Top Google Rankings Boost Resident Occupancy 96% in One Year
How Technical SEO Made B.F. Saul’s Newest Residential Property Launch a Success
B.F Saul sought to boost interest and attract residents by appearing in the top of Google’s search results for competitive search terms like “DC luxury apartments” and “van ness apartments”.
Our scope of work included technical SEO as well as Content Campaigns to drive traffic and increase backlinks to the site. During the first year of our engagement, we provided SEO support and recommendations, various creative content campaigns, and social media management.
Technical SEO implementations carried out included enabling AMP for blog posts, securing HTTPS connections to protect against Google unsecure notifications, manual link building for events, and making traditional title tag, meta description, and on page copy edits to improve the property’s rankings.
Our content team researched original and interesting ideas around various Washington, DC topics. This research was paired with high-quality copy and graphic design to create valuable content marketing campaigns. We pitched these creative content pieces out to the local Washington, DC press for pickup and backlinks. For example:
Our technical SEO efforts resulted in the property gaining visibility in Google’s knowledge panel, increased visible in Google Maps, and ranking on the front page of results for targeted keywords, including “DC Luxury Apartments”. As a result of our creative content campaigns, Park Van Ness earned mentions in Washingtonian, Huffington Post, and many other prominent local and national publications. The complex reached a 96% occupancy rate within a year.
occupancy rate within a year of launch
domain authority (originally 11)