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Recent Posts

4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks

4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks

Creative campaigns with a link building component are an investment, both in time and money.  So,...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation

Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
What Our Team Learns By Switching Job Roles Every Year

What Our Team Learns By Switching Job Roles Every Year

If you’ve ever seen The Parent Trap, you’re probably aware that switching places can be complicated...
How We Utilize Data To Improve Our Marketing Campaigns During COVID

How We Utilize Data To Improve Our Marketing Campaigns During COVID

  The COVID-19 pandemic has impacted the lives and work of people worldwide, and the Go...
How To Pick Writers For Your Campaign

How To Pick Writers For Your Campaign

So, you’ve been given a new campaign and you have an opportunity to knock this project...
Why it's Important to Build a Team with Diverse Career Backgrounds

Why it’s Important to Build a Team with Diverse Career Backgrounds

Digital marketing is an interesting industry, specifically the link-building aspect of it. I try to explain...
Here’s Why You Should Handoff Your Pitch to Another Team Member

Here’s Why You Should Handoff Your Pitch to Another Team Member

In a recent blog post, I briefly covered a strategy the content promotion team here at...
8 Common Questions About Link Building Answered

8 Common Questions About Link Building Answered

When they hear the term link building, many digital marketers think of tactics like blogger outreach...
Offensive Content Classification at Google

Offensive Content Classification at Google

Sometimes Some Words May Be Offensive or Non-Offensive Based on How They Are Used In some...
A Digital PR’s Guide to Using Google Alerts

A Digital PR’s Guide to Using Google Alerts

Digital marketers are able to track an insane amount of keywords, mentions, rankings, and more with...