The Best 7 Online Reputation Management Tools for 2024

Posted in: General | Reputation Management

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In the midst of Google algorithm updates and the ever-growing popularity of online reviews, the landscape of online reputation management is evolving. Businesses big and small are quickly understanding the importance of monitoring their online reputation, but can get overwhelmed when it comes to actually tracking their mentions. Luckily, we’ve tracked down the top 7 reputation management tools you should know about in 2024, so you and your business can have the edge in the digital realm. 

What is Online Reputation Management?

Online reputation management (ORM) is the process of monitoring and improving a business or individual’s online presence. The goal of reputation management is to fill the search engine results page (SERP) with positive content to give potential clients a great first impression. Reputation management also aims to help clients address and respond to negative feedback to improve business practices and resolve client issues. 

Check out our Ultimate Guide to Online Reputation Management to learn more.

Top 7 Tools For Online Reputation Management

Whether you’re an individual or part of a large corporation, managing your online reputation is no small feat. Luckily, there are some great tools online that can help you monitor and optimize your online presence more effectively. We’ve compiled a list of our top 7 online reputation management tools below. Oh—and they’re all free!

1. Detailed SEO

Detailed SEO is an reputation management extension that allows you to get a quick overview of several SEO elements on a page, including… 

Screenshot of a tool called Detailed SEO that shows some of the features of the tool

When working on a business’ online reputation, it’s important to have all existing owned content optimized. This not only helps that content rank higher for your target keywords, but it also ensures that the user experience, content, and branding of the site are high-quality.

Using the Detailed SEO tool, you can look into ways to improve your website, such as updating the metadata, checking that all images have alt text, ensuring that the site is indexed, checking for broken links, and so much more. It will also help identify any bugs as well as areas for optimization, such as including your target keywords in the meta description.

2. YCS

Youtube Comment Search provides you with a quick way to search through hundreds of YouTube video comments. 

Screenshot of a tool called Youtube Search Console showing the functionality of the tool.

Social media management can be tedious, and while there are analytics already integrated into each social platform, they don’t help when it comes to non-tagged mentions. This becomes even harder when a video increases in popularity, leading to hundreds or even thousands of comments to sift through.

With this helpful YouTube plugin, you can easily search for mentions of your brand in the video’s comments and transcript. Not only will this aid in finding any negative mentions of your brand that need to be addressed, but it can also help you identify whether a vaguely titled video actually mentions your brand at all. 

3. Filmot

The Filmot tool allows you to search through both auto-generated and manual transcripts across hundreds of YouTube videos.

Screenshot of a tool called Filmot that shows the tool's functionality.

How do you find actual videos about your brand if it’s not directly mentioned in the title? YouTube search features are pretty good, but you can’t guarantee that every single mention of your brand will come up from an organic search.

This is why the Filmot startup was created. With this tool, you can search both YouTube titles and YouTube transcripts to find those sneaky mentions that you may have never seen otherwise. The tool searches through multiple languages and offers numerous filtering abilities to get as detailed as you’d like in your search. 

4. ChatGPT

OpenAI’s ChatGPT tool has many uses, from content creation to debugging complex lines of code. 

Screenshot of ChatGPT's reply to the question "what does chatgpt do"

We have only scratched the surface of AI chatbots’ potential, but there are already plenty of great uses specific to ORM and SEO. The free version of ChatGPT can play a major role in streamlining business strategies, especially for small businesses or even one-man startups.

Use this tool to bounce business ideas off of or ask for advice on how to properly and professionally respond to negative customer feedback. Need alt text for a large number of photos? Ask ChatGPT to write it for you; it can analyze images. 

The tool is also helpful for coming up with engaging social media captions or ideas for social media posts in general. There are endless possibilities, so our biggest tip is to just play around, try asking the same question in different ways, and see where a tool like ChatGPT can take you! 

5. Yelp Improvement Calculator 

Go Fish Digital’s Yelp Improvement Calculator is a tool for identifying the number of new positive reviews needed to improve one’s overall star rating on Yelp. 

Screenshot of Go Fish Digital's Yelp Improvement Calculator

Yelp is arguably one of the trickiest review platforms to manage. From the ominous review filter to the no-soliciting rule, many businesses feel lost when they see low ratings for their Yelp page. Something we are often asked is, “How many positive reviews is it going to take to get an x star rating?” 

While it can be difficult to give a precise estimate, this tool can get you pretty close! Simply input the current number of reviews of each star rating,  your desired overall rating, and hit “Calculate.” 

Once you have a general idea of how many new 5-star reviews you’ll need, you can plan a more detailed marketing strategy and set milestones toward your review goal. The Yelp Calculator can also help you better understand how much weight each star rating holds in regard to the overall star rating. 

6. Google’s Spam Report 

Google’s Spam Report allows you to submit 1 or more URLs to report any spammy content you may come across.

Screenshot of Google's Spam Report tool.

When conducting an audit of your online reputation, it’s important to look at negative content ranking within the first three pages. Occasionally, spammy content such as random one-page sites, link farming sites, or low-quality news sites can rank for your target keywords, harming your overall reputation.

Using Google’s spam report tool, you can collect these URLs and report them as spam. After entering the URL and reasoning for reporting, you may get an additional set of questions (as pictured above) to help Google understand what exactly is spammy about the page. You can also put optional notes before submitting the form to include any other relevant information, such as the keyword that this page is ranking for. In combination with Google’s March 2024 algorithm update, you should be seeing less and less spammy content over time. 

7. Google’s Alerts

Google’s Alerts allows you to put in any keyword or keyphrase you’d like to track, then sends you periodic updates on any recent news, articles, or other activity related to that keyword in the SERPs.

Screenshot of Google Alerts tool

Not everyone has the time to Google themselves or their business on a daily basis, especially if you own multiple businesses or have a wide range of target keywords you want to keep track of. Even if you do manually search, you may still miss an alert or get to it late.

That’s where Google’s Alerts come in. Using quotations, you can set up alerts for any and all keywords relevant to your business. This can include your business’s name, CEO, a specific product name, or really anything at all. Once set, Google will send you periodic alerts every time that keyword is mentioned in a new piece of content. This is especially helpful for any businesses that get mentioned in a lot of third-party news or blog content. You can also customize the alerts to get them the moment something is posted or have them aggregated into a once-a-week list of all mentions. You can even use it to keep track of your competitors as well!

Other Helpful Reputation Management Tools

Although these reputation management tools are not free, they can be very helpful for automated research, data analysis, and management.

  • Keyhole – Monitor online mentions and chatter about your brand. Keyhole allows tracking for numerous social media sites, blogs, and more. Keyhole also applies an auto-generated sentiment to each mention, so you don’t have to manually review everything.
  • Ahrefs – Conduct SEO research for keywords, link building, site audits, and more. Ahrefs also offers educational resources for those wanting to dive into the world of SEO. This tool is also helpful for looking at the backlinks that currently exist for your owned content to ensure that they are quality and not lost. 
  • ReviewPush – ReviewPush is a cloud-based tool that helps businesses monitor and manage their online reviews across various platforms. It provides features for review collection, analysis, management, and promotion, aiming to optimize customer feedback and enhance online reputation.

Effectively managing your online reputation takes a lot of time and effort, but in today’s digital age, it’s a crucial and worthwhile investment. Using these online reputation management tools can give you a closer look at your overall reputation and help you be prepared if your business receives any negative press. 

At Go Fish Digital, we’ve developed custom tools to help automate SERP results tracking, reviews management, and more. We’ve also got a team of experts who know how to handle everything from proactive ORM to crisis management. If you’re interested in getting to know more about our online reputation management services, contact us today! 

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