Jessie Butner

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Expanding Our Knowledge Outside of the Office: Go Fish Digital Book Recommendations

Posted @ Sep 06 2019 by Jessie Butner

Inspiration can come from the strangest of places. I’ve had creative breakthroughs while at the gym, walking down the street, or while sitting on my sofa watching Netflix. Oh, and you can’t forget the thoughts that come to us while in the shower.  I’m incredibly thankful I work for a company that encourages continued learning. […]

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3 Principles of Influencer Marketing Every Organization Should Follow

Posted @ Jun 20 2019 by Jessie Butner

At Go Fish Digital, our team is made up of professionals whose interest in digital marketing goes beyond the nine to five and into the realm of personal passions. For this reason, our employees often have a unique approach to marketing strategies and even build out principles for success in their field. Earlier this year, […]

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Instagram Updates Bring Both Fear and Excitement to the Influencer Industry

Posted @ May 20 2019 by Jessie Butner

Instagram has come a long way since launching in October 2010. A tool that used to be for amateur photographers turned into a stepping stone for countless creators to become “insta-famous” and make a living as an influencer. Every once in a while, the beloved social platform announces major changes. Some of those changes catch […]

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How to Measure the Success of Your Influencer Campaigns

Posted @ Apr 24 2019 by Jessie Butner

At Go Fish Digital, we like to break our influencer campaigns down into four phases: Preparation (this includes the identification of influencers, competitor research, and setting a budget) Campaign Management (agreement forms, campaign briefs, approval processes, and monitoring content) Reporting (both as an on-going basis and as a wrap at the end of a campaign) […]

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How To Avoid Influencer Marketing Failure with the Perfect Campaign Brief

Posted @ Oct 11 2018 by Jessie Butner

You’ve finally done it: you’ve convinced your boss that influencer marketing is an important part of your company’s marketing strategy for 2019. Implementing a process to work with influencers is an important aspect of staying relevant in today’s social-focused society. After all, 67% of marketers increased their budget for Influencer Marketing in 2018. So, congratulations […]

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Digital marketing brainstorm

Is Your Brainstorm Bombing? These 5 Tools will Help

Posted @ Aug 04 2017 by Jessie Butner

When you work in a creative content role, chances are a large portion of your work week will consist of brainstorming sessions. And, if you fit into the typical personality traits of a content creator, these brainstorms are likely one of the most fun parts of your day. Some crazy ideas come out when you’re […]

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Egobait: 4 Types for Successful Content and Powerful Connections

Posted @ Mar 14 2017 by Jessie Butner

It’s a simple matter of human nature: people enjoy receiving compliments. Individuals want to hear that they are superstars in their industry, companies want to be told that their product is a success, and locals want to know that their city is the best place in the country. It is this innate desire for approval […]

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