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How Industry Leaders Use Their Smartphones: The Mobile Pro Project

By Kat Haselkorn

Today, studies show that there are more mobile devices than people. Despite the hours we spend staring at desktop computer screens, there is still a need to have a mini computer in our purses, pockets, or briefcases throughout the day. We use our phones for so much more than conversation. Recently, we worked on a […]

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Rewarding Real Life Product Placement – Brand Recognition in Instagram Photos

By Brian Patterson

The following is a post I wrote for the Technorati Social Media news section. Chances are you haven’t heard of Bolthouse Farms before, but if their new marketing campaign performs as they hope, that just may change. Bolthouse Farms is a purveyor of fruit and vegetable juice blends, akin to popular brands such as Nantucket Nectars, Naked […]

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Should Apple Really Try to Back into Search Through Siri?

By Bill Slawski

You’ve probably seen TV commercials from Apple where celebrities ask their iPhones questions and have conversations with Siri on a number of topics. If you’ve looked at the original Siri patent filing, Intelligent Automated Assistant, you might be amazed at the kinds of things that it says Siri could be capable of. The commercials and […]

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