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Recent Blog Posts

Search Term Report Changes: 3 Ways To Supplement Lost Search Term Data

In September 2020, Google Ads announced that only search terms that “a significant number of users...

Selecting Candidate Answer Passages

Ranking Passages at Google The Google I/O Developer's conference was called off this year, and a...

Weighted Answer Terms for Scoring Answer Passages

Featured Snippets that Answer Questions Google shows several different types of featured snippets in search results....

5 Color Tools That Will Improve Your Design Accessibility

  Color plays a significant role in design; it helps create emotions, draw interest, and convey...

Relevance-Ordered Categories of Information in Search Results

Relevance Ordered Categories for Search Results on Mobile Devices? As a reporter for the Daily Planet,...

5 Common Google Ads Mistakes You Can Fix Today

When reviewing our clients’ existing Google Ads services, we often notice the same issues are hurting...

Task Search Suggestions at Google

A New Kind of Search Suggestions at Google Based on Tasks Google shows a set of...

Before You Hit Send: How to Maximize Your Outreach Preparation

Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...

Apple Search is Already Here

Apple Search Starts with Siri Search In 2012, I wrote about the Apple Siri Patent application....

Google Newscasts from Google News – More Diversity Around Topics

Google Newscasts - Topic Related News Cards Presented Together Google is taking steps to bring us...