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Recent Blog Posts

How to Improve Reviews for Multiple-Location Businesses

One of the most fundamental parts of your brand’s online reputation is customer reviews. Having a...

Will Google Help Video Creators with Video Optimization?

Will Google Start Offering Video Optimization Suggestions? A patent application originally filed in October of 2013,...

Solutions To Avoid Five Common CRO Mistakes

As a marketer, you spend a lot of time thinking about how to bring traffic to...

Where Query Images That Accompany Query Answers Are Selected From?

Where Do Query Images in Search Come From? Query Images may be selected from the same...

How to Optimize for Voice Search

Voice search has changed a lot since Apple released Siri in 2011. Back then, Siri was...

Ranking Search Results based on Information Gain Scores

What are Information Gain Scores? A different way of ranking sources of information responsive to search...

Why it’s Important to Build a Team with Diverse Career Backgrounds

Digital marketing is an interesting industry, specifically the link-building aspect of it. I try to explain...

Word Sense Disambiguation Using Neural Networks

Word Sense Disambiguation Helps Google Understand the Meaning of a Word on a Page About 40%...

A Native Application Vertical Search Engine at Google

Google was granted a patent last week that is about a search engine that can do...

Here’s Why You Should Handoff Your Pitch to Another Team Member

In a recent blog post, I briefly covered a strategy the content promotion team here at...