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Recent Posts

How to Write Content that Gets Media Coverage - Content Writing Tips

How to Write Content that Gets Media Coverage – Content Writing Tips
May 17, 2021
by Mike Miller
You’ve brainstormed with your team, selected a promising content campaign idea, collected mountains of data, and...
4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks

4 Reasons Why Your Link Building Campaign Isn’t Building Backlinks
Nov 20, 2020
by Rebecca
Creative campaigns with a link building component are an investment, both in time and money.  So,...
Before You Hit Send: How to Maximize Your Outreach Preparation

Before You Hit Send: How to Maximize Your Outreach Preparation
Sep 14, 2020
by Kalina MacKay
Pitching is about more than sending emails, crossing your fingers, and hoping for the best. When...
What Our Team Learns By Switching Job Roles Every Year

What Our Team Learns By Switching Job Roles Every Year
Aug 13, 2020
by Devon Cameron
If you’ve ever seen The Parent Trap, you’re probably aware that switching places can be complicated...
How We Utilize Data To Improve Our Marketing Campaigns During COVID

How We Utilize Data To Improve Our Marketing Campaigns During COVID
Aug 10, 2020
by joshk
  The COVID-19 pandemic has impacted the lives and work of people worldwide, and the Go...
How To Pick Writers For Your Campaign

How To Pick Writers For Your Campaign
Jul 28, 2020
by Kara Taylor
So, you’ve been given a new campaign and you have an opportunity to knock this project...
Why it's Important to Build a Team with Diverse Career Backgrounds

Why it’s Important to Build a Team with Diverse Career Backgrounds
Jun 03, 2020
by Tina Irizarry
Digital marketing is an interesting industry, specifically the link-building aspect of it. I try to explain...
Here’s Why You Should Handoff Your Pitch to Another Team Member

Here’s Why You Should Handoff Your Pitch to Another Team Member
May 12, 2020
by Alex Gaines
In a recent blog post, I briefly covered a strategy the content promotion team here at...
8 Common Questions About Link Building Answered

8 Common Questions About Link Building Answered
May 08, 2020
by Emily
When they hear the term link building, many digital marketers think of tactics like blogger outreach...
Offensive Content Classification at Google

Offensive Content Classification at Google
May 06, 2020
by Bill Slawski
Sometimes Some Words May Be Offensive or Non-Offensive Based on How They Are Used In some...