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Selecting Candidate Answer Passages

Ranking Passages at Google The Google I/O Developer’s conference was called off this year and a SearchOn2020 presentation from the company was held instead. Several announcements were made about new features at Google, many of which were...

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Weighted Answer Terms for Scoring Answer Passages

Posted @ Oct 14 2020 by

Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results. One type uses...

Relevance-Ordered Categories of Information in Search Results

Posted @ Sep 29 2020 by

Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet, Clark Kent most...

Task Search Suggestions at Google

Posted @ Sep 18 2020 by

A New Kind of Search Suggestions at Google Based on Tasks Google shows a set of drop down search...

5 Common Google Ads Mistakes You Can Fix Today

Posted @ Sep 16 2020 by

When reviewing our clients’ existing Google Ads accounts, we often notice the same issues are hurting campaign performance and...

Before You Hit Send: How to Maximize Your Outreach Preparation

Posted @ Sep 14 2020 by

Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When it comes to...

Apple Search is Already Here

Posted @ Sep 10 2020 by

Apple Search Starts with Siri Search In 2012, I wrote about the Apple Siri Patent application. The patent I...

SEO For SaaS: The Ultimate Guide

Posted @ Sep 08 2020 by

SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally...

5 Color Tools That Will Improve Your Design Accessibility

Posted @ Sep 07 2020 by

  Color plays a significant role in design; it helps create emotions, draw interest, and convey messages. Color is...

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