2021 goes over aspects of Google ranking search results (SERPs). This patent is assigned to Google,...
How To Improve Your Homepage’s Conversion Rate
The homepage is often the most visited page on a website, which makes it highly important for both new...
Google Describes a Machine Learning Model For a Searchable Index
Information Retrieval Ranking versus Machine Learning Ranking Search has historically ranked search results in response to query terms searchers...
What are the differences between SEO and Semantic SEO? SEO has always been marketing in the framework of the...
Google Speech Search Using Language Models
Way back in 2007, I wrote a post called Google Learning Speech Recognition for Voice Search from MTV? My...
The Best Social Media Platform For Influencer Marketing Campaigns
With new social media platforms growing in popularity and new creator tools emerging every day, there has never been...
SEO Turns to Data Graphs to Learn About the Web
The Web as a Data Graph is a New Direction for SEO Many of the articles that people writing...
Identifying and Addressing Drops in Organic Visibility
Working in digital marketing and, in particular, SEO comes with its own unique set of challenges. Client relationships, shifts...
User-Generated Content and Machine Learning at Google
Is Google the New Home for Machine Learning on the Web? I recently wrote about a patent from Google...