Online Reputation Management

Repairing, building and protecting your brand.

The way that potential customers view your brand can be the difference maker for your business. We specialize in providing Online Reputation Management services that help build trust in your organization. You only get one first impression, let us help you make it a great one.

Online Reputation Management Services

SEARCH ENGINE RESULTS

Damaging press, review sites, or complaint sites like RipOffReport or ComplaintsBoard.com can have a devastating effect on a business when they appear on the first page of the search engines results for brand related queries. When a client has a problem like this, we attack it from many different angles using the many tactics we’ve built-out over the years – from attempting removal to suppression by pushing the negative article down in the search results.

 

Content Creation

With our full team of award-winning designers, developers and editors we, produce credible, useful, professional content for our clients. Our expertise in public relations, social media, online advertising, and Wikipedia all converge to strengthen your branded search results. This quality content can then be leveraged to outrank any negative content that appears.

 

Content Promotion

After creating positive content for your brand we use our experience with search engine optimization to promote this content onto the first page of Google. This content will subsequently push down any negative content onto the 2nd or 3rd page of Google where few will notice or click.  Our years of experience help us determine what existing and new content will rank the fastest and stay on top for long-term protection and positive branding.  We use the latest strategies of digital marketing, search engine optimization and semantic search to strengthen your credibility with Google.

 

Monitoring

We developed a proprietary tracking tool to monitor a calculated “Sentiment Score” of your brand’s online reputation and track its changes overtime. We create clear key performance indicators before any new campaign and build custom reports based on our clients needs.


Improving Yelp Reviews

We have developed a toolkit of services that can help turn a sparse or floundering Yelp profile into a positive page that enhances a brand’s online presence.

Review Removal

We examine the possibility of flagging 1-star and 2-star reviews for violation of Yelp’s guidelines. When a review may be in violation of the Yelp guidelines, we craft a strong case for it’s removal and submit it to the Yelp team for review. You only get one chance to make your argument, and using our knowledge of the Yelp review processes gives the strongest chance of obtaining a removal.

Review Defiltration

Many times positive reviews are filtered and do not appear on your Yelp business profile. We review strategies to signal to Yelp that those reviews are genuine and should be displayed. Through our efforts, we can often pull some 5-star reviews out of the filter so that they display on the main page and factor into the overall star rating.

Requesting Positive Reviews

We have developed strategies and approaches that businesses can implement to encourage satisfied customers to leave genuine reviews highlighting the benefits of your services. Often times customers only go online to leave negative reviews, so building a strategy to obtain positive reviews can turn a negative profile into a positive brand asset.

Our Yelp improvement services do not include fake reviews.

CORPORATE ORM TRAINING

We train and consult leading public relations, policy and law firms as well as in-house marketers and IT departments on how to protect and repair personal and brand online reputations. Our training is tailored for each client but generally includes:

  • ORM Knowledge Assessment
  • In-Person and Online Training
  • Software Selection and Training
  • Monitoring and KPI Tracking
  • Video Tutorials and Certification Quizzes
  • Weekly Q&A Sessions

We create custom eLearning modules that can be used by other departments to ensure a baseline efficiency and understanding of online reputation management company-wide. This training is reinforced by a simple quiz built into the eLearning platform.

Our goal is not only share what has worked in the past but to teach the principles of online reputation management for future success.

GOOGLE AUTOCOMPLETE

The values that Google Autocomplete (formerly known as Google Suggest) displays are the first impression of your brand within Google.  We help businesses, organization and individuals overcome negative autocomplete values when terms such as ‘lawsuit’, ‘complaints’, ‘scam’ or a competitor’s name appear after your brand name in Google.

 

Autocomplete Strategy

In our experience and testing, we have discovered three overriding factors that drive Google Autocomplete:

  • Search Volume and Searcher Location
    The amount of searches performed for a name/keyword along with the location of the searchers
  • Keyword and Phrase Appearance
    The total number of mentions of the words on third-party websites, blogs, and forums
  • Social Media Mentions
    The amount and consistency of mentions on social media platforms such as Twitter, Facebook, LinkedIn and Google+

The algorithm also contains a time tracking component that factors in the freshness of queries and content. This component ensures that new, trending searches are included as well. We use all of our research and experience to build a campaign to influence Google Autocomplete for our clients.

You can take a look at the autocomplete values for your brand or any other search term with our custom Google Autocomplete tool.

WIKIPEDIA MANAGEMENT

Wikipedia consistently ranks highly in the search engines results. It is often viewed as a third-party objective authority, and as such, the content it contains about a person or brand has a direct impact on their reputation. Managing and improving your personal or brand Wikipedia page ensures that you are putting your best foot forward.

We leverage our knowledge of Wikipedia’s editorial policies and influence within the Wikipedia Community to improve your Wikipedia page.

 

Strategy, Research, Citations, Tone

We begin by taking a full inventory of the content on the page, the history of edits, and the activity of the talk page. We understand who is making changes on the page and where their bias lies. We then use this information to build a plan to both triage existing issues and and a long-term strategy for overall page improvement and enhacement. We ensure that this content follows Wikipedia’s guidelines, remains neutral, and is correctly cited by credible third-party publications.



Proactive Reputation Management

Take control of what appears on the first page of Google before someone else does.

Branded search queries are your most expensive and valuable search traffic. People searching your brand have heard about you through advertising, referrals, or other marketing efforts and are now searching to learn more about you.

We help you put your best foot forward by building and promoting positive websites, blogs, social media profiles, video channels, images, Wikipedia and more. These pro-active efforts build a wall of protection to prevent a negative article, review or complaint website from damaging your reputation.