Go Fish Digital

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SEO Lessons Learned from 10 Years in The Fitness Industry

By Kat Haselkorn

When it comes to SEO and Fitness, a common thread that ties the two fields together isn’t immediately obvious. In fact, you’ve probably noticed that the average search engine optimizer, like most human beings, spends a little too much time pounding away at his or her computer and not enough time pounding the pavement… But, […]

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Linking in the PreHistory of Search

By Bill Slawski

Once upon a time, back before Google, links still mattered. They didn’t matter because they might or might not pass along PageRank, because that was a Google invention and until Google came along, links didn’t make a difference in how well or poorly a page might rank in a search engine for a specific query. […]

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Authorship Badges Removed: Still Worth Setting Up

By Bill Slawski

We’ve been recommending to our clients that they create Google+ Profiles for themselves, and that they participate actively in the social network, along with other social channels that can help them expand their visibility across the Web. It’s something that we believe in doing for ourselves, and that we believe can help our clients tremendously. […]

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How To Turn Media Inquiries into Backlinks and Press

By Kat Haselkorn

Last week, our agency was on the cover of the Style section of The Washington Post. Not only were we featured in a nationally recognized publication, we were able to score two backlinks to our website from the article itself. It wasn’t an instant process, but rather a multi-step procedure that took effort and due […]

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Case Study: Does Appearing on Shark Tank Affect a Company’s Social and SEO Campaigns?

By Kat Haselkorn

DC-area start-up Zoobean, a company that curates children’s apps and books and personalizes selections for each child, made an appearance on Shark Tank last week. The owner-couple presented their business plan well, but initially failed to excite the majority of the Sharks. Billionaire investor Mark Cuban remained silent for most of the process, but eventually made an […]

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