A Conversion Focused Approach
At Go Fish Digital, revenue and leads are our primary KPIs. Whether you’re looking to drive more SQLs or identify a scalable lead generation strategy, our paid media team will have your conversion goals top of mind. We work with you to identify the KPIs that drive business results and develop our PPC strategies to meet those objectives.
Reduce Wasted Ad Spend
As PPC campaigns scale, it’s extremely common for wasted ad spend to occur. Google ads campaigns may bid on queries that don’t convert and paid social might not be driving expected results. We’ll review your existing PPC campaigns to find instances of wasted ad spend on low performing ad campaigns or queries that aren’t relevant to your business.
Integrated Marketing Reporting
In B2B, it’s extremely common for teams to track core conversions outside of just Google Analytics. Our PPC team has experience in working with other marketing technology in order to accurately report on the campaigns that are driving your business goals. Our team has experience working with platforms such as:
- HubSpot
- Salesforce
- Domo
- Looker
Stay Top Of Mind With Retargeting
In B2B industries, the sales and marketing cycle are notoriously long. It can sometimes take months between the first impression of your brand to a customer finally converting. For this reason, retargeting is an extremely important component of a B2B PPC strategy. Retargeting allows your ads to display to users who have already visited your site. This allows your brand to stay top of mind until the right moment when users are ready to engage.
Landing Page Optimization
It’s important to ensure that your campaigns are doing more than just driving traffic. Ensuring that your landing pages convert into qualified leads is equally as critical. At Go Fish Digital, we’ll provide your team with recommendations and insights to improve the conversions of your key landing pages. Our PPC team will analyze your site data and then partner with our award-winning designers to ensure that your landing pages follow conversion best practices.
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