How Nordstrom Effectively Uses Pagination

Transcription: 

Hi, everyone. I’m Chris Long with Go Fish Digital. And welcome to another episode of 60-Second SEO.

Today I’m going to talk about a great implementation of pagination that I’ve seen on the web and have really liked the approach for quite some time.

I’m on the Nordstrom site right now, on their Skincare category page. They have a lot of different products that actually have over 4,000 different items, which, if you’re thinking about it in terms of just how many products they would have, that’s going to create a large amount of pagination.

So they do something pretty intelligent. So here they list in their pagination kind of the first four links, but then they link to number 59, which is the last page of the series. I really like this approach because this gives Google access to all these products.

Like, these products would normally be buried way deep in the architecture if they had gone and just linked only to the first three pages. But now, since they’ve provided that last link, Google can easily crawl from both ends. Google can now crawl this content, it can crawl content on page 58 easier and page 57.

And it’s just a really smart approach to how they handle their pagination and allow Googlebot to crawl from both ends of the series.

About Chris Long

Chris Long is the VP of Marketing at Go Fish Digital. With 10+ years of SEO experience, Chris works unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Chris has advised on the search strategies for clients such as GEICO, Adobe & The New York Times. He is a contributor for Moz, Search Engine Land, and Search Engine Journal. He is also a speaker at industry conferences such as MozCon, SMX East, BrightonSEO and more.