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Recent Posts

The “Wisdom” Of The Crowd: 3 Ways To Use Reddit As A Campaign Resource

The “Wisdom” Of The Crowd: 3 Ways To Use Reddit As A Campaign Resource

We use Reddit as an essential part of our marketing and promotion strategy at Go Fish...
How to Build a Thorough Media Outreach List

How to Build a Thorough Media Outreach List

When promoting a content campaign for a client, it is always important to have an extensive...
An Intro to Your First Link Building Campaign

An Intro to Your First Link Building Campaign

No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you...
The 2019 Go Fish Digital Reporter Pitching Survey

The 2019 Go Fish Digital Reporter Pitching Survey

Love it or hate it, pitching is a key component to public relations and digital marketing....
How to Overcome Brainstorming Block

How to Overcome Brainstorming Block

On my team, every good campaign begins with a fruitful brainstorm. Believe it or not, some...
Pitch Smarter

Pitch Smarter, Not Harder: 3 Ways to Improve Your Outreach

Pitching smarter and not harder sounds easy, right? Wrong.  Something I’ve learned during my time on...
What Game of Thrones Taught Us About Marketing

What Game of Thrones Taught Us About Marketing

A couple of months ago, the final episode of a little show called Game of Thrones...
The Art of the “No” 101: Dealing With Rejection From Editors

The Art of the “No” 101: Dealing With Rejection From Editors, Publishers, and More

How persistence is necessary for getting your content out there If you’re like the rest of...
5 Lessons from Working in News That Make Me a Better Marketer

5 Lessons from Working in News That Make Me a Better Marketer

If you’re looking to change your career path and transition from one industry to another, it...
How to Find Winning Content Marketing Ideas on Reddit

How to Find Winning Content Marketing Ideas on Reddit

People have been getting together online to discuss common interests since the internet rolled out to...