Search Engine Marketing

Driving Search Traffic Through Intelligent Paid Marketing

Proper setup and management of Search Engine Marketing campaigns can be difficult due to the constant changes in seasonality, competition, and the bidding system. We break down PPC into a structured, detailed process that maximizes ROI for our clients.

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Pay Per Click (PPC)

An effective PPC campaign is comprised of more than a simple text-based ad and a small selection of keywords. Our data-driven campaigns execute on the strategies and tactics needed to maximize ROI on your search engine marketing and PPC advertising efforts.

 

Running a profitable PPC campaign requires a significant amount of time and experience. Taking a “set and forget” approach can be costly. Because you are paying for each click, it’s imperative to drive high quality traffic.

 

Our team of PPC strategists conducts regular, ongoing performance tuning of each campaign aspect, from bids and ad copy to keywords and geography targeting, in order to optimize cost per conversion.  By understanding your goals and how you want consumers to engage with your website, we are able to leverage search engine marketing to achieve results.

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Campaign Management

There are a number of different ways to advertise online. Design campaigns that will best reach your target customers.

Keyword Research

Identify popular words and phrases used by searchers to find your product and service offerings. 

Audience Selection

Advertise to your target audience through specific search phrases, geographic locations, and online publications.

Ad Development

Create Ad Copy that attracts user engagement. Utilize display ads created by award winning designers.

Landing Page Optimization

Don’t just attract, convert. Optimized landing pages are the key to successful digital advertising campaigns.

Reporting

Key Performance Indicators are identified and tracked to ensure continual Return on Investment.