Go Fish Digital Blog


Bing Wants Mobile Friendly Websites Using Semantic Zoom

Posted @ Apr 13 2015 by Bill Slawski

There has been a lot of buzz in the SEO community about Google releasing an update that might cause sites that aren’t mobile friendly to not rank well against sites that are. You can test your site with Google’s Mobile Friendly Test Page. Another way you can tell if Google thinks your site is mobile […]

Read more


7 Email Filters to Stop the Overseas SEO Pitch Onslaught

Posted @ Apr 13 2015 by Brian Patterson

Self-help gurus are always promoting the value of a morning ritual.  It helps you “awake with a purpose” or “focus on you”, they say.  For the most part, it makes sense, but for the past 8 years there has been one part of my morning ritual that I’ve grown to despise.  This: Does your inbox look […]

Read more

Screenshot 3:30:15, 4:45 PM

Semantic Query Suggestions at Bing

Posted @ Mar 29 2015 by Bill Slawski

When someone searches at Bing, as they are entering their query into a search box, Bing shows a drop-down set of query suggestions. Imagine Bing showing off query suggestions that go beyond auto-complete search results, which could show off competitors. That may be in the works according to a recently granted Microsoft patent. Ideally query […]

Read more

Female face with lines from a facial recognition software

Bing’s Satori Associates Authoritative images of People Entities in Snapshot Panels

Posted @ Mar 16 2015 by Bill Slawski

One of the biggest changes in SEO this year has been the evolution of search results; rich snippets, structured snippets, & direct answers. We’ve been keeping an eye on how Google and Bing are keeping up with each other in making changes to their search results. Google has the knowledge panel next to search results […]

Read more

Gone Viral.

The Most Linked-To Pages from Leading SEO Websites

Posted @ Mar 13 2015 by Brian Patterson

There are so many resources to turn to when brainstorming fresh content ideas to build for a site. In addition to just freeform thoughts on what might work, it is also helpful to see what has successfully worked for others in the real world. Backlink tools like ahrefs.com provide good information on what is getting the most links on a site, and […]

Read more

Brain Mredicine

The Hardest SEO Quiz You’ll Ever Take

Posted @ Feb 26 2015 by Bill Slawski

In my nineteen years of working in search marketing, I’ve learned some things. The days of spam are gone. Now, you need to really know current methods of search optimization to get results. I designed this quiz to test how up-to-date your SEO knowledge is. Take it to see how you stack up. After you […]

Read more

Photo via Flickr user cambodia4kidsorg

3 Weird Questions You Should Ask in Meetings

Posted @ Feb 19 2015 by Daniel Russell

Meetings are legendarily dull. And the situation only seems to compound itself when organizations make their MO: We will continue having meetings until we find out why no work is getting done. But meetings exist for a reason and when done right, they can be extremely productive. Here are three out-of-the-ordinary questions with purpose that will […]

Read more


How Google Creates Episodes and Songs Results by Extracting Structured Metadata

Posted @ Feb 12 2015 by Bill Slawski

Sometimes certain searches at Google trigger rich search results. We like to try to get an idea of how those types of results come about, and why. That’s one of the reasons why I like looking through Google patents, to see if I can find explanations for features we see at Google. A patent granted […]

Read more

Screenshot 3:30:15, 4:48 PM

Suddenly, the Query’s the Thing at Google

Posted @ Feb 01 2015 by Bill Slawski

In my last post here, I wrote about a Google patent that described how Google might return an answer box result for a query involving music. In those searches, the inclusion in the query of the name of a song, and a word such as “lyrics” might cause Google to display song lyrics. That triggering […]

Read more

Screenshot 3:30:15, 4:54 PM

Music, Lyrics, Ads, and Answer Boxes at Google

Posted @ Jan 14 2015 by Bill Slawski

We’ve been watching how Google responds to queries with specialized search results after seeing how Google handles some queries by presenting Rich Snippets. So when we see something like a patent from Google come out that involves specially formatted query results, we pay attention. Part of the reason why has to do with the observations […]

Read more