Go Fish Digital Blog


Ho Hey SEO Song

Posted @ May 15 2015 by admin

We’re never ones to stay quiet about our incredibly nerdy love of SEO, so our New Media Manager, Kat Haselkorn, decided to write and perform a song about the industry. If you know the song “Ho Hey” by The Lumineers (or this awesome cover by Lennon and Maisy) you’ll recognize the tune. Shout out to some […]

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Interactive Presentation

Here Comes Applebot: The Start of Apple Web Search?

Posted @ May 11 2015 by Bill Slawski

A few days ago, Search Engine Land reported that Apple Confirms Their Web Crawler: Applebot in which Apple admitted that the web crawling program was being used to help with products such as Siri and Spotlight Suggestions, and Apple pointed Search Engine Land to an Apple Support help page for Applebot. Appleinsider followed up reporting […]

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Screenshot from patent

Google May Generate Direct Answers to Fill Gaps in Information from within its Knowledge Graph

Posted @ Apr 29 2015 by Bill Slawski

How does Information in Google’s Knowledge Graph get updated? One method has involved user input such as people adding to sources of knowledge bases that get used to add to knowledge graph information, such as Wikipedia, Google Local Business profiles, WikiData, and formerly Google’s Freebase (which has closed down). A Google patent application published on […]

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Bing Wants Mobile Friendly Websites Using Semantic Zoom

Posted @ Apr 13 2015 by Bill Slawski

There has been a lot of buzz in the SEO community about Google releasing an update that might cause sites that aren’t mobile friendly to not rank well against sites that are. You can test your site with Google’s Mobile Friendly Test Page. Another way you can tell if Google thinks your site is mobile […]

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7 Email Filters to Stop the Overseas SEO Pitch Onslaught

Posted @ Apr 13 2015 by Brian Patterson

Self-help gurus are always promoting the value of a morning ritual.  It helps you “awake with a purpose” or “focus on you”, they say.  For the most part, it makes sense, but for the past 8 years there has been one part of my morning ritual that I’ve grown to despise.  This: Does your inbox look […]

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Semantic Query Suggestions at Bing

Posted @ Mar 29 2015 by Bill Slawski

When someone searches at Bing, as they are entering their query into a search box, Bing shows a drop-down set of query suggestions. Imagine Bing showing off query suggestions that go beyond auto-complete search results, which could show off competitors. That may be in the works according to a recently granted Microsoft patent. Ideally query […]

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Bing’s Satori Associates Authoritative images of People Entities in Snapshot Panels

Posted @ Mar 16 2015 by Bill Slawski

One of the biggest changes in SEO this year has been the evolution of search results; rich snippets, structured snippets, & direct answers. We’ve been keeping an eye on how Google and Bing are keeping up with each other in making changes to their search results. Google has the knowledge panel next to search results […]

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The Most Linked-To Pages from Leading SEO Websites

Posted @ Mar 13 2015 by Brian Patterson

There are so many resources to turn to when brainstorming fresh content ideas to build for a site. In addition to just freeform thoughts on what might work, it is also helpful to see what has successfully worked for others in the real world. Backlink tools like ahrefs.com provide good information on what is getting the most links on a site, and […]

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The Hardest SEO Quiz You’ll Ever Take

Posted @ Feb 26 2015 by Bill Slawski

In my nineteen years of working in search marketing, I’ve learned some things. The days of spam are gone. Now, you need to really know current methods of search optimization to get results. I designed this quiz to test how up-to-date your SEO knowledge is. Take it to see how you stack up. After you […]

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Photo via Flickr user cambodia4kidsorg

3 Weird Questions You Should Ask in Meetings

Posted @ Feb 19 2015 by Daniel Russell

Meetings are legendarily dull. And the situation only seems to compound itself when organizations make their MO: We will continue having meetings until we find out why no work is getting done. But meetings exist for a reason and when done right, they can be extremely productive. Here are three out-of-the-ordinary questions with purpose that will […]

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