Go Fish Digital Blog
Google Images with Structured Data Actions and Annotations
Last year, I wrote about a new patent from Google that described New Visual Search Photo Features from Google. A rumor about new capabilities of Phone apps from Android accompanied a patent that described an object outline recognition search feature built into such apps. When we arrived at Google’s I/O 2017 Developer’s Conference, and Google […]
A Beginner’s Guide to Achieving Web Design Consistency
A Beginner’s Guide to Achieving Web Design Consistency The need to be consistent in web design is one of the first things many designers learn. And despite the fact that it is a core tenant of good design, consistency can be difficult to obtain. Whether that is due to the scale of the project or other […]
Google Running Vending Machines on the Cloud?
Jennifer Slegg, from the SEM Post, pointed me to this page about Google vending machines: Get a free travel item. I found it really interesting, as I didn’t know that Google was running vending machines in airports and giving away free stuff at them. It looks something like this: But, I’m questioning whether those vending […]
12 Things You Can Do Today To Get Quality Backlinks
Everyone wants more high quality, top-tier backlinks, but not everyone has the capabilities to make it happen. Classical link building strategies such as rebuilding large but out-dated popular resources as well as modern strategies like creating amazing content and pitching journalists and bloggers are very effective, but are beyond the resources for some. If that sounds like you, this post can help! […]
How to find winning content marketing ideas on Reddit
People have been getting together online to discuss common interests since the internet rolled out to just a couple thousand people in the late 80s. Forums, chat rooms, and message boards hosted these discussions into the 90s and early 2000s. But now that half of the world’s population has internet access, these discussion forums have […]
Are You Using Google Phrase-Based Indexing?
Phrase-Based Indexing can help a page become more relevant for specific query terms with the presence of co-occurring phrases upon it that are related to those queries; and anchor text pointed to that page using related phrases. Phrase-Based Indexing is something worked upon at Google since at least 2004. When Anna Lynne Patterson wrote the […]
It can be very difficult to know where to begin when starting a new SEO campaign. Sure, you may understand that external links are one of the key components of Google’s algorithm, but is that the thing you should be focused on first? Any data-driven SEO needs to have a reliable set of tools in […]
Google Updates Their One Box Patent
A continuation patent about Google Oneboxes shows how user experience data will likely play a larger role in determining whether or not a onebox appears for a set of search results, including oneboxes for fact repository queries, such as Featured snippets What We Knew About One Boxes In 2007, I wrote about a patent in […]
7 Common Online Reputation Management Questions: Answered
Another day, another brand in crisis. Whether it is Chipotle last year, United Airlines this year, or <fill in the blank> next year, there is no shortage of companies that have reputation issues to resolve. And while most aren’t as bad as dragging a concussed passenger off of a plane, even smaller issues can linger in […]
Local Query Suggestions Based Upon Where People Search
People search from many different places, and the things that they search for at some places may show up in search results as query suggestions. A recent Google patent tells us more about how the search engine might use information gathered from searches at different locations to help other searchers… When you perform a search […]