How To Find Internal Linking Opportunities With Screaming Frog

Transcription: 

Hi, I’m Chris Long with Go Fish Digital and welcome to another episode of “60-Second” SEO.

Today we’re going to talk about how to find internal linking opportunities at scale by using Screaming Frog.

So let’s use the Go Fish Digital site as an example. Let’s say we wanted to find internal linking opportunities with the text “duplicate content”. We can actually use Screaming Frog to do this.

What you’re going to want to do is open up Screaming Frog and go to “Configuration” and then go here to “Custom” and then choose “Custom Search”. It’s going to allow us to search any text we want that’s on our website.

Here I went and entered “duplicate content”, selected “HTML” and then selected “Okay”. Then had Screaming Frog run through a crawl. I scroll down here to this “Custom Search”. I can go to my first search option and here you can see Screaming Frog is going to pull all the different pages where we use the text “duplicate content”.

Now we have a quick and easy way to find internal linking opportunities where we know that anchor text already exists on the page. This can be a great use of Screaming Frog to find these internal linking opportunities at scale.

About Chris Long

Chris Long is the VP of Marketing at Go Fish Digital. With 10+ years of SEO experience, Chris works unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Chris has advised on the search strategies for clients such as GEICO, Adobe & The New York Times. He is a contributor for Moz, Search Engine Land, and Search Engine Journal. He is also a speaker at industry conferences such as MozCon, SMX East, BrightonSEO and more.