As an SEO, Google Chrome is the browser I utilize the most. Not only does it work well, but using Google’s browser also allows me to gain a better understanding of the search engine itself. If you’re currently using Chrome and have not taken advantage of the endless extensions available to you, then you’re missing out! Whether you’re an SEO, web developer, or general digital marketer, the extensions listed below are sure to come in handy.
What Are Chrome Extensions For SEO?
Google Chrome extensions are integrated software programs users can install to improve their overall browsing experience. These can be customized to create the best setup for each individual user and their needs – like a pocket knife for browsing! For reference, Chrome extensions appear in line with the address bar on the right-hand side of the Chrome interface. In addition, most of these tools can be found in the Google Web Store.
The SEO Chrome extensions detailed here are those that I have found to be most useful for my work, however, there are also a few that help me in everyday life as well. Installing an extension takes no time at all and they can increase your efficiency tenfold. Check out the best SEO Chrome extensions below to up your browsing game!
This is by far the most-used extension I have, and it makes SEO inspection a snap. This tool has it all when it comes to individual page evaluations. It allows you to check on key SEO elements and even provides helpful warnings for problem areas. Just a few of the components it displays include metadata, headers, alt text, and canonicals. If you’re an SEO, this is a definite must-have Chrome extension.
This extension is also invaluable for every SEO or web developer. It displays a drop-down list of server response codes and associated URLs, which can be copied. This allows you to be aware of every redirect and 404 error without performing a full crawl of the site. It is especially helpful when identifying and resolving redirect chains or redirects with too many hops.
The Wayback Machine allows you to view archived versions of webpages. This function can provide valuable insights into why a page may be performing a certain way. Additionally, being able to see where it came from gives you a much greater perspective of the site. With that background information in mind, you can thoughtfully strategize the direction it should take moving forward.
As an SEO, when I encounter a new site, I want to see what I‘m working with. This means the first things I want to check are the systems being used. Wappalyzer makes this a breeze by immediately showing the variety of technologies that are being utilized by the site. From the CMS to the SEO plugin, Wappalyzer can give you a peek into the back end.
The SERP Counter is so simple yet effective. It helps put SERPs into perspective, especially when queries result in links being pushed further down the page. In addition, it’s a great visual to share with others so they can know where the site stands. As SERPs have evolved, the SERP Counter makes them easier to understand.
With the Check My Links extension, you get a fast track look at the state of links across individual pages. This tool will highlight valid links, redirects, invalid links, and more which makes optimizations that much easier. The Meta SEO Inspector (the first tool listed) displays the anchor text for each individual link as well, which is another example of how these tools work in unison.
The NoFollow Referrer extension is also helpful when you want to identify potentially problematic links. It works by outlining no-follow and do-follow links so you’ll know which links are being crawled, and those that may not be. Furthermore, it saves you a trip into Google Search Console by pointing out no index HTML tags as well.
Being able to view how a browser renders a page is critical for SEOs who are trying to understand how search engines see the content. This convenient extension displays the raw source code, the rendered source code, and a comparison of the differences between the two.
Last, but certainly not least, the humble Word Counter is my go-to. I frequently take advantage of this tool when writing or evaluating metadata to ensure I’m using the full available character count while avoiding potential truncation. I also like to use it in competitor comparisons to determine if page length is a commonality among top-ranking URLs.
With each of these Chrome extensions in your back pocket, you are sure to make new SEO discoveries. I speak for myself and my fellow SEO team members when I say these tools greatly impact our everyday work and allow us to communicate our findings more efficiently. While these are the most valuable SEO extensions, there are a few others I’d like to recommend for more general use. These are less technical but no less useful!
Each of the extensions noted below can be helpful for any marketer or web user in general. These can definitely save you a few headaches and clicks so you can get more done!
With this fantastic tool, you can search for multiple queries at once and have all the SERPs appear in different tabs. You can also open several pages in different tabs at once. This has been a critical tool during competitor research when I’m reviewing numerous competitor pages and it is also helpful during keyword research when I’d like to take a look at a variety of SERPs.
This is another invaluable tool similar to the one mentioned above. With Copy All URLs, you can select multiple Chrome tabs by holding “shift” then click the extension. Once copied you can paste all associated URLs wherever you need them to go.
When I’m working on improving site speed, I frequently download images in order to resize and compress them appropriately. All too often, I find I have downloaded a WebP file which makes this process more difficult. This little trick allows you to download any image as a PNG and avoid the annoying discovery of a WebP in your downloads folder.
Honestly, if you aren’t using Grammarly, what are you doing? Grammarly is the spell check of this decade and I’m not sure how I ever survived without it. The “New Document” feature is also immensely valuable for writing and reviewing copy. It allows you to see word count, reading time, and readability in addition to the spelling and grammar corrections.
If you’ve now installed each of these extensions, you likely have a lot going on at the top of your browser. As such, I‘ll leave you with this parting extension gift. If your extensions are ever acting funky or you need to view a page without them (ad blockers are common culprits here) this extension will turn them all off at once. You can turn them all back on easily, but be sure to put this in a spot where you will not click it accidentally.
With all of that being said extensions can also add a lot of weight to Chrome. In order to avoid overly taxing your browser be sure to audit your extensions every few months. By doing this you can remove those you’re not using or deactivate extensions that aren’t used often while keeping them around for the rare instances they are needed.
Now that you know all the best extensions, go forth and be a better marketer, developer, or SEO! There are thousands of other SEO Chrome extensions waiting to be discovered as well. If you find another extension that is helpful, let us know below. Learn more about how our SEO team is always striving to find new ways to improve our technical insights by getting in touch with us today!
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