Content Marketing Strategies To Drive Results

We deliver higher traffic, more leads, and heightened brand-awareness.

What we do

Our expert team of content strategists, copywriters, graphic designers, and developers know that content is king. We plan and implement creative content campaigns, new websites, digital promotion strategies, and cross-channel marketing for your brand. Our content marketing team aligns with your goals and conducts audits of your current content to ensure we build on the brand foundation you’ve already created while also providing recommendations for your in-house content creators.

Content should provide value; content marketing is how you get this valuable, relevant content to your audience. Your content marketing strategy addresses the “how” of delivering your content, while your digital content marketing efforts address the “why” of your content.

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How We Do It

  • By leveraging trends in the news cycle and monitoring the newest social media platforms, our team will position your content for the highest chance at virality.
  • Our award-winning designers work to match your branding with audience-targeted messaging as we determine what your competitors are doing well and what they’re missing through competitor analysis.
  • We take a scientific approach, making sure that metadata schemas, keyword research, and advanced analytics are used to optimize the content we create and prepare it for your target audience.

Creative Content Overview

Campaign Strategy & Planning

Identify popular industry topics and leverage the newscycle to put together a customized content strategy with a set number of individualized creative campaigns.

Content Marketing & Distribution

Promote content to pre-selected audience which includes social influencers, reporters, and industry experts to amplify reach.

Social Media Amplification & Advertising

Optimize content for social platforms and utilize social media management tools to promote creative content to a targeted audience.

Microsite Design & Development

Create a useful, educational, interactive site that provides value to your customers, with the goal of driving traffic and brand awareness.

Copywriting

Strategically build out content for blogs, websites, and creative campaigns that reflects the brand’s voice while encouraging engagement and conversions.

Analytics & Reporting

Summarize campaign performance by measuring stats related to traffic, backlinks, engagement, and leads, and compile the data into a conclusive report.



What We Did: An Example

 

What’s the most popular cocktail in your state?


Our client, Versus Reviews, wanted to boost traffic, increase brand awareness, as well as obtain backlinks to their site. In our experience and as a result of other campaigns, we know that maps have a great success rate in terms of journalist pickup. A map of the most popular cocktails around the country by state hadn’t been done in several years, so our creative team capitalized on this content gap. Light hearted yet data driven, the insights from this map were digestible and newsworthy.

The news coverage of this campaign resulted in 176 backlinks from a variety of websites including high domain websites. The map syndicated through radio station websites, national news outlets, and niche blogs. Additionally, someone made a YouTube video about the map. After our social promotion on Reddit, a San Diego news anchor even mentioned the map on air.