Go Fish Digital Blog

Amplify-Voice

How “Drafting” Off Of Mozinars Can Help Build Your Personal Brand

Posted @ Aug 11 2015 by Kat Haselkorn

As the New Media Manager with Go Fish Digital, my day-to-day responsibilities include managing the brand presence for organizations across the web. While it’s great to help your clients carve out space for themselves on social media and become more vocal online, it’s important not to forget about your own personal brand. I humbly started with the basics, just like everyone […]

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content ranking server

How Google Might Recommend TV Shows Based upon Web Popularity

Posted @ Aug 07 2015 by Bill Slawski

A Google patent granted this week explores how Google might recommend TV shows using Web-popularity signals. The problem this patent attempts to solve is that it can take a lot of money and time to collect comprehensive data about the popularity of shows on TV, and there’s an overwhelming amount of content that could be […]

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cecil-the-lion-meme

Could Cecil the Lion’s killer ever recover on Yelp?

Posted @ Jul 29 2015 by Connor Jones

After news broke that the beloved Lion Cecil was killed by Minnesota Dentist Walter Palmer, internet users banded together to express their outrage in the most vindictive way they could—by leaving negative reviews on his Yelp page. Before yesterday, the small dental practice only had five reviews on Yelp. Since three of them were five-star reviews, the […]

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In Shepard's Room

How Google may Create a Reputation Score for People Based Upon User interactions

Posted @ Jul 24 2015 by Bill Slawski

One of the things I was hoping to see with Google’s Social Network, Google+, was Google using reputation scores to rank content from users of the social network system. In the past, I wrote about Google’s Agent Rank, which was originally introduced in a patent application from Google back in 2007. People have been discussing […]

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pizza

How Google May find Answerbox Results that Answer Entity Triggering Questions

Posted @ Jul 17 2015 by Bill Slawski

We learned last month that Google’s name for Answer Box results was Featured Snippets. These Direct Answer results are intended to have Google provide answers to questions from searchers, and include information about entities, such as people, businesses, geographic locations. For Google to respond to questions about entities like that, it must have appropriate information […]

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example-city

How Customized Content Might be Shown in Google Knowledge Panels

Posted @ Jul 06 2015 by Bill Slawski

A Google patent application published last month describes how the search results returned in response to a query might show a knowledge panel based upon an entity described in the query, and also may customize the content shown in that knowledge panel when returned, in a way that is based upon the interests of the […]

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trust-the-truth

New FTC Guidelines on Endorsements in Social Media

Posted @ Jun 16 2015 by Bill Slawski

When you see a recommendation made on Twitter or Pinterest for a product or a service, if the person endorsing it has a relationship of some type with the company doing the advertising of the product, there’s a requirement that the relationship driving the endorsement be disclosed. That’s true on Blogs as well. An endorsement […]

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Upside down, inside out by Anish Kapoor at Phoenix Art Museum

How Google May Identify and Rank Attributes of Entities

Posted @ Jun 07 2015 by Bill Slawski

A searcher looking for answers to meet informational or situation need of theirs may enter a query into a search engine. That query may often be about one entity, and it may be different for different types of entities. A search engine may analyze queries submitted to it, and process them in order to understand […]

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The Google real time result process

Google Gets Real Time Search Results Patent

Posted @ May 28 2015 by Bill Slawski

Google has partnered with Twitter to bring back real time search results, to Google, with tweets from Twitter’s Fire-hose of data. Interestingly, a Google patent was granted this week at the US Patent and Trademark Office on Real Time Search Results. It specifically refers to Status Updates of the type generated in Tweets from Twitter […]

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Screen-Shot-2015-05-11-at-3.22.08-PM

Ho Hey SEO Song

Posted @ May 15 2015 by admin

We’re never ones to stay quiet about our incredibly nerdy love of SEO, so our New Media Manager, Kat Haselkorn, decided to write and perform a song about the industry. If you know the song “Ho Hey” by The Lumineers (or this awesome cover by Lennon and Maisy) you’ll recognize the tune. Shout out to some […]

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