PPC Agency For Lawyers

Grow Your Practice With PPC

Get the right clients with PPC advertising.

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What Are The Benefits Of PPC For Lawyers?

There are many types of digital advertising out there, so what makes PPC so effective for law practices? For attorneys that are looking to grow their practice by using digital marketing, there are many benefits to utilizing PPC.

Immediate Impact: Once your PPC campaign has been rolled out, your ads will immediately start appearing. This means that you don’t have to wait to start seeing results of your marketing.

Audience Targeting: Paid campaigns will allow you to utilize very specific targeting criteria. Your law firm can target users by geography, age, demographics, device and many other factors. This ensures that you have control over the types of audiences seeing your ads.

Measure ROI: Unlike many other marketing channels, PPC allows you to more easily measure the ROI of your campaign. You’ll be able to easily measure core KPIs such as conversions, spend, traffic and more.

Target The Right People

One of the most powerful aspects of a PPC campaign is the targeting features available in most platforms. Some of the ways that you can target specific audiences include:

  1. Geography
  2. Age
  3. Demographics
  4. Interests
  5. Queries

Go Fish Digital can help provide your team with insights and recommendations on how to connect with users who are most likely to convert. We’ll regularly review your campaign and provide guidance on changes to your keyword strategy.

Search Advertising

Search advertising is one of the best ways to generate leads for your law firm. By advertising on search engine such as Google, you’ll be able to show your ads based on the keywords users are searching. This is an extremely effective way of ensuring that your ads are appearing at the exact moment when potential clients are looking for your services.

The team at Go Fish Digital will work with your firm to determine the keywords that you should be advertising for. We’ll learn more about your firm, your key practice areas and what drives customers. We’ll combine this with a competitive analysis of what other law firms are advertising for. Our goal is to ensure that you’re visible for the keywords that will bring in converting users and produce a strong ROI.

Retargeting Solutions

Many times, users will not convert immediately on their first interaction with your website. It can often take multiple touch-points and brand familiarity until a user feels ready to convert. Retargeting ads are a great way to get in front of users who’ve already interacted with your site. If a user has visited your site already, retargeting can be used to show additional ads to that user as they browse other sites. This helps keep your company top of mind even after the user has clicked on a paid ad.

Types Of Law Firms We Help

At Go Fish Digital, we can help support a wide range of attorneys. Regardless of your speciality, Go Fish Digital can help define your firm’s PPC strategy in order to help grow your business. Types of law firms we work with include:

  1. Personal Injury
  2. Family Law
  3. Corporate
  4. Criminal Defense
  5. Employment
  6. Estate
  7. Whistleblower

Contact Us

Get in touch with us today! We’re always happy to set up a time for us to talk about your digital marketing goals.

(703) 596-1353
227 Fayetteville St. | Raleigh, NC 27601
Virginia, Maryland, DC
2221 S Clark St | Arlington, VA 22202