Go Fish Digital Blog

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Go Fish Digital Wins 2 Industry Awards in 2 Weeks!

Posted @ Oct 09 2015 by Kat Haselkorn

The Go Fish Digital team is thrilled to announce that we recently won two competitive industry awards for search engine optimization work with Reston Limousine. Last week, partner Mike Moriarty accepted a Landy Award at SMX East in New York City for Best SEO Campaign in the Small Business category. The following week, Bill Slawski was onsite at PubCon […]

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Peeple Wants to be Yelp, But for Humans

Posted @ Oct 05 2015 by Kat Haselkorn

At Go Fish Digital, we do a lot of Yelp improvement work. It’s not uncommon to get calls from business owners in tears over negative Yelp reviews – but all hope is not lost! We have several effective processes that can help Yelp businesses boost their star ratings so they better tell the full story. […]

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Apple Citation Ranking

Ranking Pages at An Apple Search Engine?

Posted @ Sep 16 2015 by Bill Slawski

More Signs of Search After Applebot Back in May, I wrote the post Here Comes Applebot: The Start of Apple Web Search? where I talked about Apple’s Web crawling search robot and their acquisition of Topsy, and the patents that came with the purchase of that company. A couple more of the patent applications assigned […]

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How Google May Identify Good Query Suggestions from Overlapping Queries

Posted @ Sep 04 2015 by Bill Slawski

When someone performs searches for a particular topic, they may use many query terms to try to find the information they are looking for, and may receive a lot of the same pages in the results in response to those, returned to them. A Google patent granted this week, may look at the results of […]

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How “Drafting” Off Of Mozinars Can Help Build Your Personal Brand

Posted @ Aug 11 2015 by Kat Haselkorn

As the New Media Manager with Go Fish Digital, my day-to-day responsibilities include managing the brand presence for organizations across the web. While it’s great to help your clients carve out space for themselves on social media and become more vocal online, it’s important not to forget about your own personal brand. I humbly started with the basics, just like everyone […]

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content ranking server

How Google Might Recommend TV Shows Based upon Web Popularity

Posted @ Aug 07 2015 by Bill Slawski

A Google patent granted this week explores how Google might recommend TV shows using Web-popularity signals. The problem this patent attempts to solve is that it can take a lot of money and time to collect comprehensive data about the popularity of shows on TV, and there’s an overwhelming amount of content that could be […]

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Could Cecil the Lion’s killer ever recover on Yelp?

Posted @ Jul 29 2015 by Connor Jones

After news broke that the beloved Lion Cecil was killed by Minnesota Dentist Walter Palmer, internet users banded together to express their outrage in the most vindictive way they could—by leaving negative reviews on his Yelp page. Before yesterday, the small dental practice only had five reviews on Yelp. Since three of them were five-star reviews, the […]

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In Shepard's Room

How Google may Create a Reputation Score for People Based Upon User interactions

Posted @ Jul 24 2015 by Bill Slawski

One of the things I was hoping to see with Google’s Social Network, Google+, was Google using reputation scores to rank content from users of the social network system. In the past, I wrote about Google’s Agent Rank, which was originally introduced in a patent application from Google back in 2007. People have been discussing […]

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How Google May find Answerbox Results that Answer Entity Triggering Questions

Posted @ Jul 17 2015 by Bill Slawski

We learned last month that Google’s name for Answer Box results was Featured Snippets. These Direct Answer results are intended to have Google provide answers to questions from searchers, and include information about entities, such as people, businesses, geographic locations. For Google to respond to questions about entities like that, it must have appropriate information […]

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How Customized Content Might be Shown in Google Knowledge Panels

Posted @ Jul 06 2015 by Bill Slawski

A Google patent application published last month describes how the search results returned in response to a query might show a knowledge panel based upon an entity described in the query, and also may customize the content shown in that knowledge panel when returned, in a way that is based upon the interests of the […]

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