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Recent Blog Posts

How to Create a Flat Illustration in 5 Steps

Flat illustrations are all of the rage these days, and can be a great way to...

Using the Heart Framework to Plan, Track, and Measure Goals on Your Site?

How Does Google Use the Heart Framework to Set Goals for Their Sites? I often write...

Google Phrase-Based Indexing Updated

Google has updated one of their most important patents today What Phrase-Based Indexing Covers When a...

Microsoft Patents Food Logging via Images

Microsoft Targets Food Logging of Nutritional Meals I've been trying to watch what I am eating...

Disambiguating Search Input Based On Context of Input

"Hey Google; New York, New York!" Google hears a query for "New York, New York." Does...

How Google’s Job Search Engine Uses Machine Learning

I've had some people ask me recently why I think it is important to share patents...

Google Granted Patent for ‘Predicting User’s Needs for a Particular Context’

Stop Guessing Query Terms and Start Predicting User's Needs Usually, when someone uses a search engine,...

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

Context Facts Tell Us How Entities are Related Google provides an example of how a site...

5 Content Marketing Mistakes You’re Probably Making

With the exponential growth in content marketing, there’s a lot of competition out there and ensuring...

Answering Questions with Structured Data

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...