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Recent Blog Posts

How Customized Content Might be Shown in Google Knowledge Panels

How Customized Content Might be Shown in Google Knowledge Panels

A Google patent application published last month describes how the search results returned in response to...
New FTC Guidelines on Endorsements in Social Media

New FTC Guidelines on Endorsements in Social Media

When you see a recommendation made on Twitter or Pinterest for a product or a service,...
How Google May Identify and Rank Entity Attributes

How Google May Identify and Rank Entity Attributes

[caption id="attachment_3307" align="alignnone" width="608"] Upside down, inside out by Anish Kapoor at Phoenix Art Museum, Kevin...
Google Gets Real Time Search Results Patent

Google Gets Real Time Search Results Patent

Google has partnered with Twitter to bring back real-time search results, to Google, with tweets from...
Here Comes Applebot: The Start of Apple Web Search?

Here Comes Applebot: The Start of Apple Web Search?

A few days ago, Search Engine Land reported that Apple Confirms Their Web Crawler: Applebot in...
Google May Use Direct Answers to Fill Knowledge Graph Information Gaps

Google May Use Direct Answers to Fill Knowledge Graph Information Gaps

How does Google fill Knowledge Graph information gaps? How is it updated? One method has involved...
Bing Wants Mobile Friendly Websites Using Semantic Zoom

Bing Wants Mobile Friendly Websites Using Semantic Zoom

There has been a lot of buzz in the SEO community about Google releasing an update...
Semantic Query Suggestions at Bing

Semantic Query Suggestions at Bing

When someone searches at Bing, as they are entering their query into a search box, Bing...
Bing's Satori Associates Authoritative images of People Entities in Snapshot Panels

Bing’s Satori Associates Authoritative images of People Entities in Snapshot Panels

One of the biggest changes in SEO this year has been the evolution of search results;...
Structured Metadata Used by Google in Episodes and Song Results

Structured Metadata Used by Google in Episodes and Song Results

What is Structured Metadata? Sometimes certain searches at Google trigger unusual rich search results. We like...