Go Fish Digital Blog

What is the Truth?

New FTC Guidelines on Endorsements in Social Media

Posted @ Jun 16 2015 by Bill Slawski

When you see a recommendation made on Twitter or Pinterest for a product or a service, if the person endorsing it has a relationship of some type with the company doing the advertising of the product, there’s a requirement that the relationship driving the endorsement be disclosed. That’s true on Blogs as well. An endorsement […]

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Upside down, inside out by Anish Kapoor at Phoenix Art Museum

How Google May Identify and Rank Attributes of Entities

Posted @ Jun 07 2015 by Bill Slawski

A searcher looking for answers to meet informational or situation need of theirs may enter a query into a search engine. That query may often be about one entity, and it may be different for different types of entities. A search engine may analyze queries submitted to it, and process them in order to understand […]

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The Google real time result process

Google Gets Real Time Search Results Patent

Posted @ May 28 2015 by Bill Slawski

Google has partnered with Twitter to bring back real time search results, to Google, with tweets from Twitter’s Fire-hose of data. Interestingly, a Google patent was granted this week at the US Patent and Trademark Office on Real Time Search Results. It specifically refers to Status Updates of the type generated in Tweets from Twitter […]

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Ho Hey SEO Song

Posted @ May 15 2015 by admin

We’re never ones to stay quiet about our incredibly nerdy love of SEO, so our New Media Manager, Kat Haselkorn, decided to write and perform a song about the industry. If you know the song “Ho Hey” by The Lumineers (or this awesome cover by Lennon and Maisy) you’ll recognize the tune. Shout out to some […]

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Interactive Presentation

Here Comes Applebot: The Start of Apple Web Search?

Posted @ May 11 2015 by Bill Slawski

A few days ago, Search Engine Land reported that Apple Confirms Their Web Crawler: Applebot in which Apple admitted that the web crawling program was being used to help with products such as Siri and Spotlight Suggestions, and Apple pointed Search Engine Land to an Apple Support help page for Applebot. Appleinsider followed up reporting […]

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Screenshot from patent

Google May Generate Direct Answers to Fill Gaps in Information from within its Knowledge Graph

Posted @ Apr 29 2015 by Bill Slawski

How does Information in Google’s Knowledge Graph get updated? One method has involved user input such as people adding to sources of knowledge bases that get used to add to knowledge graph information, such as Wikipedia, Google Local Business profiles, WikiData, and formerly Google’s Freebase (which has closed down). A Google patent application published on […]

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Bing Wants Mobile Friendly Websites Using Semantic Zoom

Posted @ Apr 13 2015 by Bill Slawski

There has been a lot of buzz in the SEO community about Google releasing an update that might cause sites that aren’t mobile friendly to not rank well against sites that are. You can test your site with Google’s Mobile Friendly Test Page. Another way you can tell if Google thinks your site is mobile […]

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7 Email Filters to Stop the Overseas SEO Pitch Onslaught

Posted @ Apr 13 2015 by Brian Patterson

Self-help gurus are always promoting the value of a morning ritual.  It helps you “awake with a purpose” or “focus on you”, they say.  For the most part, it makes sense, but for the past 8 years there has been one part of my morning ritual that I’ve grown to despise.  This: Does your inbox look […]

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Semantic Query Suggestions at Bing

Posted @ Mar 29 2015 by Bill Slawski

When someone searches at Bing, as they are entering their query into a search box, Bing shows a drop-down set of query suggestions. Imagine Bing showing off query suggestions that go beyond auto-complete search results, which could show off competitors. That may be in the works according to a recently granted Microsoft patent. Ideally query […]

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Bing’s Satori Associates Authoritative images of People Entities in Snapshot Panels

Posted @ Mar 16 2015 by Bill Slawski

One of the biggest changes in SEO this year has been the evolution of search results; rich snippets, structured snippets, & direct answers. We’ve been keeping an eye on how Google and Bing are keeping up with each other in making changes to their search results. Google has the knowledge panel next to search results […]

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