Case Studies

A Small Sample of Our Work & the Results

Reston Limousine - Search Engine Optimization


Technical SEO, Content, and Promotion lead to a dramatic increase in organic search traffic and leads

Increasing Rankings for RestonLimo.com

 

Reston Limo approached our team to improve search rankings for restonlimo.com in the competitive Washington, DC market.  We developed a strategy that encompasses technical website updates as well as an in-depth content plan.

We began by performing an in-depth website audit to identify optimization opportunities. These included changes to Reston Limo’s website architecture, implementing organization and event schema markup, redirecting and repairing broken links, and fixing canonical and duplicate content issues.

In parallel with ongoing technical SEO efforts, we executed on a comprehensive content strategy. This included website content updates and rewrites for keyword optimization as well as the development and promotion of creative content.

We published high quality, original content on Reston Limousine’s website. This content was created for specific influencers in the Washington, DC market to generate social shares, attract backlinks and build greater website authority.  Examples of this content include:

The campaign resulted in increased traffic, leads, and won the 2015 Best Overall SEO Initiative Award in Search Engine Land’s Landy Awards and The US Search Award for Best Use of Search – Travel and Leisure.

2015 Landy SEO Award

The Results


85%

INCREASED LEADS


Best Overall SEO Initiative

2015 LANDY AWARDS


 

This Was First


A Creative Content Piece Designed to Generate Links

First Publications on Popular Sites


Some of the largest businesses on the web started as small businesses with big dreams and rely on merchant services to help them collect revenue and grow. With this in mind we highlighted the first posts, items sold, or news articles by top internet websites in a creative campaign. This quickly generated media attention, backlinks, and social shares. The ThisWasFirst.com website answered the question “What was the first post on _____?” and included details on the first posts on top websites. As an SEO case study, this shows off the creative approaches we’ve undertaken to increase attention to the pages of a site from visitors and search engines.

thiswasfirst-1

The Results


500+

TWEETS


360+

BACKLINKS


A Lawyer Website


A Legal firm in the competitive Houston market

Achieving #1 Rankings in Search Results

Tasked with the challenge of helping a Houston based law firm rank at the top of search results for a wide variety of phrases, we created a collection of data driven content pieces. This effort lead to wide spread social sharing, backlinks from bloggers, and pickup by larger news sites including the Huffington Post.

In just 6 months we helped the law firm rank #1 for more than 6 of their desired keywords and in the top 5 for many more.

Using-Maps-in-an-SEO-Case-Study

The Results


#1

RANKINGS


800+

FACEBOOK SHARES


PERSPECSYS


A highly technical software company that provides products to secure data in the cloud

CREATIVE CAMPAIGNS

To reach and engage a broader audience, we developed content that could be referenced by non-technical individuals to understand how complex data security actually works.

In our ‘What is Tokenization?’ interactive piece, the user follows a piece of data as it leaves a bank application, transforms into a secure ‘token’, and is stored safely in the cloud. We implemented a unique feature where the user actually starts at the bottom of the page and scrolls up to help signify the movement ‘into the cloud’.

perspecsys

The Results


#1

RANKINGS


1000+

SOCIAL SHARES


Moxie Pest Control

Moxie is a pest control company with franchises across the United States. Our goal was to help them increase their customer base through online digital marketing.

OUR SEO CAMPAIGN


We provided Moxie Pest Control with a complete SEO campaign. Our strategy included merging franchise sites, creative campaigns, link building strategy, and integration with social media efforts.

In 18 months we achieved...



result-a

36,000

NEW CUSTOMERS. UP FROM 11,000



result-b

$14 MILLION

INCREASE IN REVENUE