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Recent Posts

Does Google Use Schema to Write Answer Passages for Featured Snippets?

Does Google Use Schema to Write Answer Passages for Featured Snippets?
Jan 24, 2019
by Bill Slawski
Answer Passages and Featured Snippets There hasn't been an answer to this question about featured snippets...
Structured Entity Information in Search Results

Structured Entity Information in Search Results
Nov 19, 2018
by Bill Slawski
I had a chance to visit Milan, Italy last week, and talk about SEO at the...
How Rich Results May be Chosen and Created (Granted)

How Rich Results May be Chosen and Created (Granted)
Sep 25, 2018
by Bill Slawski
Added December 17, 2019 The patent this post is about has been granted today and can...
How Google May Use Reviews to Learn About Entity Attributes

How Google May Use Reviews to Learn About Entity Attributes
Sep 05, 2018
by Bill Slawski
About Entity Attributes When we see Google talk about the properties of different entities, they often...
Building Knowledge on the Web

Building Knowledge on the Web
Jul 16, 2018
by Bill Slawski
[caption id="attachment_5163" align="alignnone" width="700"] Knowledge Panels tell us about the entities we search for on the...
My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)
Apr 02, 2018
by Bill Slawski
Context Facts Tell Us How Entities are Related Google provides an example of how a site...
Answering Questions with Structured Data

Answering Questions with Structured Data
Mar 20, 2018
by Bill Slawski
Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...
SEO Moves From Keywords to Ontologies and Query Patterns

SEO Moves From Keywords to Ontologies and Query Patterns
Mar 05, 2018
by Bill Slawski
From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...
Google Changes How they Understand Place Names in a Knowledge Graph

Google Changes How they Understand Place Names in a Knowledge Graph
Feb 15, 2018
by Bill Slawski
Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...
Related Entity Scores in Knowledge Based Searches

Related Entity Scores in Knowledge Based Searches
Feb 12, 2018
by Bill Slawski
"The perfect search engine would understand exactly what you mean and give you back exactly what...