How To Use The Scraper Extension For SEO

Hi, I’m Chris Long, and welcome to another episode of “60-Second SEO”.

Today we’re going to talk about a great Chrome extension that’s really helped improve my productivity as an SEO. It’s called Scraper.

It’s a really great tool to quickly extract any information you want from a given page. So I’ve added this to Chrome, and I can start accessing it by right-clicking different elements on a page.

So let’s say I wanted to extract information from the Okta site about their navigation. So you click on their navigation, right-click. And here I can see a “Scrape Similar”. I’m just going to click that, and you can see it automatically grabs all of their different navigation items in that list.

I could even play around with the regex a little bit. click “Scrape”. and now I’ve quickly extracted over 30 different navigation elements in about 10 seconds. You can also use this for other elements as well. Let’s say I wanted to start scraping down some of their blog heading tags. Once again, highlight and click, “Scrape Similar”. and here you can see it’s scraping down all of the different H2 tags that it finds on the page.

So a really powerful way to quickly get information that you want from a page without having to manually copy, paste, or write custom code in order to be able to do so.

About Chris Long

Chris Long is the VP of Marketing at Go Fish Digital. With 10+ years of SEO experience, Chris works unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Chris has advised on the search strategies for clients such as GEICO, Adobe & The New York Times. He is a contributor for Moz, Search Engine Land, and Search Engine Journal. He is also a speaker at industry conferences such as MozCon, SMX East, BrightonSEO and more.